XCMG's 20 years of foundation Evergreen strives to become a world class

Wang Min, Chairman of the Board of Directors and Secretary of the Party Committee of Xugong Group, attended the event marking the 20th anniversary of the founding of Xugong

July 28, Beijing Media Center. On the commemorative event of the 20th anniversary of the establishment of Xugong Group, Xu Min Group Chairman and Party Secretary Wang Min officially announced the world-class direction of XCMG in five directions. First, there is a huge scale; second, there is a global brand image; There are significant contributions to technological change; four have unique development strategies and operating models; and five have top-level talents with a high level of professionalism and specialization.

Twenty years of hard work and struggle for 20 years. Xuzhou Construction Machinery Group Co., Ltd. (XCMG) has grown from a local company with a scale of only 350 million yuan to a total of more than 40 billion yuan in annual operating income after a short period of 20 years of development. The competitive and most influential large-scale enterprise groups have made outstanding contributions to the development and progress of the Chinese equipment manufacturing industry and the rise of the national brand of China's manufacturing industry.

Xugong Group was established in March 1989. Currently, the business scale is ranked 14th in the world's construction machinery industry, 168th in China's top 500 companies, 84th in China's top 500 manufacturing industries, and the first in the equipment manufacturing industry in Jiangsu Province for 20 consecutive years. Maintain the first place in the Chinese construction machinery industry. "XCMG" is the industry's first "China Famous Brand", and XCMG Loader is "China Top Brand Product". XCMG Group was awarded the "National May 1st Labor Award" twice in 1993 and 2008 respectively. The party committee of Xugong Group was awarded the title of "National Advanced Basic Party Organization" by the Organization Department of the CPC Central Committee in 2006. Wang Min, Chairman and Party Committee Secretary, was elected as the CCP. Representatives of the Sixth and the Seventeenth National Congress.

Business Articles (1943-1989)

Xugong Group is located in Xuzhou, a central city at the junction of Jiangsu, Shandong, Henan and Hebei provinces. Xuzhou has always been known as the “five provinces pass through” and the Bohai and Beijing-Shanghai railways converge here. It is one of the most important railway hubs in China. The Beijing-Hangzhou Grand Canal flows through the northern suburbs of the city, and the highway extends in all directions. The coal and power industries are extremely developed, providing extremely convenient transportation and energy conditions for the development of XCMG.

Xugong Group was formed in 1989 from the then “Three Plants and One Place” as the core layer, namely Xuzhou Heavy Machinery Factory, Xuzhou Loader Factory, Xuzhou Construction Machinery Manufacturing Factory and Xuzhou Engineering Machinery Research Institute.

Xuzhou Heavy Machinery Factory - In May 1943, along with the anti-Japanese war, Xuzhou Heavy Machinery Co., Ltd., the predecessor of XUZHOU Heavy Machinery Co., Ltd., the longest-serving subsidiary of Xugong Group, was born in Hulugou, Weinan, Shandong Province. The first name was Huaxing Iron Works, which was an arsenal that repaired simple firearms and bombers. In May 1953, the factory was relocated from Xinhai Liancheng Xinpu (now Lianyungang City) to Xuzhou, merged with Xuzhou Industry Corporation ironworks and strong iron plant, and settled in Xuzhou since then. It used to be named “Xuzhou Agricultural Machinery Factory”. In 1953, it produced the first working machine of Xuzhou, a 35-ton inclined press, and in 1954, it began to produce double-deck plows. In 1957, it began to produce tower cranes. The factory started from agricultural machinery to lifting machinery. In 1958, the product structure of the factory had undergone major changes, and the scale of the factory had been further developed. By the end of the year of the end of the year, the total number of factory employees had reached 2,680. On October 22, 1958, Comrade Bian Yibo, who was the then Vice Premier of the State Council, came to inspect Xuzhou. When he saw that Xuzhou Agricultural Machinery Factory already had the ability to manufacture heavy machinery, he proposed to rename the name Xuzhou Heavy Machinery Factory. "And is pleased to inscribe the name of the factory, this name has been used until September 2004.

In 1962, Xuzhou Heavy Machinery Factory accepted the development task of the Q51 5-ton truck crane issued by the 5th Bureau of the First Engine Department. It took only half a year and the product was successfully tested and passed the national appraisal. Since then, Xuzhou Heavy Machinery Factory has determined that the truck crane is the main business. In 1963, the Q51 5-ton mechanical truck crane was successfully developed and signed and mass-produced by a machine department. Q51 crane has won the reputation of users with stable and reliable quality and has become a brand-name product. In the nearly 20 years after 1963, Xu Zhong was led by Q51.

In 1967, Xuzhou Heavy Industries successfully developed the Q2-10 10-ton hydraulic truck crane, marking the development of Xuzhong Truck Crane from mechanical transmission to full hydraulic transmission. In 1968, entrusted by the General Logistics Department of the People's Liberation Army, the Q2-5H 5-ton hydraulic truck crane was successfully developed, which made a positive contribution to improving the military equipment of the time. In 1973, Xu Zhong began trial production of 8-ton hydraulic truck cranes in order to develop hydraulic truck cranes. In 1974, the heavy-duty plant successfully produced 16 tons of hydraulic truck cranes. In 1975, the 8-ton and 16-ton truck crane chassis was trial-produced successfully, filling the gap that China could not produce a special chassis for large tonnage cranes.

In the 1970s, China's first QY16 hydraulic truck crane was successfully developed and reached the first-class product standard, marking Xuzhou Heavy Machinery Factory's transformation from a mechanical transmission to a hydraulic transmission. This is Xu Zhong's formal entry into modern construction cranes. Milestones in the industry. In 1980, Xuzhou Heavy Machinery Factory introduced the chassis of 16-ton automobile cranes from Japan and the bulk parts of the trucks. It began the introduction and digestion and absorption of foreign technologies. It has introduced and digested many truck cranes from Japan's Tadano, Mitsubishi, Nissan and Kato, and Liebherr in Germany. The company's all-road vehicle crane design, manufacturing technology, product upgrading, technology level continues to increase. After 1981, the mass production of the chassis of the Xuzhong truck crane was established, which solved the passive situation in which the large tonnage cranes rely on the imported chassis. Since 1980, Xu Zhong has changed its small and complete production methods and began specialized production. It has become a national specialized manufacturer of 5-50 ton hydraulic truck cranes and its special chassis and other construction machinery. The products are QY12, QY20, QY32, QY40, QY50, up and down vehicles and QYD10 pole cranes, JC6 mixer trucks, QY8A, QY25 truck cranes. In 1986, Xuzhou Heavy Machinery Plant became the first company in the construction machinery industry that exceeded 100 million yuan. In 1987, the QY16 truck crane was sold to the United States and was the first product in the domestic industry to enter the US market, setting a precedent for the export of China's 16-ton truck crane to developed countries.

