This echoes the sales situation of the entire vehicle. Since the beginning of this year, domestic sales of auto parts have gradually increased. As of July 22, among the 23 domestic auto parts listed companies of the Shenwan Industry Classification Group, 17 listed companies’ stock price rose by double compared with the beginning of the year, accounting for more than 80% of the listed auto parts companies.
Great Wall Securities analyst Lu Lei believes that the auto parts company's second-quarter earnings rebound is in line with the rhythm of the auto market's sales. He believes: “In the first half of 2009, passenger car industry sales grew by 25.6% year-on-year, and the sedan industry grew by 22%. From April onwards, sales of mid- to high-end passenger cars recovered significantly, as domestic-listed parts and components companies are mainly middle- and high-end. Passenger car support, therefore, starting from April, the gradual recovery of mid- to high-grade passenger cars will significantly increase the orders of parts and components suppliers, thereby increasing their revenue and profits."
The international environment has caused foreign-funded parts to urgently explore the Chinese market
Dr. Chen Yilong, former chief scientist and director of technology development and collaboration of General Motors China, explained the current status of the US automobile market. “The difficulties encountered by the US automobile market mainly stem from the high purchase cost, resulting in the three major automotive groups. Of course, there are many other reasons,†Dr. Chen told HC reporters. “The recession in the US market is self-evident. The entire vehicle has been reduced by 44% from the previous 16 million to 17 million. At the worst, there were only about 9 million vehicles.†As the market shrinks, sales are greatly reduced, leading to sharp declines in vehicle production in the United States and globally. US component manufacturers are hoping to obtain government support through OESA and other channels.
China’s auto market is one of the world’s best-selling automakers, which will inevitably accelerate the global auto industry’s production capacity, including huge parts manufacturing capacity, to China.
New GM - On July 11, New GM withdrew all regional headquarters, and established an international operations department in Shanghai, with full responsibility for all operations outside North America. This means that the new GM will put China's strategic position on a higher level. "Shanghai GM has about 60%-70% of parts purchased in China, and the rest are purchased globally. Although some U.S. suppliers will be suspended due to GM's bankruptcy protection, SGM reserves the right to directly source spare parts from global suppliers. We have already done a complete supply chain plan before,†said Ding Lei. “Shanghai GM will ensure the supply of spare parts for production and after-sales services by finding new alternative suppliers or accelerating localization, and some accessories There are nearly 10 years of inventory."
Denso Yamada, general manager of Denso China Investment Co., Ltd., said in an interview with HC reporter that Denso is actively increasing its market share in the Chinese market. It is expected that Denso will expand its sales through its channels in the Chinese market, and its share will increase from 5% to 20%. At the same time, Denso is also building an after-sales service network system, and its service stations will be more than 200 from the current More than 600 companies were raised in 2010.
In an environment characterized by a weak international market and a well-characterized Chinese market, multinational parts and components companies have increasingly invested in the Chinese market. The competition between local and multinational parts companies is increasingly fierce.
Insufficient own development, the local auto parts industry is severely squeezed by automakers
Referring to the local parts and components traders, Chen Guangzu, a member of the China Automobile Industry Advisory Committee, once summed up three cruxes for China's auto parts companies: weak R&D capability; small scale, serious disorderly competition, and low overall industry efficiency; There is no long-term collaboration with the automaker.
Chen Guangzu mentioned that China's spare parts industry has three stages of development. The first batch of parts and components companies was built on Dongfeng, FAW, and Nanjing Auto. By the end of the 1990s, many of the original state-owned parts and components companies had collapsed. The second stage is the supporting system constructed by the first few joint venture automobile companies. At that time, few foreign auto parts manufacturers built factories in China, and domestic parts and components companies mainly purchased molds and equipment from abroad for production. In 2002 and 2003, China’s autos experienced an explosive development. Coupled with China’s accession to the World Trade Organization, China’s auto parts industry entered the third phase. At this time, foreign automakers and parts factories implemented an overall promotion strategy. . The most typical are Japanese and Korean companies. At this stage, it enters China's foreign automobile companies, and 70% to 80% of the parts it purchases are produced by its own domestic suppliers. These supporting companies built factories in China and entered into joint ventures in the early stages. They are now basically wholly owned. “It is very difficult for domestic parts and components suppliers to enter into their supporting systems.†President Chen Feng of Chenan told HC reporters.
Overall, the overall level of technology and management of China's parts and components companies is increasing. However, compared to China's huge market, the role of local parts and components suppliers is still far from enough. Its own strength and external competition make the survival of Chinese local component suppliers face challenges. Experts suggest that parts and components companies should pay more attention to product quality under complex economic and social conditions, attach importance to the research and development of new technologies, strengthen technological innovation, and continuously enhance their core competitiveness. Reducing costs and improving resource utilization are the directions that companies should focus on.
With the progress of the times, the quality of life continues to improve. Consumers have gradually changed their focus from focusing on the product itself to focusing on the packaging of the product. The material pursuit that once only focused on product quality has gradually changed to the spiritual pursuit of emotional needs. The function of metal can packaging has also begun to develop from the physical function to the psychological function. The interest of metal can packaging plays a very important role in how to attract consumers and meet their emotional needs under the pressure of commodity competition, so as to cause the purchase desire of products.
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