As early as the news that energy conservation and emission reduction standards will increase, sensitive car dealers have sniffed business opportunities and launched price promotion campaigns in an effort to maximize sales in September. Right now, with the imminent implementation of the New Deal on October 1, the auto market battle is even more intense.
While shouting the slogan of “3000 yuan energy saving subsidies entering the countdownâ€, it continued to increase its own preferential efforts. The major brand dealers in the capital were doing their best to promote sales. They took the last train of the policy and grabbed a good sales figure before the implementation of the New Deal.
Dealers and policies with the "repair" effect was clearly visited in the auto market, a dealer of Dongfeng Yueda Kia told reporters that many models of Dongfeng Yueda Kia are within the scope of energy-saving subsidies, and enjoy the state's 3,000 yuan subsidy. And after October 1, this advantage will no longer be. In order to catch as many customer resources as possible before the implementation of the New Deal, the store has already made concessions plus concessions for delivery cards. "In addition to delivery cards, Cerato's offer is already close to 20,000 yuan." The store's official told reporters that the effect of bleeding this promotion is very obvious, is expected in September than in August, the store sales increase at least 20%.
Similarly, the Chery Integrity 4S shop reporter learned that since the beginning of September, the store has increased the promotion of energy saving subsidy standards, and increased the discount rate of some models. According to the person in charge of the store, combined with vigorous promotion and promotion, sales in stores increased by at least 40% in September, which greatly exceeds the expectations of the previous distributors.
Looking back at Shanghai GM, which enjoyed the largest number of energy-saving subsidies, it also launched the final offensive before the subsidy standard was raised. A marketing manager at a Shanghai GM 4S store told the reporter that from the current point of view, the cancellation of energy-saving subsidies has greatly stimulated consumers’ desire to purchase, and in particular led to sales of models under 1.6L. The store is expected to break sales in September. 500 vehicles set a new record for the store's sales this year after being affected by the policy.
The statistical data of the Asian Games Village Automotive Trading Market (hereinafter referred to as "Asia City") shows that as of last week, the transaction volume in the Asian City in September increased by 18% from the previous month, of which more than 70% of the customers purchased models with displacements of under 1.6L. .
Yan Jinghui, deputy general manager of the Asian city, said that due to the improvement of energy-saving and emission-reduction standards, most distributors made preparations ahead of schedule, improved promotion efforts, and conducted relevant guidance for consumers, resulting in good sales performance. Although there are few days left, Yan Jinghui predicts that the auto market will continue to experience a large-scale purchase of energy-saving emission reduction vehicles before the “11thâ€. Many consumers are rushing to grab the last train of this policy.
Private brand get together "big sale"
We know that with the implementation of the new energy conservation subsidy standard on October 1st, of the 427 models that had previously enjoyed subsidy, only 30 models have “survived†and most of the remaining models will be excluded from the New Deal. In particular, self-owned brand models are the “hard-hit areas†affected by this policy adjustment.
Market participants generally believe that after the implementation of the New Deal, the overwhelming majority of self-owned brand models will be subject to the enormous challenge of improving the energy efficiency subsidy threshold. Therefore, in this last battle of competition, the auto market is also the most active in its own brand dealers, and the overwhelming majority are using “car countdown†as a gimmick to increase promotional incentives to attract consumers to buy cars.
The majority of self-owned brands are economic vehicles, and the 3,000 yuan subsidy is higher than the entire vehicle price. Therefore, the adjustment of the energy-saving subsidy policy is undoubtedly an aggravating factor for the self-owned brand that has been experiencing difficult survival. In order to catch up with the momentum before the end of the policy, many self-owned brand models began to “tear and tearâ€. After the reporter visited the auto market, he discovered that "the Huimin Subsidy countdown!", "3000 yuan subsidy for big delivery, countdown to 10 days!", "No time it! Energy-saving Huimin subsidy cancellation soon, now the province of 3000 yuan car!" and other promotional advertising ratio Both are particularly eye-catching and many consumers are attracted to these promotional advertisements.
