China's harvesting machinery market entered a period of rational growth in the first half of the year after experiencing last year's rampant growth. The domestic market experienced modest growth. The growth rate remained buoyant. The monthly trend in the first six months was characterized by low and high prices. The export market continued its development trend last year and continued to grow at a double-digit rate.
The domestic market: the trend of a slight increase in the total volume of low-end, high-yield machinery harvested slightly. According to statistics, in the first 6 months, 80 major harvesting machinery manufacturers in China have cumulatively produced and sold 295,000 units of various types of harvesting machinery, an increase of 2.83% year-on-year. Among them, the combine harvester rose moderately. According to market surveys, in the first half of the year, China sold 62,200 sets of various types of combine harvesters, an increase of 2.23% year-on-year.
The market trend is low and high. From the analysis of monthly demand trends, the overall market of harvesting machinery was ups and downs. After a slight increase of 7.71% in January, there was a sharp decline of -16.4% in February and a slight rebound in the increase of 1.26% in March. There has been a fall of -17.21%. In May and June, out of the volatility of the market, they rose by 8.37% and 24.69% respectively. The combined harvester market took the bears from January to May, with monthly declines of -0.31%, -17.36%, -17.25%, -40.88%, and -21.79% respectively. They went out of the downtrend channel in June and started for the first time with an increase of 7.62%. increase. This feature can also be seen in the main categories of combine harvesters wheat and rice harvesters. The demand for wheat and rice harvesters in the second quarter accounted for 77.85% and 91.86% of the total demand in the first half of the year.
The development of demand for harvesting machinery was uneven, the growth of corn and economic crop harvesters, and the decline of wheat harvesters and rice harvesters. In the first half of the year, cumulative sales of grain combine harvesters reached 34,400 units, a year-on-year decrease of 3.73%. Among them, wheat and rice harvesters have experienced large landslides, wheat machines have fallen by 50% year-on-year, and rice machines have fallen by more than 30%. Contrast this with the rapid growth of corn combine harvesters. In the first half of the year, cumulative sales of corn harvesting machinery totaled 27,800 units, a year-on-year increase of 14.17%, and the economic crop harvesters showed a slight increase.
Demand area development and transfer. From the analysis of regional demand in the first half of the year, the demand in the Central Plains region has dropped significantly and competition has intensified. Among them, price competition has become the most effective means of competition, and the market for demand in the traditional main markets, such as Shandong, Hebei, Henan, and Anhui, has declined. Due to the lagging implementation of subsidies this year, the overall market did not start until the end of the second quarter. Regional markets such as Shaanxi and Heilongjiang started earlier and the proportion of sales increased.
Export market: The growth rate of the combine harvester has risen sharply, and the regional demand for hot and cold has been uneven. In the first half of this year, the export market of China's combine harvesters continued to maintain the momentum of rapid growth last year. The growth rate has risen sharply. Customs statistics show that in the first six months, China's combined harvesters exported a total of 5,313 units and achieved export trade of 77,126,800 U.S. dollars, a year-on-year increase of 34.07% and 41.18%, respectively. China's combine harvester exports show the following characteristics:
First, export growth has increased significantly. From the monthly trend analysis of export volume, with the exception of the -14.44% decline in March, all other months maintained a strong growth trend. The increase in May was as high as 171.76%, creating the largest year-on-year increase in monthly exports of combined harvesters; The trend analysis showed that in March, the figure was down by 34.41% year-on-year, and the other months saw a rapid increase from two to three digits, with an increase of 338.21% in May.
Second, the degree of export concentration has further increased. Among them, Asia is the major export region of China's combine harvesters. In the first half of the year, the export volume and amount accounted for 95.75% and 94.21% of the total exports, respectively, an increase of 13.54% and 26,73% respectively. The proportion of Europe showed a slight increase year-on-year. The declines in Africa and South America have occurred, with the number and amount of exports to Africa falling by -9.76% and -25.9% year-on-year respectively.
Third, the four major export regions in Asia, Africa, Europe, and South America have increased or decreased uneven heating and cooling. Among them, the number and amount of exports from Asia have increased by 56.16% and 97.8% year-on-year, respectively; Europe has 58.82% and 377.32% respectively. The year-on-year growth rates for Europe and South America have shown different declines. Among them, the volume and amount of exports from Africa have fallen by 84.05% and 90.59%, respectively.
Market Demand: Rising Demand Has Declined Positive Factors Supporting the Market The overall trend of the domestic market for harvesting machinery in China in the first half of the year has changed dramatically from last year's soaring trend. There has been a slight modest increase, and even some varieties have declined. There are many reasons, among which are the following reasons: Worthy of attention.
First, the harvester entered a period of rational growth. This is dictated by the laws of the market, and it is also the result of a rational growth phase after the demand was released early last year.