Xuzhou Construction Machinery Manufacturing Plant - September 27, 1948, the "Jinan Fengfeng Pound Factory" officially hanged factory cards in Danfeng Street, Tianqiao, Jinan, China. This day, it was later officially established as the construction date of Xuzhou Construction Machinery Factory. . In September 1949, the factory moved to Yongan Street in Xuzhou City. Since 1954, the factory has developed a single manufacturing scale to produce locomotives and pumps. Later renamed Xuzhou Construction Machinery Manufacturing Plant, moved to No. 4 Mine Road in 1958. Beginning in 1960, Xuzhou Construction Machinery Factory had its own stereotyped product - roller. Firstly, it produced 10 t steam roller. In 1962, it started to produce 2Y6/8 and 2Y8/10 rollers. In 1966, it successfully produced YL9/16 tire roller, filling the gap in the design and manufacturing of China's tire roller. In 1966, Xuzhou Engineering Machinery Factory designed and prototyped the 3Y12/15 three-wheel roller and the 3Y6/8 and 3Y8/10 small three-wheel rollers. In 1966 and 1974, one of the 600t and 1600t hydraulic presses was manufactured. In 1975, the ZL435 loader was successfully tested.

In 1981, Xuzhou Engineering Machinery Factory successfully produced a 2Y8/10A new two-wheel roller and put it into mass production that year. At the same time, the trial production succeeded and produced the YL6/10 tire roller. In 2004, 124 sets of rollers were exported, setting a record high. In 1982, it began to produce 3Y14/16 type three-wheel roller and YZS0.6 type hand-held vibration roller. In 1983, it began to produce 3Y18/21 three-wheel roller, YZ2 vibratory roller and YZJ10 ​​vibratory roller. In 1985, YZZ8 type combined vibratory roller and YL20/25 type tire roller were successfully manufactured. Sweden's CA25 type and CC2 type 1 vibratory rollers with the world's advanced level in 1980s were introduced and domestic production began. In 1985, it produced 730 rollers and 10 loaders, and the product tonnage reached 9047 t. The major economic indicators all set record highs.

Xuzhou Loader Factory - was founded in 1949. The name of the factory is Xuzhou Shunhe Automobile Repair Line. After the public-private partnership in 1951, the business operations continued to change and the products were constantly updated. The name of the factory was changed several times, from the repair of auto tractors to the agricultural machinery products. manufacture. The trial production of loaders started in 1981 and was renamed as Xuzhou Loader in September 1987. The factory began producing loaders in 1983. In 1983, starting from the ZL40 loader, the ZL40 series, ZL50 series, ZL30 series, ZL10, ZL15, ZL16, ZL20, ZL25, ZL60, and ZL80 were developed and developed to form a ZL series load with a rated load of one to eight tons. machine. Since 1985, the plant has adopted a combination of technology and trade. It has successively introduced KLD85Z and KLD95Z larger wheel loaders from Kawasaki Heavy Industries, Ltd., and imported 883 all-terrain telescopic loaders and SL4610 slides from U.S. Gehl. Move to multi-purpose loaders to achieve product diversification.

Xuzhou Construction Machinery Research Institute - its predecessor was Xuzhou Mechanical Design Institute, was established in February 1982, mainly responsible for mechanical industrial product design, stereotypes and technical development, technological transformation. In March 1984, it was renamed Xuzhou Construction Machinery Research Institute. In 1989, together with the “Three Factory,” Xuzhou Construction Machinery Group was established as the core layer.

Struggling articles (1989-2009)

I. Development

In 1989, the XCMG Group was born and the company's development experienced two decades of development.

The first 10 years (1989?1999)

Under the promotion of the government, in 1989, the three major OEMs in Xuzhou and one institute (Xuzhou Heavy Machinery Factory, Xuzhou Construction Machinery Factory, Xuzhou Loader Factory, and Xuzhou Construction Machinery Research Institute) were removed from the legal entity at the time and the basic components were integrated. The factory established Xuzhou Construction Machinery Group Co., Ltd. on July 28, 1989. It is this shift from loose to collectivization that gives full play to the characteristics of the development of Xuzhou's construction machinery, and the aggregation has become an overall advantage.

After the establishment of the group, through several internal and external resource adjustments, reorganizations, and optimized combinations, on the basis of the development and expansion of the original three major mainframes, it has also successively adjusted the production of concrete machinery, road maintenance machinery, road construction machinery, and other host manufacturing enterprises. The production capacity of basic parts such as parts, cabs, slewing rings, drive axles, gear boxes, and special chassis improved the basic components and supporting systems such as torque limiters and structural parts. On July 30, 1990, the National Electromechanical Machinery Department identified the XCMG Group as a large-scale enterprise. In February 1992, Jiangsu Provincial Economic Reform Commission approved Xugong Group as the second batch of joint-stock pilot companies in Jiangsu Province. On December 19, 1993, Xuzhou Construction Machinery Co., Ltd. was established. On January 13, 1993, the XCMG Technology Center was identified by the State Economic and Trade Commission, the General Administration of Customs, and the State Administration of Taxation as the state-level enterprise technology center. On January 1, 1994, Xuzhou Construction Machinery Technology Co., Ltd. operated independently.

On July 27, 1995, Xugong Group was approved by the State Economic and Trade Commission and the Jiangsu Provincial Government to be transformed into a state-owned sole proprietorship company. The company was named Xuzhou Construction Machinery Group Co., Ltd. and set up a board of directors, board of supervisors, and general manager management team. August 28, 1996, Xuzhou Construction Machinery Co., Ltd. 4 kinds of stocks listed on the Shenzhen Stock Exchange. In 1997, it was approved by the State Council as 120 pilot enterprise groups nationwide. In July 1997, Xugong Group Import & Export Company was established. In 1998, the first postdoctoral workstation in the domestic construction machinery industry was established.

From 1989 to 1999, in order to realize low-cost expansion, XCMG has successively acquired and merged seven companies, namely Handan Crane Factory, Handan Diesel Engine Factory, Puyang Shoal Machinery Factory, Jingjiang Forklift Factory, and Xuzhou Textile Machinery Factory. In order to maintain social stability and assume social responsibilities, Xugong Group has hosted companies that are insolvent, such as Xuzhou Special Automobile Factory and Xuzhou Tongyu Group. The scale of operations grew from 3.8 billion yuan when it was established to 3.7 billion yuan in 1998.

The second 10 years (1999?2009)

In 1999, Xugong Group's management team was adjusted. Wang Min was the chairman and party secretary of the group. In 1999, the operating income exceeded RMB 5 billion in one fell swoop, which changed the situation of RMB 3,400 million for consecutive years. Since then, XCMG has stepped onto the fast track of ultra-constant continuous high-speed development.

