The rapid development of China's auto industry has attracted the global tire giants to focus their efforts on China. In 2009, China's auto sales reached 13.65 million vehicles, making it the world's largest automobile production and sales country. In this context, multinational tire companies such as Michelin have adjusted their strategies, increased investment and marketing efforts in China, and started a new round of tire projects and the construction of 4S stores.
In early January 2010, Michelin announced that it will invest US$1 billion in construction of a passenger and truck tire plant in Shenyang, China, and plans to start production in 2012. On January 20th, the company announced the launch of two energy-saving products customized for Chinese users on the Chinese market. Efficient truck tires; on January 29, the company announced that it will become the chief partner of the 2010 Shanghai World Expo France Pavilion; on February 2nd, the company announced an investment of 170 million yuan and transferred the equity of two other shareholders of Shanghai Michelin Warriors. , Full control of Shanghai Michelin Warriors.
Bridgestone also values ​​the development of the Chinese market. Since entering China in 1999, Bridgestone has established four manufacturing companies in Shenyang, Tianjin, Wuxi, and Huizhou. By 2009, the performance of Bridgestone's Chinese tires has increased more than sixfold compared to 2000. With the recovery of the Chinese economy and the rapid development of the auto industry, Bridgestone continues to increase its investment in China and plans to expand 500,000 sets of all-steel tires in Huizhou, 200,000 sets of all steel tires in Shenyang and 2 million sets of semi-steel in Wuxi. Tire production capacity. In the second half of last year, the company launched two tires for trucks in the Chinese market, providing users in heavy-duty areas with more choices for improving the economics and safety of medium- and short-haul cargo transportation. At present, Bridgestone has more than 400 Bridgestone Truck Tire Stations and Bridgestone Truck Tire Specialty Stores in China. In addition, there are altogether thousands of online sales for other specialty stores and general trading stores. At this point, the company strives to provide optimal service to Chinese tire users with a comprehensive product architecture, a full range of promotion channels and high value-added services.
Goodyear Tire & Rubber Company is not far behind. The company's Dalian Pulandian Bay Industrial Park has a total investment of approximately US$1.3 billion and a land area of ​​approximately 1.5 million square meters. It mainly produces radial passenger cars, truck tires and aircraft tires. The first phase of the investment is US$ 747 million. The construction period is from 2008 to 2008. In 2012, after completion, it could annually produce 6.4 million meridian passenger car tires and 1 million meridian truck tires. In the second phase, it will invest 553 million U.S. dollars, and it will be able to annually produce 10.8 million car tires and 2.6 million truck tires. The first phase of the project is progressing smoothly and will be trial production in the near future.
Toyo Tire & Rubber Co., Ltd. recently announced that it has invested US$105 million in Zhangjiagang, China, to build a new passenger and light truck tire plant with a production capacity of 2 million sets. It is expected to start production at the end of 2011. The company said that due to the rapid growth in sales of automobiles, the demand for Chinese tire market has shown strong growth, which is the main driving force for its sole-funded construction in China. Prior to this, Toyo Tire & Rubber Co., Ltd. and Zhengxin Tire established tire joint ventures in Kunshan and Xiamen respectively.
The German mainland company is the tire giant that built the tire factory in China at the latest. The company's China project settled in Hefei, with a total investment of 185 million euros and an area of ​​510 acres. The first-phase project has a building area of ​​69,500 square meters, and it can realize an annual sales income of approximately 1.87 billion yuan. The company will continue to build Phase II and III projects on the basis of the successful production and sales of the first phase of the project, with a total construction area of ​​198,200 square meters. The total investment will reach 600 million Euros, and the annual output will be 16 million passenger tires. 2 million commercial vehicles. Although the project slowed down due to the financial crisis after the foundation was laid in October 2008, the Chinese auto industry has been encouraging the company's actions to accelerate. The project was officially started at the end of September last year.
Hankook Tire Enterprises has developed rapidly in China in the past two years. The compound annual growth rate in the past 12 years is 7%. Currently, the annual production capacity of tires in China has reached 30 million sets. Recently, the company announced that it has expanded its production of light-duty trucks in Jiaxing 210. Million sets; Kumho Tire owns car tyre factories in Nanjing, Tianjin and Changchun. The company has the largest market share of passenger car tyres in China. Last year, the company's annual production capacity of 300,000 sets of trucks and passenger car tyres factories in Nanjing officially started production. With its entry into China's all-steel tire market, South Korea's Nexans Tire Company invested 535 million U.S. dollars in Qingdao to establish a semi-steel radial tire production base in five phases. After the completion of the factory, it can annually produce 21 million semi-steel radial tires and become China's largest semi-steel tire plant.
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