As we all know, last year's harvesting machinery market entered the peak of demand, this year the market sang empty, returning to rational growth, with its profound internal reasons, in line with the basic development of the harvesting machine market. This point, we can look for the answer from the development track of our country's combine harvester since 2000. In 2000, China's combine harvesters sold 31,500 units, an increase of up to 215%, and afterwards a -26.67% decline in 2001; a strong rebound in 2002, an increase of up to 96.1%, and a -10.38% decline in 2003 with a volatility cycle of one year. After 2004, under the stimulation of agricultural machinery subsidies that have been increasing year after year, there has been a significant increase of 23.15%, 48%, and 85.81% respectively for three consecutive years. However, in 2007, although there was an increase in the subsidies for agricultural machinery, the market still experienced a sharp increase. Landslides, which fell more than 50% in the year, were -57.82%. From 2008 to 2009, the market experienced recovering growth. In particular, last year, the sales of harvesting machinery not only reached the peak, but also the growth rate of the combine harvester reached 27.69%. From this, we can see that during the subsidy period of 2004-2009, China's combine harvesters have a volatility cycle of 2 to 3 years. This year, it seems to have fallen after two consecutive years of growth. Based on this analysis, we judge that the market decline in the first half of the year was a self-regulation of market demand after 2008 and 2009, which was a result of the lack of rigid market demand.
Second, the number of holdings has increased substantially, and marginal revenue has decreased. In recent years, with the continuous increase in the amount of subsidies for agricultural machinery, the number of joint harvesters in our country has increased substantially, and the competition for cross-regional operations as a consumer-invested combine has intensified, and the radius of operations has narrowed year by year, especially last year, investing in consumers of harvesting machinery. The decline in income has caused consumer investment enthusiasm to be frustrated and has had a profound impact on the harvester market in the first half of this year.
Third, subsidies are lagging behind. This year, the subsidy operation time in each region of our country lags behind that of last year for more than one month. Many regions did not start operating until the end of April this year. Although individual regions were operating in advance and pulled the market in January, the market began to fluctuate from February to April and did not begin rapid growth until May. The development momentum of the harvester market in China is greatly driven by the demand arising from the renewal. With the strengthening of the dependency of the harvester market on subsidies, many renewal users have a strong atmosphere of holding money when the subsidies are not started.
Fourth, waiting for consumption caused by falling prices. Subsidy lags behind the market and the market weakness leads to the promotion of production companies. Many companies use direct price cuts and promotions to reduce prices, drive market demand, and reduce inventory pressure. And consumers often have the mentality of buying up and down. The more price reductions cause consumers to wait for consumer psychology, especially for some consumers who have used the old machines, and the waiting time is even more intense. This situation in turn deepens the market's weakness.
Fifth, the main reasons for the dramatic increase in the export market are as follows: First, China's combine harvesters have a good price/performance ratio, especially for some under-developed economies in Asia, and they have greater competitive advantages; second, this year's worldwide financial crisis. The impact has gradually diminished, especially in Asia, which is the main export area of ​​the combine harvester. Many countries have begun to emerge from the crisis and the market demand has seen recovering growth. Third, China's harvesting machinery exports are in a rising period, and the original export base is low. It is also an important reason for the recent year-on-year increase in exports.
In the second half of the year, the market may enter a high position and the various categories will have different performance. In the second half of the year, the harvesting machine market in China is facing many favorable factors, especially the “Opinions of the State Council on Promoting Sound and Rapid Development of Agricultural Mechanization and Agricultural Machinery Industry†(abbreviation The issuance of the "Opinions" will have a profound impact on the accelerated development of the harvester market in the second half of the year and still a considerable time later.
From the analysis of the overall market demand, the harvesting machine market in China will enter a high consolidation period in the second half of the year and will maintain a slight decline from the growth analysis. However, from the analysis of various varieties, there are different.
First of all, the wheat harvester will decline. After the wheat harvest in most areas of China is over, the decline in market demand has become inevitable.
Second, the rice harvester will grow steadily and slightly. Especially in the double-season rice and three-season rice regions in the south, there will be a healthy increase under the subsidy.
Secondly, the corn harvester will continue to maintain a strong growth rate. It is expected that the double-digit growth rate will continue to grow rapidly in the second half of the year, especially in the region where subsidies energy has not been released in the first half of the year, with the second batch of subsidy funds in place in the second half of the year. With the launch, the market demand for corn harvesters will increase rapidly.
Finally, there will be a slight increase in economic crop harvesters. Due to the complexity of machinery, some of our products are in the period of market introduction, and many regions have low awareness of mechanical harvesting and development has been slow. The Opinions specifically proposed to increase the support for the development of the economic crop harvester industry. This will play an important role in the development of the economic crop harvesters in the second half of the year and later.