On April 29, 2000, representatives from China Huarong Asset Management Corporation Nanjing Office signed four debt-to-equity agreements with XCMG, including Cinda, Great Wall, and Dongfang. The total amount of debt-to-equity conversion was officially determined to be 6,702,235,000 yuan. On October 18, 2002, Xugong Group's new debt-to-equity company, Xugong Group Construction Machinery Co., Ltd. was established. In 2003, it was listed as a pilot enterprise for restructuring 82 state-owned enterprises in Jiangsu Province. Since then, Xugong Group has started to seek strategic investment work both at home and abroad.

XCMG’s management team has clear objectives, clear thinking, timely change of concept of development, change of development methods, transformation from scale and speed in the past to management ideas relying on technology, quality and fine management to expand the development path of XCMG, fully utilizing the Group’s Advantages of overall resources, in-depth promotion of differentiation strategies, increased structural adjustment, optimization of business processes, optimization of the specialized system for the coordinated development of mainframes and basic parts, highlighting advantages of leading products, enriching product lines, expanding new product areas, and creating independent brands of parts and components . Through the internal reorganization and fission of the Group, the specialization system that optimizes the coordinated development of the host and the basic components has supported the rapid development of the Group and has achieved excellent results in the development of super-constant and rapid development. In order to highlight the development of the core industries of construction machinery, in recent years, XCMG has adopted the development strategy of using construction machinery and special vehicles as its core industries. Through various methods such as mergers, sales, and diversification of equity, XCMG has refined its mainstay, stripped back support, and focused its business. In 2000, in accordance with the spirit of national, provincial, and municipal state-owned enterprise reforms and reforms, a series of property rights reforms were carried out on subordinate SMEs and operating entities through the separation of main and auxiliary companies, completing the restructuring of 56 SMEs. It involved nearly 2 billion assets and nearly 9,000 personnel. In addition, it has written off more than 100 small companies. Through lean work in the main business, the company's core business of construction machinery and special vehicles has been significantly strengthened and improved.

In 2003, Xugong Group realized operating income of 15.44 billion yuan and sales income of 12.58 billion yuan, making it the first company in the domestic industry to surpass 10 billion. On June 19, 2004, the Trademark Office of the State Administration for Industry and Commerce determined that the Xugong Group’s “Xugong” trademark was “China Famous Brand” and became the first well-known trademark in the national construction machinery industry. In 2005, under the guidance of the Jiangsu Provincial Party Committee and the provincial government, with the help of four asset management companies, XCMG and four asset management companies signed a debt-to-equity repurchase agreement. On June 28th, 2004, "China's 500 Most Valuable Brands" reviewed and released by the "World Brand Lab (WBL)" and "World Economic Forum (WEF)" were released. The "Xugong" brand was sold for RMB 7,758 million. Become the most valuable brand in the Chinese construction machinery industry. On August 6, 2005, the World Brand Congress co-hosted by World Brand Lab (WBL) and World Executive Weekly published the list of "China's 500 Most Valuable Brands" in 2005, and "Xugong" became 8.06 billion yuan. The most valuable brand in China's construction machinery industry was 312 million yuan more than the 7.758 billion yuan in 2004.

From 1999 to 2009, XCMG’s business scale has achieved historical breakthroughs, internal mechanisms have been continuously optimized, independent innovation capability has been greatly improved, core business of mainframes and parts has been significantly strengthened, and quality and efficiency have made a qualitative leap forward. The market continues to expand. The company’s operating income increased from 386 million yuan at the time of its establishment to more than 10 billion yuan in 2003. It took 14 years for Xugong to use it; it took 10 years to span from 10 billion to 20 billion yuan; and it spanned only 30 billion yuan and 400 yuan to 20 billion yuan. For a year. After 20 years of development, XCMG's operating scale has been fissioned by more than 100 times.

XCMG Heavy Machinery Co., Ltd. (formerly Xuzhou Heavy Machinery Factory) is a company with a history of 66 years and more than 3,000 employees. It is also a pillar company of XCMG. It is such a company that has a brilliant history and made outstanding contributions to the development of XCMG. In the mid to late 1990s, it encountered an extremely difficult development dilemma, and the company suffered heavy losses for six consecutive years, even on the brink of bankruptcy. Since 1999, XCMG’s new leadership team has devoted a lot of energy to heavy-duty, and put forward strategic strategies such as strategic integration, “three high ones” (ie, high-end, high-tech, high added-value, and large tonnage) for heavy-duty. Heavy-duty relied on independent innovation to realize a long-term development. The product range was from a single truck crane to all-terrain cranes, truck cranes, caterpillar cranes, concrete pump trucks, and high-altitude fire engines. The business scale was from RMB 300 million in 1999. By 2008, it has rapidly increased to 15 billion yuan. The domestic market share has increased from 18% to 60%, and the overseas market share has risen from zero to 30%. Enterprises have not only overcome difficulties, but have also left their domestic competitors far behind. It has become the iconic enterprise of China's large-scale boom-type machinery and equipment, ranking first among the mainframe manufacturing companies in the construction machinery industry, becoming an important champion in the sales of individual enterprises in the industry and an important competitiveness in the international crane industry. Sales volume of cranes is not only the highest in the world, but also in 2008. In one fell swoop, Liebherr, the oldest international crane manufacturing company, topped the global list.

Xugong Technology Co., Ltd. publicly issued shares in the Shenzhen Stock Exchange in 1996. Since 2005, the Group has conducted detailed analysis and research and decided to implement a strategic integration of slimming and lightweight integration, breaking the organizational structure of the branch, implementing flat management, compressing institutions, reducing personnel, adjusting strategies, and intensifying transformation. In 2008, the industry has achieved remarkable results, and it has begun to move toward an upward path. The number of management personnel and organizations has been reduced by one-third, and the scale and benefits of operations have also achieved rapid growth. The market share of road rollers has remained the industry's first.

In recent years, several companies established through restructuring and fission have been rapidly growing under the auspices of XCMG's internal development mechanism. Xugong Road Construction Machinery Co., Ltd. was established for three years and its scale has reached 800 million yuan. The leading product graders and road milling machines rank first in the industry. Rotary drilling rigs and horizontal directional drilling rigs are among the top three in the industry. The two companies of XCMG truck cranes and XCMG special engineering machinery also exceeded 300 million yuan. The leading product truck cranes and gantry bridge inspection vehicles rank first in the industry. Small loaders rank first in the industry, and the backhoe loaders rank first. The third industry.

In 2008, XCMG Group achieved operating income of 40.8 billion yuan, realized profits and taxes of 3.01 billion yuan, realized profits of 2.15 billion yuan, earned foreign exchange through exports of 800 million U.S. dollars, and had per capita income of 47,354 yuan.

