June 16, 2009 Beijing, one of China's energy and chemical giants --- Sinopec Corp. today held an inauguration ceremony of the “Sinopec Automotive Industry Technical Cooperation Center†in Beijing, proclaiming China’s first energy and chemical industry and automotive industry. The technical cooperation platform was born. This marked that Sinopec, which used to be a giant among energy and chemical suppliers, is quietly setting off a revolutionary shift in market concepts and customer perceptions, and has begun to accelerate its efforts from energy and chemical product manufacturers to energy and chemical technology service providers. The role of conversion. The establishment of this center will enable the two national pillar industries, which are increasingly dependent on each other, to benefit at the same time, and provide a model for cross-industry technological innovation cooperation in China.
With the intensification of the global financial crisis, European and American auto industries have been hit by unprecedented shocks, and China, as a rising star, is bucking the trend and flourishing, and has gradually become the world's largest automotive consumer market. It is understood that the manufacture of a car, engineering plastics, cable wraps, lubricating grease, polymer materials, rubber products and other petrochemical products account for about one-fifth of the weight of the entire automobile, it can be said that the two major industries of automobile and petrochemical have extensive The intersection of some petrochemical products R & D level to a certain extent affect the speed of the improvement of automotive technology.
In the face of new opportunities and challenges, Sinopec is implementing “Elephant Dance, Turning a Gorgeous Tune†to address the demand for petrochemical products in the automotive industry, to join hands with automakers, and to establish “Sinopec Automotive Industry Technical Cooperation Center†and “center†The establishment is an important measure for Sinopec to implement a marketization strategy. Traditional petrochemical companies are accustomed to planning corporate institutions in accordance with the process of production, supply and marketing. With the advancement of marketization, we gradually formed a business division structure centered on products and business divisions, such as the Exploration, Refining, Chemicals, and Sales Divisions. The establishment of the "Sinopec Automotive Industry Technical Cooperation Center" shows that the institutional setting model guided by market demand has officially surfaced. This is an important achievement of Sinopec Corp.'s efforts to strengthen its market awareness in recent years and transform its business strategy from "product-centered" to "service-centered."
The establishment of the Sinopec Automotive Industry Technical Cooperation Center was actually a new chapter in the company’s business strategy. The “Center†will effectively integrate and integrate all aspects of the resources of Sinopec's service automotive industry, and enhance the professional and systematic level of the Chinese petrochemical service auto industry. This “center†is a representative of automobile manufacturers for Sinopec. It represents the needs and interests of automotive customers. For the automotive manufacturers outside Sinopec, this “center†is also a representative of Sinopec. , It is a unified window for Sinopec's service automotive industry.
At present, Sinopec has dozens of units or departments that directly or indirectly serve the automotive industry, involving hundreds of products and services. In terms of communication and cooperation between the two sides, there are chaotic situations such as "one-to-many, many-to-one, and many-to-many," which undoubtedly increases communication costs, reduces communication efficiency, and resources cannot be integrated and utilized. The establishment of a technical cooperation center for the automotive industry will effectively break the bottleneck that exists in the communication and cooperation between the two parties. The function of the “center†is similar to the “one-stop†service of the administrative examination and approval hall jointly set up by the government departments. With the help of this “hallâ€, Sinopec will establish an efficient communication platform for the partners and tailor-made for the automotive customers. Provide a package of services from technology to products to promote strategic cooperation between both parties and enhance the competitive advantages of Chinese industries.
Zhang Jianhua, Senior Vice President of Sinopec Corp., and Dong Yang, Executive Vice Chairman of Automobile Industry Association, jointly unveiled the "Sinopec Automotive Industry Technical Cooperation Center." Zhang Jianhua said: “The establishment of the Sinopec Automotive Industry Technical Cooperation Center is a concrete practice that implements the scientific concept of development, innovation and development, and also reflects the revolutionary transformation of Sinopec’s market awareness and customer service concept in the context of the global economic crisis. The "center" is a window for information communication between Sinopec and the automotive industry, a bridge for technological exchanges, and a platform for promoting technological progress. The deeper meaning of this is to establish a strategic cooperation mechanism between the petrochemical industry and the automotive industry. This will help both parties start from the source of technology development and jointly raise China's manufacturing industry to a higher level."