In short, under the combined effect of various favorable factors, the harvester market in China in the second half of the year is still worth looking forward to.
The domestic market: the trend of a slight increase in the total volume of low-end, high-yield machinery harvested slightly. According to statistics, in the first 6 months, 80 major harvesting machinery manufacturers in China have cumulatively produced and sold 295,000 units of various types of harvesting machinery, an increase of 2.83% year-on-year. Among them, the combine harvester rose moderately. According to market surveys, in the first half of the year, China sold 62,200 sets of various types of combine harvesters, an increase of 2.23% year-on-year.
The market trend is low and high. From the analysis of monthly demand trends, the overall market of harvesting machinery was ups and downs. After a slight increase of 7.71% in January, there was a sharp decline of -16.4% in February and a slight rebound in the increase of 1.26% in March. There has been a fall of -17.21%. In May and June, out of the volatility of the market, they rose by 8.37% and 24.69% respectively. The combined harvester market took the bears from January to May, with monthly declines of -0.31%, -17.36%, -17.25%, -40.88%, and -21.79% respectively. They went out of the downtrend channel in June and started for the first time with an increase of 7.62%. increase. This feature can also be seen in the main categories of combine harvesters wheat and rice harvesters. The demand for wheat and rice harvesters in the second quarter accounted for 77.85% and 91.86% of the total demand in the first half of the year.
The development of demand for harvesting machinery was uneven, the growth of corn and economic crop harvesters, and the decline of wheat harvesters and rice harvesters. In the first half of the year, cumulative sales of grain combine harvesters reached 34,400 units, a year-on-year decrease of 3.73%. Among them, wheat and rice harvesters have experienced large landslides, wheat machines have fallen by 50% year-on-year, and rice machines have fallen by more than 30%. Contrast this with the rapid growth of corn combine harvesters. In the first half of the year, cumulative sales of corn harvesting machinery totaled 27,800 units, a year-on-year increase of 14.17%, and the economic crop harvesters showed a slight increase.
Demand area development and transfer. From the analysis of regional demand in the first half of the year, the demand in the Central Plains region has dropped significantly and competition has intensified. Among them, price competition has become the most effective means of competition, and the market for demand in the traditional main markets, such as Shandong, Hebei, Henan, and Anhui, has declined. Due to the lagging implementation of subsidies this year, the overall market did not start until the end of the second quarter. Regional markets such as Shaanxi and Heilongjiang started earlier and the proportion of sales increased.
Export market: The growth rate of the combine harvester has risen sharply, and the regional demand for hot and cold has been uneven. In the first half of this year, the export market of China's combine harvesters continued to maintain the momentum of rapid growth last year. The growth rate has risen sharply. Customs statistics show that in the first six months, China's combined harvesters exported a total of 5,313 units and achieved export trade of 77,126,800 U.S. dollars, a year-on-year increase of 34.07% and 41.18%, respectively. China's combine harvester exports show the following characteristics:
First, export growth has increased significantly. From the monthly trend analysis of export volume, with the exception of the -14.44% decline in March, all other months maintained a strong growth trend. The increase in May was as high as 171.76%, creating the largest year-on-year increase in monthly exports of combined harvesters; The trend analysis showed that in March, the figure was down by 34.41% year-on-year, and the other months saw a rapid increase from two to three digits, with an increase of 338.21% in May.
Second, the degree of export concentration has further increased. Among them, Asia is the major export region of China's combine harvesters. In the first half of the year, the export volume and amount accounted for 95.75% and 94.21% of the total exports, respectively, an increase of 13.54% and 26,73% respectively. The proportion of Europe showed a slight increase year-on-year. The declines in Africa and South America have occurred, with the number and amount of exports to Africa falling by -9.76% and -25.9% year-on-year respectively.
Third, the four major export regions in Asia, Africa, Europe, and South America have increased or decreased uneven heating and cooling. Among them, the number and amount of exports from Asia have increased by 56.16% and 97.8% year-on-year, respectively; Europe has 58.82% and 377.32% respectively. The year-on-year growth rates for Europe and South America have shown different declines. Among them, the volume and amount of exports from Africa have fallen by 84.05% and 90.59%, respectively.
Market Demand: Rising Demand Has Declined Positive Factors Supporting the Market The overall trend of the domestic market for harvesting machinery in China in the first half of the year has changed dramatically from last year's soaring trend. There has been a slight modest increase, and even some varieties have declined. There are many reasons, among which are the following reasons: Worthy of attention.
First, the harvester entered a period of rational growth. This is dictated by the laws of the market, and it is also the result of a rational growth phase after the demand was released early last year.