XCMG Group's three major main products, including cranes, rollers, and loaders, were established in 1989. Today, leading products include construction cranes, compactors, shovels, road construction machinery, road and maintenance machinery, and excavation machinery. , concrete machinery, small construction machinery, high-altitude fire-fighting equipment, piling machinery, construction machinery special chassis, etc. 14 series, more than 240 varieties of series of construction machinery host, dump trucks, tractors, heavy trucks and other series of heavy trucks, And basic components such as axles, slewing bearings, Hydraulic Parts, transmissions, and cabs. 70% of products are domestic leading level, and 20% of products reach international advanced level. Xugong Truck Crane, roller, grader, paver, climbing platform fire truck, truck crane, bridge inspection vehicle, stable soil road mixer, backhoe loader and other nine major domestic market share, engineering machinery cylinder, drive The market share of the three major components of bridges and slewing bearings ranks first.

In addition to the machinery manufacturing industry (including construction machinery, heavy trucks, and parts, the construction machinery is the dominant sector, which accounts for nearly 90% of the total scale), Xugong’s involvement includes the service industry, that is, the construction machinery financing leasing business. Although the leasing company only formed a leasing company last year, it currently has a small proportion of the entire operation scale, but it has very good development potential and prospects.

Currently, the overall scale of XCMG ranks first among China's construction machinery industry, which is more than 2 times ahead of the second place, accounts for more than 1/10 of China's construction machinery industry, and accounts for 15% of the total industrial output value of Xuzhou City. Driven by Xugong, the construction machinery industry in Xuzhou contributed 30% to the gross national product of Xuzhou City.

Summarizing and reviewing the 20-year road to success of the XCMG Group, there are three major experiences in the development of products and industries. First, it is always focused on the core business of construction machinery; the second is the formation of the industry's broadest product line and The most complete series of product categories; the third is to accelerate the development of multi-variety, small quantities of various types of construction machinery host and core components products. The strategy of industry focus and product concentration development and years of hard work in the construction machinery industry have not only allowed XCMG to continue to punch the fastest, most accurate, and most powerful in the market, but also allowed XCMG to firmly establish itself as a leader in the domestic market. The status, but also in the international market has begun to emerge, becoming a powerful challenger for multinational companies.

In the 20 years since the establishment of XCMG, especially in the 10 years since 1999, enterprises have made remarkable achievements in technological innovation, management upgrade, reform and restructuring, marketing, product export, brand building, and corporate culture. Become a leading domestic and internationally renowned brand.

Second, the ability of independent innovation has increased dramatically

XCMG aims to achieve the world's advanced technology level, give full play to the overall advantages of the Group, continuously accelerate the construction of the Group's technological innovation system, and improve the construction of national-level technology centers, forming the most powerful R&D system in the industry.

In the construction of a technological innovation system, XCMG constantly adjusts, optimizes, and integrates internal technical resources. Each of its subsidiaries has enriched and adjusted its R&D institutions, and has formed a strong ability to rapidly respond to the market. Appointed 50 technical experts, more than 2,000 scientific and technical personnel work in scientific research positions, has a strong research and development team, including 150 with a master's degree or above, rich experience, can lead the team to undertake scientific research tasks of the chief designer team It covers various disciplines such as overall design, structural analysis, hydraulics, transmission, intelligent control, and test and measurement of construction machinery, and has maintained a leading position in the industry. The company's technology center ranks 15th in the country in terms of total score of 87.8 points among the 437 nationally recognized enterprise technology centers, and is the first in the construction machinery industry and Jiangsu Province. Established the first postdoctoral workstation in the same industry in China, and was named the outstanding postdoctoral workstation in Jiangsu Province. There have been nine postdoctoral work stations. Eight cutting-edge research projects have been completed, 16 academic papers have been published, and 3 monographs have been published. , and cultivated talents for the follow-up study of the subject.

Focusing on the goal of mastering world-class core technologies, XCMG continues to increase its technological investment. This year's R&D expenditure accounts for more than 5% of sales revenue. In recent years, about 10 new products have been identified as national-level new products or included in the national level each year. Provincial Torch Plan Project. In 2008, it received more than 140 national patents, of which 39 were invention patents. In the first half of this year, the country received 63 patents, including 12 invention patents. He has won 25 awards for scientific and technological advancement above the provincial level and nearly 20 awards for scientific and technological advancement above the municipal level. Since 2005, Xugong has won seven awards for the China Machinery Industry Scientific and Technological Progress Award, including three independently-developed RP1250 asphalt concrete pavers, QAY25 all-terrain cranes, and all-terrain crane industry core technology research and industrialization. Won the first prize of scientific and technological progress of the national machinery industry. Last year, the company completed a total of 78 items including 500 tons of all-terrain cranes, 800 tons of crawler cranes, 68 meters of high-altitude platform fire engines, K-series loaders, HB44B concrete pump trucks, RP600S asphalt sprinkler paver, and XR250 rotary drilling rig. Industry-leading new product development. Last year, following the national 863 project on intelligent road machinery, Xugong’s large-scale mobile crane R&D and industrialization projects were included in major scientific and technological achievements transformation projects in Jiangsu Province, and will receive major government funding support.

In recent years, XCMG has formed advanced high-tech products in the industry, including 500 tons of all-terrain cranes, 130 tons of truck cranes, 450 tons of crawler cranes, 52 meters of concrete pump trucks, and 68 meters of climbing platform fire engines, and developed and conquered them. Many key technologies. In addition, the company also completed the XD series vibratory roller, K series loader, RP series spreader paver, XAP series mixing station, EC series crawler type mini excavator, 101H full hydraulic milling machine, XG360 continuous wall equipment , 18m truss type bridge inspection vehicles, garbage compression transport vehicles, garbage compression stations, 800 large-scale stable soil factory office, G series small loaders, large tonnage crane oil tanks and other dozens of new product development. In 2008, XCMG continued to increase its investment in independent innovation, focusing on 20 major technological innovation projects and breaking through a number of high-end products and core technologies that occupy the high ground of the industry.

In 2002, Xugong took the lead to develop China's first all-terrain crane, the QAY 25-ton all-terrain crane, which became one of the "ten highlights" of China's construction machinery industry and won the first prize for scientific and technological progress in China's machinery industry. In 2004, XCMG QAY 50-ton all-terrain crane participated in the Munich Construction Machinery Expo in Germany, introducing a sensation in the international construction machinery industry. In 2007, the XCMG all-terrain crane industry core technology research and industrialization project once again won the first prize of the National Machinery Industry Scientific and Technological Progress Award. Now XCMG Group has a series of all-terrain cranes ranging from 25 tons to 500 tons, which not only replaces imports, satisfies domestic market demand, but also forms bulk exports. In 2008, the XCMG all-terrain crane industry scale reached US$1.5 billion, completely breaking the German monopoly. Pavement cranes pattern. XCMG brand loader was named "China Top Brand Product", Xugong Brand Road Roller was "National Mianjian Product", and leading products such as truck crane, road roller, loader, grader, paver, fire truck and concrete pump truck were all in China. Customer satisfaction product. In 2004 Xugong Group was awarded the title of National Advanced Enterprise for Quality Management.

