Group's own brand sales growth exceeds traditional independent brands

Among the Group's own brands, Dongfeng’s sales growth is fastest

The automobile groups such as FAW, Dongfeng, SAIC, Chang'an, BAIC, and GAC, which have joint ventures with mass production vehicles, have in recent years increased the development of independent brands for passenger cars. Although compared with traditional independent brand car companies that are independent of these large groups (this article refers to: Chery, BYD, Geely, Great Wall, JAC, Brilliance, Zhongtai, Haima, Huatai, Lifan, Southeast, Jiangling, Huanghai, ZTE), Its overall sales volume is still relatively low, but its sales growth rate is faster and its share has increased significantly.

The weight of the group’s own brand in its own brand increases

According to the sales volume of the narrow-ride passenger vehicles of the Association, the total sales volume of self-owned brands owned or controlled by the above-mentioned six major groups from January to September 2010 has reached 680,600, accounting for 25.7% of the total sales of self-owned brands in China, compared to last year. 25.4% from January to September increased slightly.

Figure 1: Comparison of sales volume of self-owned brands and traditional self-owned brands (independent brands owned or controlled by non-groups)

Source: Gasgoo.com, CPCA

In September, the signs of improvement were even more pronounced. In September last year, the total sales of these group's own brands accounted for only 25.0% of the total sales of self-owned brands. In September this year, it accounted for 27.1%.

Group's own brand sales growth exceeds traditional independent brands

From January to September, the Group’s own brand sales increased by 50.1%, which was higher than the growth rate of traditional self-owned brands (47.3%). In September, the sales growth of traditional self-owned brands was only 18.6%, while the group’s own brands increased by 32.4%. It is higher than the industry average (22.7%) and domestic foreign brands (22.88%).

FAW Group has the highest sales and the fastest growth of Dongfeng

In terms of sub-groups, FAW Group was the top-selling auto brand auto company with subordinate or controlling subsidiaries, followed by Changan Group, SAIC Group and Dongfeng Group. The sales of Guangzhou Automobile's holding companies (Changfeng and Gonow) and Beijing Automotive Group (which refers to Beiqi Futian's passenger cars and Beijing automobile manufacturing plants) are relatively low.

The fastest growing sales volume is Dongfeng Group, followed by SAIC Motor. The Dongfeng Group's own-brand car companies (including Dongfeng Passenger Vehicle, Dongfeng Liuzhou, and Dongfeng Brand Passenger Vehicles produced by Zhengzhou Daily) recorded an increase of 78.7% year-on-year in September, and sales from January to September increased by 140.3% year-on-year.

SAIC's own-brand (Roewe and MG) sales in September increased by 51.2% year-on-year to 14,000 units, and sales in January-September increased by 83.4% to 120,000 units.

However, September sales of the two companies of GAC Holdings and Beijing Auto Group’s autonomous passenger vehicles fell by 2.7% and 22.1% respectively.