With Beiqi announcing that its own brand E series has become the "China's first three bags of the first car" as the opening chapter, China's automobile "Three Guarantees" formally entered the countdown in 2012. According to sources from insiders of relevant departments, the “Three Guarantees Regulations for Automobiles†will be launched in the second half of this year. To meet this “changeâ€, many companies have begun to adjust the aftermarket system.
It is worth noting that, in the late eight years later, the impending “Regulations on the Repair, Replacement, and Return of Household Automobile Products†(hereinafter referred to as the “Car Three Guarantees Regulationsâ€) is still causing serious commotion in car enterprises. Although experts say that the "Car Three Guarantees Regulations" is not to encourage all consumers to claim, and the current domestic "Three Guarantees" binding force is significantly lower than the international rules, but "after the implementation of the" Three Guarantees ", after-sales costs to increase "How much" has become the report of the CEO of a car company.
The “absence†of auto products in the “three-fifteen†evening party was a mixed bag for the industry. According to the statistics of China Consumers Association, the number of complaints filed by the Consumers Association of China reached a record high in 2011, reaching 16,805, an increase of 19.2% year-on-year, ranking third in the category of complaints for goods and services, and a year-on-year increase in goods. Category.
Although the industry's expectation of accelerating the issuance of the "Car Three Guarantees Regulations" by "3·15" failed, the atmosphere before the introduction of the "Three Guarantees" has apparently reached the heat. On March 16th, organized by the China Consumers Association, the "Automotive Safety Service Standards and Consumer Education Series Activities" kicked off by government agencies such as the Development and Reform Commission, the Ministry of Commerce, the Ministry of Industry and Information Technology, the General Administration of Industry and Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine. BAIC Group and its subsidiaries Beiqi, Beijing Hyundai, Beijing Benz, Beijing Hainachuan and Beiqi Manufacturing participated in the launching ceremony as the first batch of respondent units, together with Mercedes-Benz, Guangben, Chrysler, Guangzhou Auto Toyota, BMW and Great Wall. 18 joint ventures and foreign car companies. The 18 car companies and China Consumers Association signed the "Guidelines for Social Responsibility of Protecting Consumer Interests in Good Companies".
Yang Hongcan, deputy chairman and secretary-general of China Consumers Association, said that the 18 car companies are only the first batch and this year will also start several batches depending on the situation. The ultimate goal is to hope that all existing car manufacturers in the country will participate. Yang Hongcan said that although the agreement to protect consumers’ consumer interest in automobile consumption led by the association is not mandatory, it can be seen as a “car three packs†from the perspective of auto makers’ enthusiasm for participation and agreement. "Prelude to implementation.
From January 16 to February 16 this year, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) issued the "Three Guarantees Regulations for Automobiles" (second exposure draft), and publicly solicited opinions from the public. In September 2011, after being set aside for seven years, AQSIQ publicly solicited opinions on the “Three-Carriage Regulations for Automobiles†and held a hearing in October of that year.
"After the AQSIQ collected opinions, the Legal Affairs Office is stepping up its efforts to make amendments." Yang Hongcan said that the automobile is the hardest-hit area for consumer complaints in recent years, and it is the industry that has the highest demand for the "Three Guarantees" public opinion. Therefore, in 2012, The "Car Three Guarantees Regulations" has reached the maturing time.
Su Hui, vice president of the China Automobile Dealers Association’s tangible automotive market branch, told reporters that if it fails to be released in the second quarter of this year, the “Car Three Guarantees Regulations†will be announced in the second half of this year. As for the official implementation, it will require at least half a year’s preparation after introduction. Period, that is to say, if no accident, "car three bags" will be officially implemented early next year.
Su Hui said that as for the specific content, there will not be much change in the revised draft that was announced at the beginning of the year. “It will be implemented first and then readjusted. No regulation can be formulated and improved from the beginning. It must be constantly modified during use.†Compared with the draft, the second draft of the “Car Three Guarantees Regulations†published at the beginning of the year will be a three pack standard. Upgraded to "three-year package repair 60 days package returned" and revised some of the details. However, some analysts have pointed out that the establishment of a system for safeguarding rights, especially the establishment of an independent third-party appraisal agency, remains the main dispute point in the formulation and implementation of the bill.
The cost of the car business was not changed. With regard to the "car three packs regulations", where the heat has been continuously rising, domestic car manufacturers have already been waiting for them.