Since 2005, XCMG has invested 600 million yuan to establish a pilot research center in China's machinery industry, integrating the company's technological resources with the Group's advantages, and building an independent innovation hardware platform. Based on the characteristics of construction machinery, six professional laboratories, including intelligent control laboratories, hydraulic laboratories, power transmission laboratories, structural laboratories, complete laboratory laboratories, remote monitoring and fault diagnosis central control rooms, were built. More than 20 functions covering basic components and hosts. The experimental research center has improved the technology system's transition from development to research and development by carrying out experimental research on basic components, systems, and complete machines. Since the laboratory's operation, it has overcome oil and gas suspension technology, supported the Xugong all-road crane industry development, carried out a large number of reliability tests of basic components and improved the reliability of the main engine, and established the Xugong Group's basic specification and specification system for basic components and parts. A component access threshold has been established. The cooperation between the research and development center of the molecular company and the experimental research center has initially formed a research and development process and technological innovation system driven by market demand and independent innovation, which has enhanced the reliability of products and parts and provided users with reliable and high-quality products. .

In 2009, the construction project of the Jiangsu (Xuzhou) Construction Machinery Research Institute, which has received much attention, completed the overall planning and project establishment, and was listed in the Provincial Science and Technology Infrastructure Construction Plan, and received government advance funding support of 50 million yuan. This year the research institute has been put into construction. The total investment of the project is 434 million yuan. After the project is completed, it will assume the key common technology research, brand new product design, parts development, product performance testing and other functions of Xugong, build the company's strategic development requirements and have advanced internationally. The level of independent innovation platform accelerates the pace of XCMG's integration with world standards and core technologies, attracts international talents, and creates an international scientific and technological talent team.

Third, the company's strategic transformation and rapid progress

Since 2007, XCMG has made significant progress after more than one year of diagnosis, consultation, adjustment, and structure, and XCMG's management and control system and overall platform construction.

In 2008, the company broke through the bottleneck of restructuring the company for many years. According to the deployment of the municipal party committee and the municipal government, it established the path of state-owned holding, building its own brand, and building a new platform for the development of listed financing. The overall listing plan was launched in June 2008. It is based on the strategic requirements for the development of XCMG. It will vigorously promote reform and restructuring of Xugong Group, fully embody the capital market value of state-owned assets, improve the asset quality and profitability of listed companies, and protect investment. The interests of Xugong Machinery will be Xugong Heavy Machinery and other engineering machinery core business, high-quality assets into the listed company Xuzhou Construction Machinery Technology Co., Ltd. (Xugong Technology), to achieve the overall listing of Xugong Group's construction machinery core business, through business and assets The integration and reengineering of management processes will enhance the core competitiveness and sustainable development capability of listed companies, promote the innovation of systems and mechanisms, and further realize the strategic goal of XCMG to become stronger and stronger and to drive the rapid development of construction machinery and special vehicles in Xuzhou. In order to tie in with this overall listing, the company hired senior financial advisors, lawyers, and auditing and evaluation agencies. After a large number of complex and careful preparatory work, the restructuring plan was formally announced in September 2008. In February 2009, the company was awarded a certificate. The conditional review of the merger and reorganization review committee of a listed company will be passed. On June 23, 2009, Xugong Group’s asset restructuring and listing was approved by the China Securities Regulatory Commission (CSRC), which indicates that Xugong Group has successfully established a capital market platform.

In the overall listing, Xugong Machinery purchased 322,357,031 shares issued by Xugong Technology, a subordinate subsidiary of Xugong Heavy and other construction machinery core businesses and high-quality assets. After the subscription, Xugong Machinery held a total of 507,208,973 shares of Xugong Technology, accounting for 58.47% of the total share capital of Xugong Technology. The Securities and Futures Commission exempted Xugong Machinery from its obligation to purchase at the same time as it approved the issuance of Xugong Technology.

After the approval of the overall listing of Xugong Machinery, the company is in accordance with the established work plan to carry out changes in the ownership of the relevant assets and corresponding adjustments. Through the additional issuance of Xugong Technology, the overall listing of Xugong Machinery is a major turning point in the history of Xugong Group. Xugong Group will make full use of the capital market platform, accelerate the pace of development by becoming bigger and stronger, and achieve the strategic development target of 100 billion in 2015. .

In 2008, based on the completion of the demonstration and control of the strategic control system and the detailed design of functional processes, XCMG set up the Purchasing Department, Informatization and Management Department, and the Marketing Department. The Overseas Affairs Department and the logistics company are stepping up preparations. While strengthening the company’s existing strategy, auditing, operational control, and human resources functions, and reorganizing its R&D, and independent innovation functions, it has also successively promoted centralized functions such as centralized procurement of imported materials, centralized financial control, and unified planning and construction of informatization. The centralized procurement of bulk materials and the centralized and unified management of export business have also been fully started. In 2008, XCMG's centralized procurement of imported materials amounted to 1.65 billion yuan; at the beginning of the year when raw materials increased significantly, 28 suppliers reduced supply prices; 24 suppliers changed their payment methods and saved 50 million yuan in funds. It also increased Xugong’s overall bargaining power and procurement capacity for shortages of parts.

After the implementation of the Xugong Group Informatization Project ("4321" project) in five months, it was successfully launched on July 8, 2009. XCMG's "4321 Project" is the core content of the four major business areas, three core companies, to achieve management, information two-wheel drive and a goal. The project was formally launched on February 2, 2009. After a short period of five months, it successfully completed the implementation and system switching tasks of the Group's headquarters and its largest subsidiary, the heavy machinery company. The scope of implementation covered financial accounting and management accounting. , Capital and budget management, procurement management, logistics inventory, sales management, production management, product data management PLM, data warehouse, and enterprise portal, including the implementation of a number of major business functions and on-line. The full value chain solution covering the entire group will help Xugong realize the management ideology of the enterprise from the target management to the management of the enterprise value chain, so that all production and business activities and organizational management activities of the enterprise will focus on maximizing value and value chain of the enterprise. Value-added development has set a new benchmark for the entire industry in information construction.

