Under the pressure of consumers to purchase cars and auto companies to face the "double points" policy, imported new energy vehicles are becoming the main force in the growth of the imported car market. Recently, the "China Imported Automobile Market Development Research Report (2017-2018)" released by International Automobile shows that since the beginning of this year, the import volume of new energy vehicles has continued to grow, and it has become an important part of the domestic imported car market to rebound. It is worth mentioning that at present, foreign car companies are also gaining market share by importing new energy vehicles in a dense layout.
According to the report, in the first nine months of this year, the import volume of new energy vehicles reached 17,000, a year-on-year increase of more than 80.3%, and the proportion of new energy vehicles in total imports also increased to 1.9%. The data shows that the import volume of new energy vehicles last year was 161,000. This means that the import of new energy vehicles in the first nine months of this year has exceeded that of last year.
At the same time, among the 17,000 imported new energy vehicles, Tesla's imports reached 13,700, a year-on-year increase of 144.3%, driving the growth of pure electric imported cars to a large scale, and the share increased to 86.7%. Tesla has launched Model?S and Model?X models in China, and is highly sought after by consumers for its high cruising range and high-tech configuration. At the same time, in the context of the increasing domestic purchase of cities, the purchase of Tesla models can obtain new energy vehicle licenses, and it has become one of the reasons for high-end consumers of new energy vehicles to take the model.
In fact, in addition to the main attack on Tesla in the field of pure electric vehicles, Volkswagen, BMW and other traditional car companies, under the pressure of domestic car companies "double points" policy, through the import method to ease policy pressure. Previously, the Ministry of Industry and Information Technology announced the "Parallel Management Measures for the Average Fuel Consumption of Passenger Vehicle Enterprises and New Energy Vehicle Points" (the "double points" policy), which will be officially implemented on April 1 next year. It stipulates that the annual production capacity of traditional energy passenger vehicles or the import volume of more than 30,000 vehicles sets the requirements for the proportion of new energy vehicles. The proportion of new energy vehicles in 2019 and 2020 is 10% and 12% respectively. . Vehicle companies that do not meet the requirements of this regulation will be fined and even canceled production qualifications. In this regard, Volkswagen has planned to cooperate with Jianghuai Automobile to produce new energy vehicles, and other car companies have also put the localization of new energy vehicles on the agenda. According to industry insiders, under the pressure of “double points†policy, it is inevitable for foreign car companies to upgrade the localization process of new energy vehicles, but localization requires a long period of time. Therefore, new energy models are deployed in the domestic market through import methods. One of the ways of policy pressure.
It is understood that the Volkswagen Group plans to launch 15 new energy vehicles to the Chinese market in the next 3-4 years. At present, Volkswagen's imported new energy vehicles sold in China are only golf GTE and electric?up! Two models, the future e-Golf pure electric car, plug-in hybrid wagon GTE and the new Touareg plug-in hybrid 3 models will also be available. In addition, at this year's Guangzhou Auto Show, BMW launched the new BMW 5 Series plug-in hybrid model, which will be officially launched in China in the first quarter of next year.
The industry believes that China has become the world's largest market for new energy vehicles, and in the face of upcoming policy pressures, foreign automakers will continue to increase the import of new energy vehicles.
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