In February, Yuchai Heavy Industry achieved a record high in domestic sales, which was a year-on-year increase of 150%. After the first battle of the “Chunlei Action†was completed, domestic sales achieved the target of “Chongqin†in March, and 1008 sets of excavators (domestic) were sold. 25% growth, sales increased by 39% year-on-year! In the first quarter, a total of 1,454 units were sold, and sales increased 20% year-on-year, ushering in a good start to sales in the first quarter of 2009.
In the face of the unfathomable international financial crisis, Yuchai Heavy Industry blew the clarion call of the battle, rushed against the water, actively instigated, launched a “Chunlei Action†marketing program with heavy fists, and “send points to the full range of BMWs†and “Golden Bull Cultivating Spring†spree. And a series of incentive measures such as “buy Yuchai excavator, award light of Wuling†and so on, set off an upsurge of sales throughout the country, dealers show up one after another, in various forms. In the Yueong Qiong area, 13 “Vangling Light†vans were awarded in the form of a lucky draw, and the customer was satisfied with unprecedented satisfaction. The sales figure of 1,008 units in March created the history of Yuchai Heavy Industries’ first domestic sales of more than 1,000 units in one month since its construction.
In order to ensure the utmost customer's needs, Yuchai Heavy Industry has taken the principle of not sacrificing quality and resources as its principle, and has comprehensively optimized the order production management process. Starting from the leadership team, it has implemented the company's supply, production, and sales responsibility chain step by step to streamline production. In the process, the front-line employees of the production team are energetically working hard and struggling, concentrically, and go all out to deliver “ammunition†for sales. In terms of production, 624 units were put into storage in March, and the total industrial output value increased by 27.09% year-on-year. With regard to quality assurance, direct feedback from market customers has improved the quality of Yuchai's equipment more than ever, with fewer minor defects and increased service speeds.
In the face of the ongoing financial crisis that is still deepening and spreading, in 2009, Yuchai Heavy Industry will continue to implement Yuchai Group's operating principles of “building and building with internal forces, and developing with a power reserveâ€, and fully implement Yuchai Heavy Industry’s “first-line brand strategy; Strengthen responsibilities, strictly control quality, innovate marketing, improve service, implement reforms, eliminate bad habits, strive to improve product quality, steadily improve the quality of operations, and steadily implement reforms. In the wake of the good momentum in March, we are not proud. No slackness, no slackness, continue to make concerted efforts, in the "tsunami" to shake the tide, against the market and fight for a new high!
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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