The LED industry continued the hot trend in the second half of last year, and the market continued to warm up. It is predicted that the output value in the first half of this year will increase exponentially compared with last year. But behind the industry's fiery, companies are mixed. The price war and channel construction and the reduction of government subsidies have made the low-margin situation difficult to change in the short term, and many enterprises are facing the dilemma of increasing income.
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The continuous decline in profit margins is also accelerating the industry's reshuffle. In an interview with reporters, the director of a research institute believes that the industry price war will continue for some time, and most companies with a turnover of less than 10 million in the next five years will have little chance of survival.
LED continues to hot market Since the first quarter of this year, the LED lighting industry has begun to shake off the situation of last year's applause, and market demand continues to heat up. Until now, leading LED lighting industry companies in China have revealed to reporters that orders are scheduled to arrive two months later. Yesterday, the vice president of the company said in an interview: The current corporate orders are still very good. Sanxiong Aurora, which shifts from traditional lighting to LED lighting, introduces: It is estimated that the company's LED sales have increased by more than 30 in the second half of the year.
The recovery of downstream demand has also boosted the capacity utilization of middle and upper reaches. Although the industry has not yet emerged from the overcapacity situation, the vice president of the upstream chip company Tongfang shares believes that the price war will start from 2012 and will be basically stable this year. Chip companies will not raise prices, but there will not be too much room for price cuts. It is about to enter an era of product performance competition.
In the case of the industry's recovery, the output value of the LED lighting industry has further improved. According to a report released by a research institute, the overall output value of the LED industry will increase by about 20 in the fourth quarter of last year, while the annual output value of LED indoor lighting will increase by 110% year-on-year. It is expected that the growth rate of output value will remain at around 60 next year.
Lower profit margins accelerate the reshuffle Although the LED lighting market is developing rapidly, the entire industry is in a situation of increasing revenues without increasing profits. The performance of several major LED listed companies in China is particularly obvious. The company's third quarterly report shows that the company's third-quarter revenue growth was close to 50, but the net profit was 33 million, a year-on-year decrease of 29. 29. Dehao Runda's third quarter revenue growth of 27, three The quarter was still losing money. The net profit in the first three quarters fell more than 56% last year. The common reason for the decline in net profit of the two major companies is the sharp reduction in government subsidies and the high expenditure on channel construction.
At the same time, there is still a fierce price war that affects the profits of the entire industry. According to a report by a research institute, the price of LED indoor lighting products has dropped by more than 20 per year in the three years from 2010 to 2013; some products have reached a price drop of more than 30 in the first half of this year. Sanxiong Aurora insiders believe that because LED lighting technology and product form are still changing, so the price changes are also very fast. Some new products become old products in less than three months, and companies have to cut prices in order to handle inventory.
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