Independent brand dealers in order to retain a substantial price cuts by consumers, Tengyi C30 car straight down 8,000 yuan, and the other available manufacturers bonus gift package, the margin of improvement than two weeks ago increased by 2,000 yuan; dazzling 3,000 yuan Huimin subsidies On the basis of an additional discount of 7,000 yuan; Junjie addition to 3,000 yuan in government subsidies, the other can enjoy 3,000 yuan in cash discount; Chery A3 discount 9,000 yuan, an increase of 3,000 yuan from the previous period; Fengyun 2 can enjoy 9,000 yuan in the purchase of three major gifts, Including 3,000 yuan oil card, 3,000 yuan Huimin subsidies, and 3,000 yuan spree; JAC and Yuet discount 8,000 yuan, 4000 yuan more than the previous week's preferential rate; BYD F3 discount even reached an astonishing 10,000 yuan......
"Now that the car is not selling well, the energy-saving subsidy policy is about to expire soon, so we are currently pushing several special cars and we hope to use the existing subsidies plus preferential treatment and try to sell as many cars as possible in September." The dealer told reporters in this way.
In addition, it is worth mentioning that recently the reporter once again visited the auto market, before the "national self-complementation does not make up the store," the voice almost no longer exists, the interviewed dealers of independent brands have indicated that consumers invoicing the car before October 1. Only after enjoying a subsidy of 3,000 yuan in energy-saving benefits, the new subsidy models will have a price increase of at least 3,000 yuan.
“The increase in fuel consumption standards for energy-saving vehicles has led to the majority of self-owned brands enjoying subsidized vehicles. They have lost their government subsidies, and the manufacturers are unable to compensate for price gaps and reduce market price competition advantages. New vehicles increase resources to compete for weaknesses, and independent brands are in terms of prices. The competitiveness will also be weakened, which will have a big impact on sales of self-owned brand models.†Yan Jinghui said.
The consumption structure of Beijing’s auto market will start early in the beginning of this year with industry experts predicting that the consumption structure of Beijing’s auto market will shift to the mid to high end. With the increase in subsidies for energy-saving subsidies, which will increase after October, more market participants said that the consumption structure of Beijing’s auto market will change as policies change.
It has been learned that since the implementation of the New Deal in Beijing this year, not only has Beijing's auto sales plummeted by 65%, but also the share of economy cars under 1.6L in the Beijing market has fallen from 41.8% last year to the current 20.2%. Experts predict that with the arrival of the New Deal, the share of small-displacement vehicles in the Beijing auto market will inevitably continue to decline.
A Shanghai GM dealer told reporters that since the next month, the store will adjust the inventory structure, plans to reduce the proportion of 1.6L and other small-displacement models from the past 70% to 50%, increase more than 1.6L models The stock of goods.
The reporter also learned from GAC Toyota dealers that the sales of mid-to-high-end models in the 4S shops in Beijing have clearly exceeded the sales of 1.6L and below, which has also increased GAC Toyota’s sales. The launch speed of high-end models such as Landa in the Beijing market.
Xin Junfeng, marketing director of GAC Toyota Beijing, said that as Beijing is subject to special policies, Highlander’s sales increase is much larger than that of other domestic markets. The limited edition “White Pearl†launched in September, Highlander, was the first to launch in the Beijing market, which means that the manufacturers hope to increase the sales ratio of the 1.6L or higher models, thereby reducing dependence on 1.6L and below models. .
It is also worth noting that the vast majority of self-owned brand models are economical cars of 1.6L and below. According to incomplete statistics, sales in October will be affected by the impact of energy-saving Huimin subsidy standards will be more than 50 models, most of which are independent brand models. A Chery dealer believes that the improvement of subsidy standards for energy-saving benefits will have a huge impact on self-owned brands, and the price advantage of the model will no longer be highlighted. "After October, you can only rely on the current distributor's own discount, and it is estimated that most of the merchants' sales will have negative growth," said the dealer.
