Waigaoqiao announced on the evening of the 13th that the company, a wholly-owned subsidiary, Shanghai Waigaoqiao International Trade Operation Center Co., Ltd. ("Operation Center"), and the company's controlling shareholder Shanghai Waigaoqiao (Group) Co., Ltd. will take the same proportion The way of capital increase will jointly increase the capital of Shanghai Waigaoqiao Auto Trading Market Co., Ltd. After the implementation of the capital increase, the registered capital of the automobile trading market will increase from 10 million yuan to 50 million yuan. After the capital increase, the shareholding structure will remain unchanged. Among them, the shares of Waigaoqiao Group, listed companies and operation centers in the automobile trading market are 70%, 20% and 10% respectively. In other words, the extra capital of Waigaoqiao and its subsidiaries totaled 12 million yuan.
Waigaoqiao said that the funds for this capital increase are mainly used to carry out parallel import vehicle pilots in the Pilot Free Trade Zone, that is, at the same time, China’s single brand authorized automobile import business model, while carrying out multi-channel import of brand vehicles in the Pilot Free Trade Zone. Business model.
Announcement "spoiler" parallel import vehicle pilot started Recently, it was reported that the Shanghai Free Trade Zone parallel import car program has been approved by the Ministry of Commerce. However, it may take some time from the approval of the Ministry of Commerce to the formal implementation of the program in the Shanghai Free Trade Zone. After the official launch of the program, the Waigaoqiao auto trading market will also set up a platform to communicate with the dealers to determine the complete system from import to after-sales, and ultimately form a management rule, so that the pilot can be started.
The announcement of Waigaoqiao today indicates that the above operation has begun. According to the announcement, at present, the automobile trading market is deepening the service chain related to the commodity trade of the automobile industry in the Pilot Free Trade Zone, and piloting parallel imported automobile projects. The funds for this capital increase are mainly used to carry out parallel import vehicle pilots in the Pilot Free Trade Zone (that is, at the same time, China's single brand authorized automobile import business model, while carrying out multi-channel import business model of brand vehicles in the Pilot Free Trade Zone). This is an important pioneering test in the Pilot Free Trade Zone. It is of great significance to promote the international practice of importing automobile trade in China. The company will further consolidate its ability to integrate professional services in import trade in the field of trade-related trade service professional platforms. We will achieve sustainable development and rely on the advantages of the import and export trade base of the Pilot Free Trade Zone to become more sophisticated, stronger and bigger in the professional service trade platform.
It is simple to understand that “parallel imported cars†refers to cars that have not been authorized by the brand manufacturer, traded from overseas markets, and introduced to the Chinese market for sale. This channel is “parallel†to domestic authorized distribution channels. The industry believes that the launch of the pilot means that the long-term import of cars in the gray zone will be the first to be formalized in the Shanghai Free Trade Zone. Consumers will also have the opportunity to buy imported cars, especially imported luxury cars, at cheap prices.
The squid came to the imported car cake will be re-segmented to release the parallel imported car, which is bound to have an impact on the domestic car sales market. From the data point of view, due to the news of the parallel import of cars and other news, from the second quarter of this year, the domestic imported car market began to respond. In June, the sales volume of imported cars increased by 14.26% year-on-year, lower than the growth rate of 17.15% in May; the sales growth in July was 10.88%; the sales volume in August fell to 2.4%.
Some experts believe that the liberalization of parallel imported cars is expected to form a more sturdy effect of market competition and break the price of imported cars under the vertical monopoly. Even if we can't subvert the old vertical import model, it can promote the rational return of price to a certain extent and tend to be reasonable. However, many industry insiders including Shen Jinjun, secretary-general of the China Automobile Dealers Association, stressed that parallel imported cars will not have much impact on the market. "In fact, parallel imports in the Chinese market have never stopped. This cannot It is called the liberalization of policies. This can only be regarded as the existence of the general trade mode. At this stage, China's parallel imported cars account for about 5% of the entire imported car market, but in the future this part of the market will not exceed 10%, so parallel imports to China The car market price system will not have any effect in nature."
A common concern is that parallel imported cars may have shortcomings in follow-up services. On the one hand, cars sold in overseas markets may not meet China's regulatory standards (including fuel consumption, safety standards, etc.), and there will be problems of difficulty in importing and difficulty in getting on the cards. On the other hand, under the current “Implementation Measures for the Management of Automobile Brand Sales†in China, parallel imported cars do not enjoy “global joint guaranteesâ€. In other words, cars imported from parallel in overseas markets cannot enjoy the three bags of Chinese brand 4S stores. And after sales service. At the same time, imported car parts have been monopolized by 4S stores, and it has always been a profiteering business. However, the announcement of Waigaoqiao shows that the pilot of the free trade zone has fully responded to these concerns.
After planning and selling, parts and components are rounded up. Regarding the above-mentioned after-sales service and parts and components, Waigaoqiao is also planning. The announcement said that the funds for this capital increase are mainly used to promote the development of parallel imported automobile projects: First, it is planned to establish a regional automobile service trade center in Senlan to build display sales, cultural experience, multi-brand maintenance, adaptive rectification, and after-sales information. Retrospective and other functions of the parallel imported automobile public service platform; Second, it is necessary to establish a parallel imported automobile after-sales service network, and establish a large-scale integrated after-sales center with the enterprises with good credit and strength in the industry, and establish more through various forms such as joining and authorization. The company is parallel importing auto repair outlets; the third is to establish a direct storage center for parts storage and logistics, build a direct sales trade platform for parts and components in the Pilot Free Trade Zone, and gradually renovate and expand the allocated warehouses to form imported cars with certain scale and influence. Parts supply chain service base.
Analysts said that the above layout of Waigaoqiao will help to compensate for the shortcomings of the after-sales service of parallel imported vehicles. At the same time, Waigaoqiao increased its capital to establish a direct sales center for parts storage and logistics, and set up a direct sales platform for parts and components in the Pilot Free Trade Zone. It will also force the price reduction of imported car parts.
Waigaoqiao said that the implementation of this transaction and the innovation of parallel import vehicle pilots are an important pioneering test in the Pilot Free Trade Zone, which is of great significance to promoting the international practice of importing automobile trade in China; the company will further consolidate the import trade. The integration ability of professional services is sustainable in the field of trade-related business service platforms, and relying on the advantages of the import and export trade base of the Pilot Free Trade Zone to become more sophisticated, stronger and bigger in the professional service trade platform.
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