Dong Yang, executive vice president of the Automotive Industry Association, said that at the moment, in the era of rapid progress in China's automobile manufacturing industry, strong demand for technology research and development, the establishment of the Sinopec Automotive Industry Technical Cooperation Center will be used by automotive companies in automotive petrochemical products. Breakthroughs in technology bottlenecks, improve product performance, and reduce production costs provide a viable and win-win solution.
Sinopec Corp. has been brewing and preparing for the establishment of a technical cooperation center for the automotive industry. In recent years, Sinopec has had frequent business contacts with major automakers in China. It has established strategic partnerships with auto manufacturers such as Dongfeng Nissan, Foton Motors, and Chery Automobile, and has established relationships with the US, Europe, Japan, and South Korea. The national brand automobile manufacturers have established a good communication and cooperation relationship, providing 90% of the mainstream automobile enterprises in China with loading lubricating oil or service station oil, which has become an important partner for the automotive industry. In April this year, leaders of Party committees of Party Secretary of the Sinopec Group and General Manager Su Shulin visited the auto companies such as FAW Group and CNHTC Group and reached consensus on future mutual cooperation.
It is understood that the director of Sinopec Automotive Industry Technical Cooperation Center is concurrently appointed by Song Yunchang, general manager of Sinopec Lubricants. The member units of the Automotive Industry Technical Cooperation Center include the major scientific research, production and sales units of Sinopec Automotive Petrochemical Products. In an interview with reporters, Song Yunchang said: "With the help of the Automobile Cooperation Center, Sinopec Corp. can get closer to the market, approach customers and understand the real needs of the user's continuous development, and put Sinopec's R&D capabilities and product system in the automotive petrochemical products. Car companies are deeply matched to each other. In this way, various automotive petrochemical products ranging from fuel oil to lubricating oil, from plastics to rubber, etc., are likely to enhance research and development capabilities and product quality through linkage with automotive companies. Provide products and provide changes in technologies and services to enhance the market competitiveness of both parties."
With the intensification of the global financial crisis, European and American auto industries have been hit by unprecedented shocks, and China, as a rising star, is bucking the trend and flourishing, and has gradually become the world's largest automotive consumer market. It is understood that the manufacture of a car, engineering plastics, cable wraps, lubricating grease, polymer materials, rubber products and other petrochemical products account for about one-fifth of the weight of the entire automobile, it can be said that the two major industries of automobile and petrochemical have extensive The intersection of some petrochemical products R & D level to a certain extent affect the speed of the improvement of automotive technology.
In the face of new opportunities and challenges, Sinopec is implementing “Elephant Dance, Turning a Gorgeous Tune†to address the demand for petrochemical products in the automotive industry, to join hands with automakers, and to establish “Sinopec Automotive Industry Technical Cooperation Center†and “center†The establishment is an important measure for Sinopec to implement a marketization strategy. Traditional petrochemical companies are accustomed to planning corporate institutions in accordance with the process of production, supply and marketing. With the advancement of marketization, we gradually formed a business division structure centered on products and business divisions, such as the Exploration, Refining, Chemicals, and Sales Divisions. The establishment of the "Sinopec Automotive Industry Technical Cooperation Center" shows that the institutional setting model guided by market demand has officially surfaced. This is an important achievement of Sinopec Corp.'s efforts to strengthen its market awareness in recent years and transform its business strategy from "product-centered" to "service-centered."