"After public opinion, car companies are basically ready for psychological preparation," said an industry insider. Apart from psychological preparation, the cost account is the first aspect that car companies started to consider.
As a domestic luxury car joint venture with the largest sales volume, related persons from the FAW-Volkswagen Audi Division recently revealed in an interview with a certain domestic media that Audi had started to measure the cost of “Three Guarantees†several years ago. The current result is “ Once the Three Guarantees policy is implemented, the after-sales cost will increase by at least 50%. Another claimant at the Audi 4S store stated that even if the maintenance cost per vehicle increases by 5,000 yuan, multiplied by the annual sales volume of Audi's 313,000 vehicles in China, it will only increase 1.565 billion yuan in terms of after-sales maintenance.
Su Hui, who has always followed and followed up on the "car three bags," is obviously "angry" with this algorithm. "If the three bags need to spend so much money, even Audi cannot support it, then other Chinese car companies can still live. ?? In Su Hui's view, this algorithm is a typical misunderstanding of the "Three Guarantees". "The purpose of the 'Three Guarantees' is not to allow all consumers to claim, but to urge enterprises to strengthen quality management and improve after-sales service." The level of service, while protecting the rights and interests of consumers."
In contrast to Audi's "preoccupation" with a global operating profit rate of 12.1% in 2011, BAIC's own brand, which was the first to declare implementation of the "Three Guarantees," said that the Three Guarantees will not bring about excessive cost increase.
"We have launched this policy and we have certainly undergone a lot of assessments." Dong Hai, vice president of Beiqi Co., Ltd., said that an important prerequisite for determining the level of cost is the evaluation of vehicle quality.
Dong Haiyang frankly stated that the Three Guarantees policy has been studied in the industry for more than 10 years, affecting one of the major issues it has introduced. It is worried that the “Three Guarantees†will bring enormous financial pressure. "We think that doing so will not be too expensive and will not become a financial burden, so we dare to launch it."
BAIC recently announced that the first model of its own brand, the E-Series, will be the first to implement the Three Guarantees service policy in China and implement a three-pack validity period of 2 years or 50,000 kilometers for the entire vehicle. The scope of the Three Guarantees includes the entire vehicle and 20 items will affect The serious safety performance of vehicle performance and the safety issues of 40 main components of the powertrain. In the warranty period, it is also implemented in accordance with the “3 years 60,000 km†in the second draft of the “Three Carriage Regulationsâ€.
Unlike Audi's Ming Pian Road, the other kind of "darkness" cost account also makes the industry speechless.
Jiangling Motors recently announced its 2011 annual report, and one of the reasons for the year-on-year increase in net profit for the company was "adjustment of the three guarantees for the products, and the cost of the Three Guarantees has dropped significantly."
In response, Jiangling Motors explained that with the continuous improvement of the company's product quality and changes in the withdrawal method, the actual single-income triple-clause fee has been declining year by year.
However, more automakers have started to prepare for the “Three Guarantees†after the sale, and FAW-Volkswagen has stated that it has made appropriate adjustments to relevant departments such as product supply systems, production systems, and quality assurance systems. The supply cycle of parts and components will be shortened, and at the same time, relevant training for dealer channel systems will begin. GAC Toyota also stated that it has begun to prepare for related supporting and training work.
For the "combative" joint-venture luxury car brand, "infighting" in the after-sales field has already started. At the Guangzhou Auto Show in November last year, Mercedes-Benz celebrated the 125th anniversary of Mercedes-Benz on the grounds that the introduction of customers who purchased cars within one year from November 21, 2011 can enjoy a three-year warranty excluding mileage. Previous BMW, Mercedes-Benz, Audi three luxury car brands, vehicle warranty are two years, unlimited kilometers. To this end, Audi subsequently launched a "Preferential Claims Service" to provide maintenance discounts to customers who regularly visit Audi 4S stores.
Industry analysis pointed out that the increase in costs brought about by the “Three Guarantees†is mainly focused on the extension of the warranty period, replacement of the entire vehicle, spare parts reserves, and maintenance overtime compensation. "At present, domestic vehicle companies, whether they are joint ventures or independent brands, have implemented vehicle warranty periods that are already around 50,000 kilometers in two years. Based on this, each vehicle company already has a mature maintenance and spare parts reserve system." Hui pointed out that as long as the quality is guaranteed, the warranty period will increase from 50,000 for two years to 60,000 for three years. This will not bring about excessive post-sales cost pressures.
