On March 15th, FAW released the fifth-generation product platform for the closing ceremony of the national launching ceremony of Liberation Denway in Nanjing.
In front of the Nanjing International Exhibition Center Plaza, Liberation of the fifth generation of the entire series of products to liberate Aowei, Converse, Dawei, Denway neatly lined up to accept the on-site inspection of truck users. Xu Xianping, general manager of the liberation company, said: "Liberation of Denway's presence marks the successful completion of the liberation of the fifth-generation product line and the completion of product structure adjustment."
Dong Chunbo, deputy general manager of FAW Group, told reporters that the liberation of the fifth-generation series of products is based on the different needs of the transport industry, tailored to the specific market segments and customized products.
The liberation of Denway launched on the market is aimed at the development trend of domestic logistics. It is an efficient and profitable product with only light trucks invested in the intercity traffic flow. It creates a greater value space for users and reflects the liberation of independent brand building. Highlight achievements.
Just like the “user first†core concept put forward by Yan Yanfeng, general manager of FAW Group, liberates the birth path of the full range of the fifth generation of products, and the role of user value in the innovation and development of the liberation brand is increasingly deepened, enriching the liberation and seeking independent development. strong determination. In the face of numerous competitors, the liberation constantly transforms the experience and advantages in the independent research and development field into the core competitiveness of the company.
Faced with the prospect of picking up the truck market in 2006, as the leader in the truck industry, liberation will not be unprepared. In the liberation of the 2006 product platform, the standardization and generalization of components of the assembly were realized to the maximum extent. Liberalization Through the full implementation of the leaner and more refined production methods, the manufacturing cost of enterprises has been continuously reduced, and the advantages of the products in terms of cost performance have become more prominent. This has greatly enhanced the competitiveness of liberation products in the market.
Catering to the development trend of truck specialization, based on the strong product advantages in 2006, the liberation will increase the pace of development in the field of special vehicles. In terms of market information, application announcements, product promotion, and marketing, Liberation will build a platform for sharing resources with dedicated vehicle manufacturers within the network and form a joint force for development in terms of products, services, and marketing. At the same time, the liberation will make full use of the flexible advantages of the special vehicle manufacturers in marketing, effectively open up the market, so as to achieve the goal of increasing market share. (Reporter Fan Yuan) v
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