Fourth, technological transformation and industrial layout continue to accelerate

In recent years, XCMG not only pays attention to the improvement of manufacturing capacity, but also pays more attention to the improvement of the manufacturing process, the investment projects are more forward-looking, the investment projects are implemented quickly, the progress is fast, the efficiency is high, and the technological transformation enters the rapid implementation stage. In recent years, the cumulative investment in fixed assets has reached nearly 2 billion yuan, which is the period of the most intense investment since the establishment of XCMG. It is used to expand production scale and update sophisticated equipment, which not only improves the overall manufacturing capacity, but also significantly increases the level of manufacturing technology. Improve and ensure the production of competitive, high-level machine and component products. . In particular, the key technical transformation projects planned during the “11th Five-Year Plan” period all accelerated the implementation progress in 2007. There were 16 investment projects under construction for the whole year, and the actual investment was 650 million yuan, a year-on-year increase of 15.7%, reflecting the strong investment intensity and progress. Fast, good project benefits. In 2008, nearly 210 million yuan was invested in the large-scale technological transformation of the four products of cranes, crawler cranes, concrete pump trucks, and high-altitude fire engines. It not only satisfies the market's intense demand for large-tonnage wheeled cranes, but also enables concrete machinery to be used.从研发到结构件等关键件生产，从装配到调试检验的独立制造体系，同时也为履带吊快速抢占市场，做到国内第一，作好了重要准备。徐工科技投资建设金山桥开发区新厂区，使资源进一步整合，配套结构更加优化，一体化管理和核心制造能力更加突出，将生产出有竞争力的、高水平的整机和零部件产品。 2008年徐工在建投资项目18项，实际完成投资10.24亿元，同比增长57%，完成年度预算计划的128.9％。固定资产投资4.9亿元的履带吊金山桥厂区和固定资产投资近1亿元的随车起重机新厂区，相继建成并投入使用，有效突破了履带吊、随车吊产能瓶颈，形成了履带吊、泵车和随车吊专业化、规模化的生产新模式。

2007年徐工重庆公司去年6月在祖国的大西南首次完成异地建厂，装载机等产品已经批量投放市场，为徐工拓展西部市场发展布下了一颗重要的棋子，迈出了战略性的一步。

2008年7月，徐工多年的重卡战略构想终于变成现实，徐工以1.7亿元受让春兰汽车60%的股权，正式进入重卡领域。南京徐工汽车公司加快了国Ⅲ产品的切换，已有25个型号的国Ⅲ产品通过国家目录公告，还有部分型号即将通过公告；宽体驾驶室系列车型正在全力开发，为随车起重机的底盘配套已经开始试装；营销、服务和质量管理三个体系加快完善，已全面恢复生产并形成销售。

2008年徐工以收购外部资产的方式，快速形成了挖掘机公司制造能力和研发能力的基础，新组建的挖掘机公司，正全力推进徐工自主品牌、具有先进水平的大、中、小全系列液压挖掘机的研制。

2008年10月，徐工租赁公司通过国家审核，正式成为融资租赁试点企业；公司还与东方资产管理公司、江苏银行就共同出资组建金融租赁公司达成协议,目前正全力推进筹建工作，为进一步开展融资租赁业务，成为工程机械租赁标杆性企业铺平了道路。

徐工还继续加大了基础零部件技改投资的力度，工程机械变速箱、驱动桥、发动机等核心零部件项目正在加快推进。

2008年，以高铁施工设备为主的徐工“铁路一号工程”项目集团通过论证决策，2009年开始全面推进，年内出样机并投放市场。徐工风电设备、物流等新的产业正在加紧研究和探索，这些都必将成为公司千亿产业框架的重要支撑。

五、合资和零部件企业快速发展

徐工是一个开放型的企业，企业内部既有国有企业，也有合资企业。徐工吸引了世界工程机械行业著名的卡特彼勒、利勃海尔、克鲁伯、美驰等13家美国、德国、日本的国际化大公司，与徐工合资建立了企业。

“徐工集团的优势不仅仅在于它的整体规模，最有竞争力的是它有较完善的基础零部件配套体系，这是国内其它企业所不具备的。”这是前不久一位工程机械行业内企业负责人的感言。

徐工集团经过19年的发展，其日趋完善的基础零部件配套体系在行业内的优势日益凸显，为行业所瞩目。

我国工程机械行业近年来取得了长足的发展，成为国际工程机械制造业大国，但与国际先进水平相比还存在较大差距，主要表现为产品同质化问题突出，而造成这一现象的根本原因在于基础零部件水平差距较大。

据有关数据显示，我国工程机械关键零部件如液压元器件、发动机、传动系统、控制元器件等大多依赖进口，工程机械主机中零部件进口成本占制造成本的40%以上，行业接近70%的利润被进口零部件吃掉。

大力发展基础零部件产业成为我国工程机械行业发展壮大的关键。徐工集团作为我国工程机械行业的龙头企业，在发展历程中一直坚持了专业化生产体系的发展之路。从1989年组建集团的起步开始，就围绕主机的发展，依托徐州长期形成的工程机械制造基础，建立了液压件、驱动桥、回转支承、齿轮箱、液压阀锁、专业底盘等基础零部件企业，逐步形成了主机、基础零部件协调发展的专业化生产体系。

近年来，徐工不断加快零部件发展，与美国、德国组建合资企业生产驱动桥和回转支承，2007年投资3.4亿元的“提高液压缸质量和能力技改项目”已经建成投产，一个具有国内一流水平的高中压液压油缸、阀锁以及成套液压系统生产基地在徐工兴起。目前，徐工除主机企业外，基础零部件企业如徐工液压件有限公司、徐州美驰车桥有限公司(合资)、徐州罗特艾德有限公司(合资)、徐工重型机械有限公司底盘分厂等规模和效益均处于行业领先水平。

在徐工发展历程中，围绕主机的发展，逐步发展了液压件、驱动桥、回转支承、齿轮箱、专业底盘等基础零部件，逐步形成了主机、基础零部件协调发展的专业化生产体系。尤其近年来，徐工不断加大零部件的研发投入，生产的液压油缸、回转支承、驱动桥、工程机械底盘以其质优可靠在市场销量均居行业首位，其它如驾驶室、工程机械轮胎等也具备较高水平。不仅充分满足徐工内部配套，还大量为国内同行配套并进入国际市场，徐工回转支承、驱动桥、工程轮胎等均为国内主机企业提供配套,其回转支承还是目前国内风力发电业中质量最好、销量最大的产品。

2007年，徐工液压件有限公司年销售收入超过4亿元，徐州罗特艾德公司销售收入超过8亿元，徐州美驰车桥公司成为国内最大的专业化生产各类工程机械及特种车辆用车桥的公司。目前，徐工积极引进的发动机项目也即将签字。基础零部件的不断发展壮大，使徐工在国内同行业中具备了得天独厚的优势，有力地提升了徐工集团产品场竞争力。图为徐工液压件有限公司在国内最大的液压油缸生产线。

