Recently, Infiniti and Mercedes-Benz announced that they will jointly develop a new MRA rear-drive platform to build four new vehicles based on this architecture. According to the product positioning of the Infiniti M series replacement model Q70, the vehicle will share the MRA rear-drive platform with Mercedes-Benz's new-generation E-class. .
With the development and expansion of the automotive market, people's thinking continues to progress, more and more car companies have begun to choose to jointly develop new models and research new technologies. However, they are secretly competing with each other, hoping that they can catch up with each other, but in fact they are also friends, and this kind of friend-friendly approach seems to have become the current hot strategy development.
"Marriage" in vogue <br> <br> addition to Mercedes-Benz and Infiniti "marriage" to build a new platform outside the vehicle, BMW, Audi, BYD, Honda and many other car companies are beginning to seek cooperation with other enterprises.
In January last year, BMW and Toyota announced an alliance to cooperate in four major technology areas: fuel cells, sports cars, lightweight technology, and lithium-air batteries. The new sports car jointly developed by BMW and Toyota will be a new generation of Z4, which will be equipped with a hybrid system.
In fact, the strong alliance between car companies is not uncommon. At the end of last year, PSA and GM also signed the main agreement to realize their global strategic alliance. In accordance with the terms of the framework agreement previously signed by the two parties, the alliance partners signed the final agreement on the initial three vehicle projects and the establishment of a procurement joint venture.
In addition, GAC Group also signed a strategic alliance cooperation framework agreement with Chery Automobile last year. According to the agreement, the two sides will cooperate in vehicle development, powertrains, key components, R&D resources, energy-saving and new energy vehicles, international operations, and manufacturing management.
Recently, the "marriage" has become more and more popular. Jianghuai Automobile and Weichai Power formally signed a strategic cooperation agreement in Weidu Weifang, where Weichai Power is located. The two sides formally established a strategic partnership. This means that in the future, both parties will have more in-depth cooperation in the R&D, manufacturing, sales and service of related products and components.
Powerful alliances in favor of the integration advantages <br> <br> In fact, as early as in many years ago, car companies have had a similar joint cooperation, why the marriage of the wind intensified car prices? From the cooperation of car giants, we can see that the strong alliance between car companies is indeed conducive to the sharing of resources. However, the core content of resource sharing mostly focuses on solving excess capacity, apportioning high R&D costs, etc.
“There is less investment in joint cooperation and the effectiveness is high. Costs are shared among the partners, which reduces the marketing investment of each partner. At the same time, they may receive better results and achieve the results that cannot be achieved by independent marketing.†Said that taking Chery as an example, its cooperation with GAC Group will help both parties to effectively integrate resources, give play to their advantages in technology, and enhance their core competitiveness.
As we all know, the popularity of a car company may be limited, but the two car companies are different, this way can use the visibility of partner products for the company to add new consumer groups. "The cooperation between the two companies is actually a process of learning from each other's strengths and weaknesses. It can not only integrate the advantages of both parties, but also spark a collision," said a person in charge of a hot-selling brand in Hangzhou.
According to industry insiders, the integration advantages of this strategic alliance will also encourage more auto manufacturers and manufacturers, manufacturers and parts and assembly systems companies to strengthen strategic alliances and achieve strong alliances, which will also change the existing automobile structure and help Push the realization of the dream of building a strong country in China.
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