As we all know, last year's harvesting machinery market entered the peak of demand, this year the market sang empty, returning to rational growth, with its profound internal reasons, in line with the basic development of the harvesting machine market. This point, we can look for the answer from the development track of our country's combine harvester since 2000. In 2000, China's combine harvesters sold 31,500 units, an increase of up to 215%, and afterwards a -26.67% decline in 2001; a strong rebound in 2002, an increase of up to 96.1%, and a -10.38% decline in 2003 with a volatility cycle of one year. After 2004, under the stimulation of agricultural machinery subsidies that have been increasing year after year, there has been a significant increase of 23.15%, 48%, and 85.81% respectively for three consecutive years. However, in 2007, although there was an increase in the subsidies for agricultural machinery, the market still experienced a sharp increase. Landslides, which fell more than 50% in the year, were -57.82%. From 2008 to 2009, the market experienced recovering growth. In particular, last year, the sales of harvesting machinery not only reached the peak, but also the growth rate of the combine harvester reached 27.69%. From this, we can see that during the subsidy period of 2004-2009, China's combine harvesters have a volatility cycle of 2 to 3 years. This year, it seems to have fallen after two consecutive years of growth. Based on this analysis, we judge that the market decline in the first half of the year was a self-regulation of market demand after 2008 and 2009, which was a result of the lack of rigid market demand.
Second, the number of holdings has increased substantially, and marginal revenue has decreased. In recent years, with the continuous increase in the amount of subsidies for agricultural machinery, the number of joint harvesters in our country has increased substantially, and the competition for cross-regional operations as a consumer-invested combine has intensified, and the radius of operations has narrowed year by year, especially last year, investing in consumers of harvesting machinery. The decline in income has caused consumer investment enthusiasm to be frustrated and has had a profound impact on the harvester market in the first half of this year.
Third, subsidies are lagging behind. This year, the subsidy operation time in each region of our country lags behind that of last year for more than one month. Many regions did not start operating until the end of April this year. Although individual regions were operating in advance and pulled the market in January, the market began to fluctuate from February to April and did not begin rapid growth until May. The development momentum of the harvester market in China is greatly driven by the demand arising from the renewal. With the strengthening of the dependency of the harvester market on subsidies, many renewal users have a strong atmosphere of holding money when the subsidies are not started.
Fourth, waiting for consumption caused by falling prices. Subsidy lags behind the market and the market weakness leads to the promotion of production companies. Many companies use direct price cuts and promotions to reduce prices, drive market demand, and reduce inventory pressure. And consumers often have the mentality of buying up and down. The more price reductions cause consumers to wait for consumer psychology, especially for some consumers who have used the old machines, and the waiting time is even more intense. This situation in turn deepens the market's weakness.
Fifth, the main reasons for the dramatic increase in the export market are as follows: First, China's combine harvesters have a good price/performance ratio, especially for some under-developed economies in Asia, and they have greater competitive advantages; second, this year's worldwide financial crisis. The impact has gradually diminished, especially in Asia, which is the main export area of ​​the combine harvester. Many countries have begun to emerge from the crisis and the market demand has seen recovering growth. Third, China's harvesting machinery exports are in a rising period, and the original export base is low. It is also an important reason for the recent year-on-year increase in exports.
In the second half of the year, the market may enter a high position and the various categories will have different performance. In the second half of the year, the harvesting machine market in China is facing many favorable factors, especially the “Opinions of the State Council on Promoting Sound and Rapid Development of Agricultural Mechanization and Agricultural Machinery Industry†(abbreviation The issuance of the "Opinions" will have a profound impact on the accelerated development of the harvester market in the second half of the year and still a considerable time later.
From the analysis of the overall market demand, the harvesting machine market in China will enter a high consolidation period in the second half of the year and will maintain a slight decline from the growth analysis. However, from the analysis of various varieties, there are different.
First of all, the wheat harvester will decline. After the wheat harvest in most areas of China is over, the decline in market demand has become inevitable.
Second, the rice harvester will grow steadily and slightly. Especially in the double-season rice and three-season rice regions in the south, there will be a healthy increase under the subsidy.
Secondly, the corn harvester will continue to maintain a strong growth rate. It is expected that the double-digit growth rate will continue to grow rapidly in the second half of the year, especially in the region where subsidies energy has not been released in the first half of the year, with the second batch of subsidy funds in place in the second half of the year. With the launch, the market demand for corn harvesters will increase rapidly.
Finally, there will be a slight increase in economic crop harvesters. Due to the complexity of machinery, some of our products are in the period of market introduction, and many regions have low awareness of mechanical harvesting and development has been slow. The Opinions specifically proposed to increase the support for the development of the economic crop harvester industry. This will play an important role in the development of the economic crop harvesters in the second half of the year and later.
In short, under the combined effect of various favorable factors, the harvester market in China in the second half of the year is still worth looking forward to.
Foshan Laijian Fitness Equipment Co., Ltd. , https://www.gymljfitness.com