Recently, Foton Motor's high-end medium-lightweight brand, Omar, brought four new products to the market in Guangdong. It is reported that the four new products of Omar can be equipped with Cummins engines, which not only meet the national standards but also can be upgraded to European V and Euro VI emission standards. In addition, Foton Motor delivered 100 new vehicles for State IV to large-scale logistics companies. Foton Motors stated that the four models of the Omar country will accelerate its "demand-style strategic breakthrough" in Guangdong cities.
It is understood that most of the cities in Guangdong Province have officially implemented the National IV emission standards since July, and Zhongshan and other cities have been added in October, and the scope of implementation of the National IV emissions has been further increased. This time, Foton’s new four-wheel-drive car, which is powered by Cummins, not only took the lead in meeting the National IV standard, but also upgraded to Euro V and Euro VI emission standards. At the same time, the car has five core technologies: condensed turbocharger, fuel and combustion optimization, intelligent electronic control, emission treatment, and filtration system. At the same time, modular technology and parent cylinder hole manufacturing technology are adopted to achieve efficient delivery of all-weather, high-load, and low-faults. It makes full use of ergonomic principles to significantly increase NVH levels. The unique rear sprocket quiet design can meet the high environmental requirements of Euro III-Europe V.
Gu Dehua, the business director of Foton Motors' Omarco and the head of Ouma's business division, said that Guangdong is not only the strategic market of Foton Omar, but also the strategic market of Foton Motor. Guangdong's economic development with the development of the animal flow industry, the most demanding "efficient" Guangdong users need "high-efficiency" products to support. On the other hand, on the basis of the energy-saving and emission-reduction aspects of Omar's four products, Omar can fully meet the needs of the Guangdong market. The listing of the new products of the four countries will be further developed by Foton Motors and Foton Omar. The economically developed regional markets such as the triangle are of great significance, and they are an important step in improving the country's overall layout.
It is understood that this time Foton-Europe launched the fourth national product in the Guangdong market. At the same time, it has obtained hundreds of purchases from major logistics customers and accelerated its demand-based strategic breakthrough. It is reported that "demand-based strategic breakthroughs" include the needs of users, markets, policies, distributors, service providers, suppliers and other full value chains. The implementation of this strategy has enabled Omar's business to achieve rapid development. Futian Ouma expects domestic sales in 2015 will reach 30,000 units; by 2016, Foton Omar will reach sales of 64,000 vehicles, including 48,000 domestic sales, accounting for 75%; by 2020, domestic sales will be expected. Breaking through 100,000 units; the jump in brand value will further consolidate the market position of Foton-Ou Mako, the “China's No. 1 brand in China’s light truck industryâ€.
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