Yan Jinghui also stated that this month’s climax caused by rushing to catch the last train of the policy will overdraw some of Beijing’s sales in the fourth quarter in advance. Yan Jinghui predicts that the Beijing auto market will achieve a growth rate of more than 20% in September, and sales of more than 40,000 vehicles are not suspense, but sales of 36,000 vehicles in October are already a good result.
In short, one thing is certain now is that after the improvement of energy-saving subsidies, the consumption structure of Beijing’s auto market will definitely change. How is the future trend? Although it is difficult to make a conclusion at present, most of the industry people are passive, and dealers are generally not optimistic about the future development prospects.
While shouting the slogan of “3000 yuan energy saving subsidies entering the countdownâ€, it continued to increase its own preferential efforts. The major brand dealers in the capital were doing their best to promote sales. They took the last train of the policy and grabbed a good sales figure before the implementation of the New Deal.
Dealers and policies with the "repair" effect was clearly visited in the auto market, a dealer of Dongfeng Yueda Kia told reporters that many models of Dongfeng Yueda Kia are within the scope of energy-saving subsidies, and enjoy the state's 3,000 yuan subsidy. And after October 1, this advantage will no longer be. In order to catch as many customer resources as possible before the implementation of the New Deal, the store has already made concessions plus concessions for delivery cards. "In addition to delivery cards, Cerato's offer is already close to 20,000 yuan." The store's official told reporters that the effect of bleeding this promotion is very obvious, is expected in September than in August, the store sales increase at least 20%.
Similarly, the Chery Integrity 4S shop reporter learned that since the beginning of September, the store has increased the promotion of energy saving subsidy standards, and increased the discount rate of some models. According to the person in charge of the store, combined with vigorous promotion and promotion, sales in stores increased by at least 40% in September, which greatly exceeds the expectations of the previous distributors.
Looking back at Shanghai GM, which enjoyed the largest number of energy-saving subsidies, it also launched the final offensive before the subsidy standard was raised. A marketing manager at a Shanghai GM 4S store told the reporter that from the current point of view, the cancellation of energy-saving subsidies has greatly stimulated consumers’ desire to purchase, and in particular led to sales of models under 1.6L. The store is expected to break sales in September. 500 vehicles set a new record for the store's sales this year after being affected by the policy.
The statistical data of the Asian Games Village Automotive Trading Market (hereinafter referred to as "Asia City") shows that as of last week, the transaction volume in the Asian City in September increased by 18% from the previous month, of which more than 70% of the customers purchased models with displacements of under 1.6L. .
Yan Jinghui, deputy general manager of the Asian city, said that due to the improvement of energy-saving and emission-reduction standards, most distributors made preparations ahead of schedule, improved promotion efforts, and conducted relevant guidance for consumers, resulting in good sales performance. Although there are few days left, Yan Jinghui predicts that the auto market will continue to experience a large-scale purchase of energy-saving emission reduction vehicles before the “11thâ€. Many consumers are rushing to grab the last train of this policy.
Private brand get together "big sale"
We know that with the implementation of the new energy conservation subsidy standard on October 1st, of the 427 models that had previously enjoyed subsidy, only 30 models have “survived†and most of the remaining models will be excluded from the New Deal. In particular, self-owned brand models are the “hard-hit areas†affected by this policy adjustment.
Market participants generally believe that after the implementation of the New Deal, the overwhelming majority of self-owned brand models will be subject to the enormous challenge of improving the energy efficiency subsidy threshold. Therefore, in this last battle of competition, the auto market is also the most active in its own brand dealers, and the overwhelming majority are using “car countdown†as a gimmick to increase promotional incentives to attract consumers to buy cars.