六、国际市场不断拓展

徐工集团提出了加快国际化经营、打造“徐工”国际知名品牌的发展思路，在国际化战略推动下，集团专门组建了徐工进出口公司，统一全集团的出口和国际化采购业务。徐工已在世界各地发展了近100家徐工代理商，为全球用户提供全方位营销和售后服务。

以贯彻标准为龙头，持续提高质量管理和保证能力，贯彻实施ISO9001、ISO14001、OHSAS18001、ISO10012等国际标准，构筑了企业的质量、环境、职业健康安全和计量管理等规范化，科学化、标准化工作体系，内部有15个企业通过了ISO9001质量体系认证，主导产品汽车起重机、装载机、压路机、平地机等22种产品通过了欧盟CE认证、美国SAE标准和俄罗斯Goast认证。

继2005年徐工产品出口在行业率先突破一亿美元之后，2006年首次突破2亿美元，2007年实现出口创汇达5.6亿美元，增长125%，接连实现翻番增长，在国内同行业处于大幅领先的水平。2008年，徐工经受住了国际市场骤然起伏、大起大落的考验和历炼。在徐工整体战略的推动和协同共进下，充分集中资源，持续加大投入，全力开拓市场，使产品出口持续保持高速增长的势头，全年实现出口创汇突破8亿美元，占全年主机产品销售收入的31%，汽车起重机、装载机、压路机、平地机等主机自营出口持续保持了行业第一的位置。

2008年徐工在发展中地区市场尤其是一些新兴的发展中地区市场在快速扩张，巴西、伊朗、俄罗斯、阿曼等的市场增幅都在200%以上，成为产品出口的主要增长地区，同时在欧洲等发达地区市场也在稳步增长。2008年12月，徐工波兰装配厂建成并即将投产，这是徐工在海外布局和产业化上迈出的重要一步。

伴随着海外市场规模的持续做大，公司海外营销体系、服务体系建设也在持续强化。通过筛选、考核、评价、淘汰，目前海外代理商达到55个；波兰、哈萨克斯坦、伊朗等地区的备件中心相继投入使用，初步缓解了售后服务和配件供应的瓶颈问题。

同时，充分利用国内外工程机械展会的时机，高调亮相，强势登场，展示形象和实力，国内的几大展会上都是最耀眼的明星；1992年3月12日，徐工集团作为国内行业第一家首次参加在德国慕尼黑举办的国际工程机械第23届博览会，从1992年、1995年、1998年、2001年、2004年、2007年连续参加六届慕尼黑展会。同时还积极参加美国拉斯维加斯展、法国巴黎展、俄罗斯莫斯科展、巴西机械展、阿联酋迪拜工程机械展等知名展会，从一开始图片参展到实物飘洋过海送展，一年比一年规模大，一年比一年产品优，在国际市场上树立了良好的企业形象。

徐工产品已经销售到世界130多个国家和地区。不论是在国家重点建设工程，还是在世界各地的建筑工地，都能看到徐工的工程机械的身影，徐工的产品已遍布大江南北、长城内外，正为国家建设发挥着重要的作用。徐工也以自身的技术实力，在世界工程机械市场占有一席之地，为中国制造企业走向世界做出了积极的贡献。

七、品牌建设日臻完善

1989年徐工成立时，注册了“徐工”商标及其英文缩写XCMG，包括“徐工集团”及其英文缩写都注了册。

徐工商标为正方形蓝底，由三个白色等腰形组成，外缘六边形，内组成一个倒三角。

标识寓意：正方形即四方、天下、世界各地，意为产品销往世界各地；蓝色即海洋、五湖四海；白色即清白无暇；六边形，形为螺母、螺帽，工厂之意；三个等腰形代表三大主机厂；三角形具有稳定性，意为徐工长期发展，倒三角形意为高速旋转的陀螺，（企业文化模式的一种，即陀螺文化模式）企业核心价值观（理念层）是陀螺的轴，是企业可持续发展的支柱，具有动态的适应能力，陀螺越大，重心越稳，质量越高，旋转越快，轴心与惯性盘必须向匹配，影响陀螺速度的方面就要去改革，深化改革、持续改进是陀螺旋转的动力源。

徐工品牌发展经历三各阶段，即产品品牌、企业品牌、社会品牌阶段。在品牌建设上，徐工面临的第一个任务就是，整合品牌。

徐工成立时的核心层企业“三厂一所”都是些传统的国有老企业，文化背景、文化底蕴、文化风格也不尽相同，虽然把它们组织到了一起，但仍存在各自的思维定式，组织上的统一没能解决思想上的割据。集团成立前，各分子公司就成功完成了多个品牌的铸造，如起重机的“海虹”，压路机的“路友”，装载机的“三友”等八个品牌。尤其是三大主导产品的品牌，在各自的行业中和国内市场都享有较高的知名度。

随着产品种类的增加，徐工必须在多品牌战略和单一品牌战略之间做出明确的选择。经过深入细致的市场调查与分析，徐工决策层最终选择了单一品牌战略。

单一品牌更有利于集中资源和投入，降低品牌培育的成本。徐工的产品尽管很多，但均属于工程机械产品。“以工程机械为核心”是徐工一直坚持和强化的发展战略。但是在品牌的整合上，徐工并没有一蹴而就，而是采取了过渡性的稳妥策略。从集团成立到2001年之前，徐工三大主导产品在保留原有品牌的同时，加上统一的“徐工”品牌标识，如汽车起重机在突出“徐工”商标的同时，还在车尾保留“海虹”标志。但是在徐工整体品牌宣传上，重点推介“徐工”牌。

随后，徐工的形象广告在央视新闻联播后的黄金时段强势亮相，“徐工徐工，祝您成功”以朗朗上口、亲切自然，充分体现徐工的成功是建立在用户的成功之上的经营理念，一炮打响，传遍大江南北，成为全国民众耳熟能详的广告语，从此徐工走入全国百姓视野。

2001年之后，“徐工”品牌已经形成较大影响，时机已成熟。为更有利于发挥徐工集团的整体优势，更有利于集中资源和投入，降低品牌培育成本，徐工集团确立了“徐工”作为全集团统一的品牌标志。

2002年11月5日-8日，第一届上海宝马国际工程机械博览会（bauma china 2002）成为徐工统一品牌后的首次集中演示。徐工集团强势登场，六大类18台套展品占据了1000多平方米的展区，起重机、压路机、装载机、摊铺机、推土机、平地机、旋挖钻机、水平定向钻、混凝土泵车、铰接式自卸车等庞大的产品群均统一“徐工”标识、统一颜色，给人以耳目一新的感觉和强烈的视觉冲击力，凸显了徐工集团强大的整体实力，成为整个展场最引人注目的亮点。