“The US auto sales warranty period is five years, and it has not seen which company has failed due to unsold after-sales cost pressures. The key lies in the perfection of the vehicle three-bag evaluation system and the quality control of the company itself,†said Su Hui.
It is worth noting that, in the late eight years later, the impending “Regulations on the Repair, Replacement, and Return of Household Automobile Products†(hereinafter referred to as the “Car Three Guarantees Regulationsâ€) is still causing serious commotion in car enterprises. Although experts say that the "Car Three Guarantees Regulations" is not to encourage all consumers to claim, and the current domestic "Three Guarantees" binding force is significantly lower than the international rules, but "after the implementation of the" Three Guarantees ", after-sales costs to increase "How much" has become the report of the CEO of a car company.
The “absence†of auto products in the “three-fifteen†evening party was a mixed bag for the industry. According to the statistics of China Consumers Association, the number of complaints filed by the Consumers Association of China reached a record high in 2011, reaching 16,805, an increase of 19.2% year-on-year, ranking third in the category of complaints for goods and services, and a year-on-year increase in goods. Category.
Although the industry's expectation of accelerating the issuance of the "Car Three Guarantees Regulations" by "3·15" failed, the atmosphere before the introduction of the "Three Guarantees" has apparently reached the heat. On March 16th, organized by the China Consumers Association, the "Automotive Safety Service Standards and Consumer Education Series Activities" kicked off by government agencies such as the Development and Reform Commission, the Ministry of Commerce, the Ministry of Industry and Information Technology, the General Administration of Industry and Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine. BAIC Group and its subsidiaries Beiqi, Beijing Hyundai, Beijing Benz, Beijing Hainachuan and Beiqi Manufacturing participated in the launching ceremony as the first batch of respondent units, together with Mercedes-Benz, Guangben, Chrysler, Guangzhou Auto Toyota, BMW and Great Wall. 18 joint ventures and foreign car companies. The 18 car companies and China Consumers Association signed the "Guidelines for Social Responsibility of Protecting Consumer Interests in Good Companies".
Yang Hongcan, deputy chairman and secretary-general of China Consumers Association, said that the 18 car companies are only the first batch and this year will also start several batches depending on the situation. The ultimate goal is to hope that all existing car manufacturers in the country will participate. Yang Hongcan said that although the agreement to protect consumers’ consumer interest in automobile consumption led by the association is not mandatory, it can be seen as a “car three packs†from the perspective of auto makers’ enthusiasm for participation and agreement. "Prelude to implementation.
From January 16 to February 16 this year, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) issued the "Three Guarantees Regulations for Automobiles" (second exposure draft), and publicly solicited opinions from the public. In September 2011, after being set aside for seven years, AQSIQ publicly solicited opinions on the “Three-Carriage Regulations for Automobiles†and held a hearing in October of that year.
"After the AQSIQ collected opinions, the Legal Affairs Office is stepping up its efforts to make amendments." Yang Hongcan said that the automobile is the hardest-hit area for consumer complaints in recent years, and it is the industry that has the highest demand for the "Three Guarantees" public opinion. Therefore, in 2012, The "Car Three Guarantees Regulations" has reached the maturing time.
Su Hui, vice president of the China Automobile Dealers Association’s tangible automotive market branch, told reporters that if it fails to be released in the second quarter of this year, the “Car Three Guarantees Regulations†will be announced in the second half of this year. As for the official implementation, it will require at least half a year’s preparation after introduction. Period, that is to say, if no accident, "car three bags" will be officially implemented early next year.
Su Hui said that as for the specific content, there will not be much change in the revised draft that was announced at the beginning of the year. “It will be implemented first and then readjusted. No regulation can be formulated and improved from the beginning. It must be constantly modified during use.†Compared with the draft, the second draft of the “Car Three Guarantees Regulations†published at the beginning of the year will be a three pack standard. Upgraded to "three-year package repair 60 days package returned" and revised some of the details. However, some analysts have pointed out that the establishment of a system for safeguarding rights, especially the establishment of an independent third-party appraisal agency, remains the main dispute point in the formulation and implementation of the bill.
The cost of the car business was not changed. With regard to the "car three packs regulations", where the heat has been continuously rising, domestic car manufacturers have already been waiting for them.
"After public opinion, car companies are basically ready for psychological preparation," said an industry insider. Apart from psychological preparation, the cost account is the first aspect that car companies started to consider.
