National Quality Appraisal Drives Manufacturing Upgrade to Improve International Competitiveness

National Quality Appraisal Drives Manufacturing Upgrade to Improve International Competitiveness

“Is there a problem with the quality of Chinese products?” Huang Guoliang, Director of the Quality Management Department of the General Administration of Quality Supervision, Inspection and Quarantine, said at the 2nd China Quality Awards media briefing held recently, “China’s export scale ranks among the top in the world, and many products are sold to Europe and the United States. It shows that the quality of Chinese products can stand the test, but it must be admitted that a considerable part of them belong to the middle and low-end products, and there is still a certain gap between product performance and foreign high-end products."

Huang Guoliang's quality refers to the “big quality” concept throughout development, design, process planning, and product use, and emphasizes the degree to which the product meets customer needs during use.

Why emphasize the concept of "big quality"? According to Liu Zhuohui, executive vice president of the China Inspection and Quarantine Association, the quality of design and the nature of its application are also part of quality. Product quality is not only related to market share, but also determines the lifespan of a company. "According to statistics, there are more than 20,000 companies with a life span of more than 150 years, and there are only 20,000 in Japan and only five in China. An important reason is the lack of cultural heritage and quality management," said Liu Zhuohui. In the age of quality, how to improve the quality level of "Made in China"? It is an internationally accepted practice to establish benchmarks and awards through awards, create a quality-seeking atmosphere, and promote advanced quality management methods and models.

At present, 88 countries and regions have set up national quality awards. Among them, the most well-known three major awards include: the United States, "The Baudolitch National Quality Award" (established in 1987, each year by the President for the award winners); "European Quality Award" (the European Commission and the European Quality Organization specifically set European quality Management Foundation, first awarded in 1992; and Japan's "Deming Award" (established in 1951, is the world's first quality award established by the country).

“The improvement of quality requires investment in capital, time, and labor costs, as well as a market environment that requires fair competition. At present, some companies in China have not achieved significant results in overall quality management. One of the main reasons is that corporate decision makers do not pay enough attention to quality.” Huang Guoliang It is said that total quality management is the responsibility of all staff members and all decision makers. Product quality reflects, from a deep level, the technological innovation and management level of the company and the moral qualities of the entrepreneur.

In June 2012, the China Quality Award was established. The AQSIQ, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology and other ministries and commissions, will form the China Quality Award Selection Committee, which will be selected once every two years. The second China Quality Award, based on summing up the experience of the first selection and recognition, further improved the selection system, formulated the "China Quality Award Management Measures," and included the quality award selection in the legalization track. The selection scope was also more moderate than that in the first term. On the basis of manufacturing and service industries, the project includes engineering construction, defense industry, weapons and equipment, first-line teams, first-line workers, etc. At the same time, it further refines the evaluation system and conducts comprehensive inspections on its quality, innovation, brand, and benefits. Achievements, benchmarking, measurement, certification, patents, and other quality and technical foundations of the applicant organization are compared and benchmarked. Individuals are focused on the contribution they make in their quality field, the image and status of their industries and companies, and the community’s Accredited status, etc. In addition, the internet big data platform was used to monitor the public opinion of the applicant organizations and individuals, and the results were more comprehensive as an important part of the evaluation.

“The China Quality Award has opened up a quality era led by benchmarks.” Deng Ji, a research fellow at the Shanghai Institute of Quality Management Science, said that each outstanding company has unique management concepts and methods, and they commend that they can help companies to extract and summarize outstanding quality management models. Promote it.