The establishment of the Sinopec Automotive Industry Technical Cooperation Center was actually a new chapter in the company’s business strategy. The “Center†will effectively integrate and integrate all aspects of the resources of Sinopec's service automotive industry, and enhance the professional and systematic level of the Chinese petrochemical service auto industry. This “center†is a representative of automobile manufacturers for Sinopec. It represents the needs and interests of automotive customers. For the automotive manufacturers outside Sinopec, this “center†is also a representative of Sinopec. , It is a unified window for Sinopec's service automotive industry.
At present, Sinopec has dozens of units or departments that directly or indirectly serve the automotive industry, involving hundreds of products and services. In terms of communication and cooperation between the two sides, there are chaotic situations such as "one-to-many, many-to-one, and many-to-many," which undoubtedly increases communication costs, reduces communication efficiency, and resources cannot be integrated and utilized. The establishment of a technical cooperation center for the automotive industry will effectively break the bottleneck that exists in the communication and cooperation between the two parties. The function of the “center†is similar to the “one-stop†service of the administrative examination and approval hall jointly set up by the government departments. With the help of this “hallâ€, Sinopec will establish an efficient communication platform for the partners and tailor-made for the automotive customers. Provide a package of services from technology to products to promote strategic cooperation between both parties and enhance the competitive advantages of Chinese industries.
Zhang Jianhua, Senior Vice President of Sinopec Corp., and Dong Yang, Executive Vice Chairman of Automobile Industry Association, jointly unveiled the "Sinopec Automotive Industry Technical Cooperation Center." Zhang Jianhua said: “The establishment of the Sinopec Automotive Industry Technical Cooperation Center is a concrete practice that implements the scientific concept of development, innovation and development, and also reflects the revolutionary transformation of Sinopec’s market awareness and customer service concept in the context of the global economic crisis. The "center" is a window for information communication between Sinopec and the automotive industry, a bridge for technological exchanges, and a platform for promoting technological progress. The deeper meaning of this is to establish a strategic cooperation mechanism between the petrochemical industry and the automotive industry. This will help both parties start from the source of technology development and jointly raise China's manufacturing industry to a higher level."
Dong Yang, executive vice president of the Automotive Industry Association, said that at the moment, in the era of rapid progress in China's automobile manufacturing industry, strong demand for technology research and development, the establishment of the Sinopec Automotive Industry Technical Cooperation Center will be used by automotive companies in automotive petrochemical products. Breakthroughs in technology bottlenecks, improve product performance, and reduce production costs provide a viable and win-win solution.
Sinopec Corp. has been brewing and preparing for the establishment of a technical cooperation center for the automotive industry. In recent years, Sinopec has had frequent business contacts with major automakers in China. It has established strategic partnerships with auto manufacturers such as Dongfeng Nissan, Foton Motors, and Chery Automobile, and has established relationships with the US, Europe, Japan, and South Korea. The national brand automobile manufacturers have established a good communication and cooperation relationship, providing 90% of the mainstream automobile enterprises in China with loading lubricating oil or service station oil, which has become an important partner for the automotive industry. In April this year, leaders of Party committees of Party Secretary of the Sinopec Group and General Manager Su Shulin visited the auto companies such as FAW Group and CNHTC Group and reached consensus on future mutual cooperation.
It is understood that the director of Sinopec Automotive Industry Technical Cooperation Center is concurrently appointed by Song Yunchang, general manager of Sinopec Lubricants. The member units of the Automotive Industry Technical Cooperation Center include the major scientific research, production and sales units of Sinopec Automotive Petrochemical Products. In an interview with reporters, Song Yunchang said: "With the help of the Automobile Cooperation Center, Sinopec Corp. can get closer to the market, approach customers and understand the real needs of the user's continuous development, and put Sinopec's R&D capabilities and product system in the automotive petrochemical products. Car companies are deeply matched to each other. In this way, various automotive petrochemical products ranging from fuel oil to lubricating oil, from plastics to rubber, etc., are likely to enhance research and development capabilities and product quality through linkage with automotive companies. Provide products and provide changes in technologies and services to enhance the market competitiveness of both parties."
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