I have always been accustomed to seeking introspection from sharing, reviewing from the imprints I have passed, feelings from practice, and perfecting in learning; the following is a brief discussion of our understanding of the LED era professional products. Five points to be met.
1. Light control technology For the construction space, the industrial design of the light fixture is important, which is related to the coordination and integration of the overall space. However, for the rendering effect of the light, the failure to meet the expected requirements is intolerable. Therefore, the good reflection of the lighting effect is the soul of the architectural space, and it is the absolute protagonist.
Optical design and light control technology should be based on actual functional requirements, in order to achieve the light performance of the architectural space. (A product manager knows how important it is to understand the application.) The light control technology is embodied in the design of optical physical forms and its auxiliary materials, such as lenses, reflectors, filters, shading and anti-glare kits, light collection. , use, guidance; and simulation, measurement, correction and implementation of spot imaging effects such as light fullness, penetration, and softness.
In the light control technology, because the domestic related industries started late, and the experience and quality are generally not high. In order to better explore and master the expertise of leading optics, we can learn, research, absorb and integrate the light control principles and optical parameters of international leading brands such as ERCO, ENDO, iGuzzini, FLOS and zumtobel. (Summary in one sentence: Shiyi Changji to control the Yi) In addition, combined with the recommendations and requirements of designers such as architectural design, interior design, display design, display design, lighting design, etc., is committed to achieving better lighting for the building space. effect. (Summary in one sentence: squeeze the brains of various designers)
2, the application of light products This part of the original is also part of the optical, but the difference is no longer the effect of light spots and lumens, light intensity and other light output performance.
In the traditional era, tungsten halogen lamps are close to 100 due to the characteristics of thermal luminescence, but the white color temperature is relatively absent. Fluorescent lamps can be used to match the color temperature, but they are only suitable for the characteristics of surface illumination, and it is impossible to achieve higher requirements. Then to the HID metal halide lamp, the production process is complicated and the technical requirements are high, and the diversity of the color temperature section is also difficult to break through, and the indicator only stays at around 90. The traditional solution is to adjust the color of the light through the color matching of the filter, and the effect is always a little bit plagued, and can not reach the desired standard. The LED can effectively avoid the above-mentioned defects, and can make up and perfect the effect requirements that cannot be achieved by various light sources in the past.
With the advent of LEDs, we can deepen the light that is more suitable for different senses or experiences according to items, environment, style, color, etc., even according to the RGB of the light source. Provides the expressive power of the object being illuminated. The high saturation color segment between R9-R14 can be improved according to actual needs to enhance the color reproduction degree of people and articles, and enhance the drama and fresh activity of space.
3, drive and intelligent The world is keen on LED, the main reason is that it can bring more functions that traditional lighting can not break through and achieve.
For many years, the intelligent technology of traditional lighting has been generally in the hands of a few companies with core electronic technologies, and the application penetration rate is extremely low, the technology maturity is limited, and only stays on some niche projects, leading to intelligence. The research and development, breakthrough, implementation and application of chemical technology have not been a big leap.
In recent years, intelligent lighting has been fired very hot based on the maturity of LED light sources. There are three main reasons:
First, after years of promotion and cost reduction, consumers are easy to accept, and the intelligent application of LED is relatively stable and mature, and the functions that can be achieved are more excellent, which has led to a significant increase in market demand;
Secondly, the arrival of LEDs has enabled more lighting entrepreneurs to clearly understand that the electronic industry of lighting industry today, the high added value brought by electronic technology is the core competitiveness that is indispensable for the development of enterprises;
Furthermore, the architectural form of the expression is more personalized and unique. Intelligent lighting can better shape the visual experience, meet the more humanized use requirements of the functional space, and at the same time better solve the problem of energy saving.
Therefore, in order to walk on higher quality roads, lighting companies need to pay more attention to electronic technology.
4, product gene In the traditional lighting era, why the more mainstream brands have no product recognition? Because the best-selling functional products are concentrated on a few items, the green leaves that set off the safflower are usually of very low interest throughout the product line.
It is not difficult to find that all the differences between traditional brands can't be distinguished on the product, more is reflected in the visual perception of brand identity and color; or, they can only be developed from different directions and operations. Formally reflected. Besides, what else can we see? And the individual manufacturers who take the professional route market segment, we can only understand that the hardware accessories (ie, the lamp housing) are doing well, because the imitation and manufacturing threshold is very low, which can reflect the difference in craftsmanship. Who is more focused on hardware technology.
Entering the LED era, although the supporting resources of the supply chain have become more mature and industrialized, it has become easier to make products, but it also gives us the opportunity to create a technological gap.
Because of the high standard of product investment, research and development costs, time and effort, mastery and concentration are certain. Therefore, it is relatively rare to focus on planning the product line, thinking about the continuation of the product design gene characteristics, embodying the brand style, improving the visual recognition, and adhering to professional focus. Although this route has a long time, slow effect, and many difficulties, it still gives excellent and refined corporate opportunities to become an industry highlight.
Of course, from the perspective of business, the risk of becoming a martyr will be even greater. In the new era of LED lighting knowing that business is the king, this gives the manager's judgment and control a more severe test.
5, product structure rigorous, meticulous craftsmanship, functional excellence Professional products are also reflected in the function, process and structure, the user will be put together before the product selection will compare and measure the difference between the products. The details are not handled well, and the evaluation of the appearance is directly deducted. Sometimes even the optical evaluation has not yet arrived, it has already been kicked out by the owner.
Of course, grasping structures, functions, and processes often have the most direct impact on product cost and productivity. However, if you choose to eat this meal, you have to make a choice. Otherwise, you can only lower the standard and do the highest price/performance ratio. The so-called big road goods are so tossed out.
To eliminate the homogenization situation, it is often necessary to update the product design from time to time, refining new technologies and highlights to reflect the functional advantages and differences. Otherwise, under the market environment with Chinese characteristics, the homogenization vicious competition after being imitated can only bring naked profits to the enterprise, and bury the chance of burgeoning for cutting corners. Under the pressure of interest driving and management, we have many examples to list.
For production companies, the implementation of high standards, the cost of materials will naturally be more, production processes and processing standards are more difficult. If it is OEM, this can not be found in other homes; but its own factory must improve the entire processing system, train employees, strengthen quality control, and add equipment to improve quality, but this means an increase in overall costs. Therefore, the determination of the standard and the operation of the system can support the realization of the target is a major premise. Only by perfecting the standard in the whole link and pursuing the premise of the actual ability can be controlled, this is the way of operation. Otherwise, the high standard may be just an idealized farce.
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