As a domestic luxury car joint venture with the largest sales volume, related persons from the FAW-Volkswagen Audi Division recently revealed in an interview with a certain domestic media that Audi had started to measure the cost of “Three Guarantees†several years ago. The current result is “ Once the Three Guarantees policy is implemented, the after-sales cost will increase by at least 50%. Another claimant at the Audi 4S store stated that even if the maintenance cost per vehicle increases by 5,000 yuan, multiplied by the annual sales volume of Audi's 313,000 vehicles in China, it will only increase 1.565 billion yuan in terms of after-sales maintenance.
Su Hui, who has always followed and followed up on the "car three bags," is obviously "angry" with this algorithm. "If the three bags need to spend so much money, even Audi cannot support it, then other Chinese car companies can still live. ?? In Su Hui's view, this algorithm is a typical misunderstanding of the "Three Guarantees". "The purpose of the 'Three Guarantees' is not to allow all consumers to claim, but to urge enterprises to strengthen quality management and improve after-sales service." The level of service, while protecting the rights and interests of consumers."
In contrast to Audi's "preoccupation" with a global operating profit rate of 12.1% in 2011, BAIC's own brand, which was the first to declare implementation of the "Three Guarantees," said that the Three Guarantees will not bring about excessive cost increase.
"We have launched this policy and we have certainly undergone a lot of assessments." Dong Hai, vice president of Beiqi Co., Ltd., said that an important prerequisite for determining the level of cost is the evaluation of vehicle quality.
Dong Haiyang frankly stated that the Three Guarantees policy has been studied in the industry for more than 10 years, affecting one of the major issues it has introduced. It is worried that the “Three Guarantees†will bring enormous financial pressure. "We think that doing so will not be too expensive and will not become a financial burden, so we dare to launch it."
BAIC recently announced that the first model of its own brand, the E-Series, will be the first to implement the Three Guarantees service policy in China and implement a three-pack validity period of 2 years or 50,000 kilometers for the entire vehicle. The scope of the Three Guarantees includes the entire vehicle and 20 items will affect The serious safety performance of vehicle performance and the safety issues of 40 main components of the powertrain. In the warranty period, it is also implemented in accordance with the “3 years 60,000 km†in the second draft of the “Three Carriage Regulationsâ€.
Unlike Audi's Ming Pian Road, the other kind of "darkness" cost account also makes the industry speechless.
Jiangling Motors recently announced its 2011 annual report, and one of the reasons for the year-on-year increase in net profit for the company was "adjustment of the three guarantees for the products, and the cost of the Three Guarantees has dropped significantly."
In response, Jiangling Motors explained that with the continuous improvement of the company's product quality and changes in the withdrawal method, the actual single-income triple-clause fee has been declining year by year.
However, more automakers have started to prepare for the “Three Guarantees†after the sale, and FAW-Volkswagen has stated that it has made appropriate adjustments to relevant departments such as product supply systems, production systems, and quality assurance systems. The supply cycle of parts and components will be shortened, and at the same time, relevant training for dealer channel systems will begin. GAC Toyota also stated that it has begun to prepare for related supporting and training work.
For the "combative" joint-venture luxury car brand, "infighting" in the after-sales field has already started. At the Guangzhou Auto Show in November last year, Mercedes-Benz celebrated the 125th anniversary of Mercedes-Benz on the grounds that the introduction of customers who purchased cars within one year from November 21, 2011 can enjoy a three-year warranty excluding mileage. Previous BMW, Mercedes-Benz, Audi three luxury car brands, vehicle warranty are two years, unlimited kilometers. To this end, Audi subsequently launched a "Preferential Claims Service" to provide maintenance discounts to customers who regularly visit Audi 4S stores.
Industry analysis pointed out that the increase in costs brought about by the “Three Guarantees†is mainly focused on the extension of the warranty period, replacement of the entire vehicle, spare parts reserves, and maintenance overtime compensation. "At present, domestic vehicle companies, whether they are joint ventures or independent brands, have implemented vehicle warranty periods that are already around 50,000 kilometers in two years. Based on this, each vehicle company already has a mature maintenance and spare parts reserve system." Hui pointed out that as long as the quality is guaranteed, the warranty period will increase from 50,000 for two years to 60,000 for three years. This will not bring about excessive post-sales cost pressures.
“The US auto sales warranty period is five years, and it has not seen which company has failed due to unsold after-sales cost pressures. The key lies in the perfection of the vehicle three-bag evaluation system and the quality control of the company itself,†said Su Hui.
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