在此届展会上，徐工的出色表现使参观者深刻感受到，只有徐工才具备与国际工程机械巨头相抗衡的实力，徐工是当之无愧的国内行业排头兵。从此，徐工多品牌并存的局面彻底改变，“徐工”品牌由此一炮打响。

围绕品牌建设，徐工不断加大企业形象宣传力度，连续多年在主流媒体中央电视台、凤凰卫视以及各地方电视台投放形象和产品广告，尤其是近年来加大了投放力度，先后冠名凤凰卫视《军情演播室》和《凤凰直通车》，并通过各类报纸、杂志、路牌等媒介，大力宣传企业形象和产品。

品牌统一以后，徐工又制定出符合国际标准的企业技术标准，使三大主导产品在技术性能上和产品的质量稳定性、可靠性上都有了质的提高，徐工的产品上了一个新台阶，主要主机产品统一以徐工品牌亮相市场，取得了良好的市场效益。在2004年，徐工商标荣获中国工程机械首个“中国驰名商标”，“徐工”牌装载机获得“中国名牌产品”称号，2005年，“徐工”品牌经国际权威机构评定价值达80.06亿元，在中国工程机械行业高居榜首。

八、特色企业文化建设有序推进

徐工在自身的发展中，始终担当着社会的重责，是担负着重任在大步发展。成立20年来累计实现利税100.8亿元，累计吸纳各类就业人员23300人。

徐工集团通过不断的发展，形成了浓厚的国有企业文化积淀，形成了较强的企业文化软实力。通过以人为本的管理，形成了强大的企业凝聚力和向心力。徐工多次对企业文化体系进行整合，逐步完善了徐工企业文化的理念识别系统，目前已形成了以“担大任、行大道、成大器”为核心价值观的一整套为广大员工认可的企业文化理念体系。

1、企业愿景：成为一个极具国际竞争力、让国人为之骄傲的世界级企业。

2、企业精神：严格、踏实、上进、创新。

3、5、核心价值观：担大任、行大道、成大器。

4、企业宗旨：满足超值需求，效力社会进步。

5、发展战略：巩固和提高公司在工程机械行业的竞争优势，大力发展专用车和核心零部件。

6、干部座佑铭：忠诚信用，艰苦奋斗，尽职尽责，为人表率。

员工准则：忠诚信用，敬业守纪，团结协作，精准高效

7、广告语：徐工徐工，助您成功！

8、宣传载体：徐工集团报。

9、企业歌曲：徐工之歌。

10、企业颜色：徐工蓝、徐工黄。

11、《员工手册》：企业发展总的指导思想和行为准则。

作为国有大型企业，徐工集团在经营规模不断扩大的同时，积极承担社会责任，主动回报社会，热心支持社会公益事业。徐工在徐州丰县贫困乡建立了“徐工春蕾班”，资助50多名孤儿完成学业。为徐州遭受龙卷风和冰雹袭击灾区募捐100万元，2006年徐工集团捐赠徐州慈善会1000万元。2007年捐赠了315.34万元用于“一日捐”等社会慈善事业。2008年徐工职工捐建的位于陕西安康贫困山区的“徐工希望小学”竣工建成，已有200多个孩子入学就读。

2008年5月12日四川汶川大地震发生后，徐工集团领导和员工心系灾区，积极行动，先后投入18台汽车起重机、5台压路机、4台平地机、8辆服务车、2辆指挥车、7辆平板运输车，共计44台（辆）、总价值2792万元的设备，共出动62名赴川抗震救灾救援队队员，成为国内第一支抵达现场的企业救援力量。18日晚，徐工集团在中央电视台“爱的奉献——抗震救灾大型募捐晚会”上当场宣布向地震灾区捐款1372万元，其中企业捐款1000万元，1.3万名职工个人捐款372万元。此外，徐工2200多名党员以特殊党费的形式捐款43.49万元。5月25至今，徐工又紧急派出由5台压路机、4台平地机和12名员工组成的第五批救援队奔赴四川绵竹，及时投入到当地3万平方米灾民临时板房的地面平整、铺设和搭建工作，有力地支援了当地灾后重建工作。

2002年以来，徐工为各类社会公益事业捐款已达4000多万元，为灾区捐衣、物达14万余件。为表彰徐工对社会慈善事业的突出贡献，徐工被授予“徐州市慈善事业特殊贡献奖”和“江苏省慈善之星”称号，受到了社会各界的高度评价。2008年，徐工集团荣获发“中华慈善奖”这一国家在慈善公益领域的最高政府奖，并受到胡锦涛总书记的接见。

奔向世界级

在过去，奋斗的徐工一直保持中国工程机械行业的第一位，在未来，徐工将引领中国工程机械奔向世界级。

一、企业愿景：成为一个极具国际竞争力、让国人为之骄傲的世界级企业。

徐工发展思路以基于满足世界客户价值需求为导向的战略思想，通过资本市场融资，加大研究与开发和技术改造的投入力度，提高产品质量、可靠性和自主创新的能力，引领行业技术进步。通过资本运作，发挥国内外专业人才的优势，在全球范围内实施纵向一体化、横向一体化和相关多元化战略，优化业务组合，坚持以工程机械为主大力发展专用车辆和核心零部件，沿制造业产业链向两端延伸，增强产业可持续发展能力，迅速实现规模上的突破。通过建立健全法人治理机制和有效的长期激励机制，对高管人员和关键员工实施股票、期权等激励。加快企业转型，保持并增强徐工在工程机械行业中的排头地位，使徐工成为一个极具国际竞争力、让国人为之骄傲的世界级企业。

二、徐工发展战略战略目标：

——到2010年，徐工要实现营业收入500亿元，销售收入300亿元，出口交货值10亿美元；实现利税35亿元，实现利润20亿元，人均劳动生产率30万元，人均年收入突破5万元，公司的国际化指数达到20%以上，2010年进入工程机械跨国公司前10名。

——到2015年，徐工要实现营业收入1000亿元，销售收入700亿元，出口交货值20亿美元；实现利税60亿元，实现利润35亿元，人均劳动生产率50万元，人均年收入10万元，公司的国际化指数达到25%以上，2015年进入世界工程机械行业前5名。

发展战略：

巩固和提高公司在工程机械行业的竞争优势，大力发展专用车和核心零部件

三、主要产品及其定位

主要主机

工程起重机械

汽车起重机、履带起重机、随车起重机、正面吊等

专用车

消防车、桥梁检测车、高空作业车、重型汽车、道路清

障车、环卫车辆、高速公路养护车等

混凝土机械

混凝土泵车、混凝土拖式泵、混凝土搅拌输送车、混凝

土搅拌站等

道路施工机械

压路机、摊铺机、沥青搅拌站、平地机、路拌、稳定土

厂拌、铣刨机、稀浆封层机、冷再生热再生设备等

铲运挖掘机械

轮式装载机、履带挖掘机、

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