According to the research results of the National Semiconductor Lighting Engineering R&D and Industry Alliance (CSAResearch), from the relevant price index, from January to July 2013, according to the Zhongshan Guzhen Lighting Wholesale Price Index, the wholesale price of LED lamps decreased by 21.72.
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In fact, since 2012, the price of LED lamps has continued to fluctuate and fell by more than 1/3 in 18 months. According to the price trend of various brands collected by CSA from Taobao and other network terminals, the average price of LED incandescent lamps in the past 5 months The unit power cost decreased from 12.08 yuan/w to 6.93 yuan/w, a decrease of 43.
The main source of price decline is the driving force of two aspects: on the one hand, technology continues to drive LED production costs to make the price drop have a power source. At present, mainstream LED bulbs use more medium-power chips, and medium-power chips have less heat dissipation than low-power chips, and the price is lower than that of high-power chips. On the other hand, fierce competition in the market has made price wars an important means of competition for enterprises.
In addition, in order to adapt to the market demand, the company has recently shortened the life of some LED bulb products (originally 2-3 million hours, now less than 15,000 hours), and also reduced production costs.
On the one hand, the price war is conducive to the reduction of LED lights and the price difference between incandescent lamps and CFLs, and accelerate the penetration of the terminal market. The price-to-sale ratio between LED and CFL has been compressed to 1.8 times. In terms of the average price of 40w incandescent lamps, the average price of LED bulbs with the same luminous efficiency in August was 15.7 yuan, while the CFL price was about 10 yuan.
The price drop makes LED lighting products have certain market competitiveness compared with other products such as energy-saving lamps, and the market turning point may appear. On the other hand, the price war will accelerate industry consolidation and survival of the fittest, forcing companies to reduce costs, strengthen management, optimize resources, integrate supply chains, enhance their competitiveness and meet market outbreaks, but at the same time establish brands and accelerate transformation for domestic and especially SMEs. The challenge of moving to the high end of the value chain. At the same time, the industry also needs to prevent vicious price competition and sacrifice product price quality for price.
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