The majority of self-owned brands are economic vehicles, and the 3,000 yuan subsidy is higher than the entire vehicle price. Therefore, the adjustment of the energy-saving subsidy policy is undoubtedly an aggravating factor for the self-owned brand that has been experiencing difficult survival. In order to catch up with the momentum before the end of the policy, many self-owned brand models began to “tear and tearâ€. After the reporter visited the auto market, he discovered that "the Huimin Subsidy countdown!", "3000 yuan subsidy for big delivery, countdown to 10 days!", "No time it! Energy-saving Huimin subsidy cancellation soon, now the province of 3000 yuan car!" and other promotional advertising ratio Both are particularly eye-catching and many consumers are attracted to these promotional advertisements.
Independent brand dealers in order to retain a substantial price cuts by consumers, Tengyi C30 car straight down 8,000 yuan, and the other available manufacturers bonus gift package, the margin of improvement than two weeks ago increased by 2,000 yuan; dazzling 3,000 yuan Huimin subsidies On the basis of an additional discount of 7,000 yuan; Junjie addition to 3,000 yuan in government subsidies, the other can enjoy 3,000 yuan in cash discount; Chery A3 discount 9,000 yuan, an increase of 3,000 yuan from the previous period; Fengyun 2 can enjoy 9,000 yuan in the purchase of three major gifts, Including 3,000 yuan oil card, 3,000 yuan Huimin subsidies, and 3,000 yuan spree; JAC and Yuet discount 8,000 yuan, 4000 yuan more than the previous week's preferential rate; BYD F3 discount even reached an astonishing 10,000 yuan......
"Now that the car is not selling well, the energy-saving subsidy policy is about to expire soon, so we are currently pushing several special cars and we hope to use the existing subsidies plus preferential treatment and try to sell as many cars as possible in September." The dealer told reporters in this way.
In addition, it is worth mentioning that recently the reporter once again visited the auto market, before the "national self-complementation does not make up the store," the voice almost no longer exists, the interviewed dealers of independent brands have indicated that consumers invoicing the car before October 1. Only after enjoying a subsidy of 3,000 yuan in energy-saving benefits, the new subsidy models will have a price increase of at least 3,000 yuan.
“The increase in fuel consumption standards for energy-saving vehicles has led to the majority of self-owned brands enjoying subsidized vehicles. They have lost their government subsidies, and the manufacturers are unable to compensate for price gaps and reduce market price competition advantages. New vehicles increase resources to compete for weaknesses, and independent brands are in terms of prices. The competitiveness will also be weakened, which will have a big impact on sales of self-owned brand models.†Yan Jinghui said.
The consumption structure of Beijing’s auto market will start early in the beginning of this year with industry experts predicting that the consumption structure of Beijing’s auto market will shift to the mid to high end. With the increase in subsidies for energy-saving subsidies, which will increase after October, more market participants said that the consumption structure of Beijing’s auto market will change as policies change.
It has been learned that since the implementation of the New Deal in Beijing this year, not only has Beijing's auto sales plummeted by 65%, but also the share of economy cars under 1.6L in the Beijing market has fallen from 41.8% last year to the current 20.2%. Experts predict that with the arrival of the New Deal, the share of small-displacement vehicles in the Beijing auto market will inevitably continue to decline.
A Shanghai GM dealer told reporters that since the next month, the store will adjust the inventory structure, plans to reduce the proportion of 1.6L and other small-displacement models from the past 70% to 50%, increase more than 1.6L models The stock of goods.
The reporter also learned from GAC Toyota dealers that the sales of mid-to-high-end models in the 4S shops in Beijing have clearly exceeded the sales of 1.6L and below, which has also increased GAC Toyota’s sales. The launch speed of high-end models such as Landa in the Beijing market.
Xin Junfeng, marketing director of GAC Toyota Beijing, said that as Beijing is subject to special policies, Highlander’s sales increase is much larger than that of other domestic markets. The limited edition “White Pearl†launched in September, Highlander, was the first to launch in the Beijing market, which means that the manufacturers hope to increase the sales ratio of the 1.6L or higher models, thereby reducing dependence on 1.6L and below models. .
It is also worth noting that the vast majority of self-owned brand models are economical cars of 1.6L and below. According to incomplete statistics, sales in October will be affected by the impact of energy-saving Huimin subsidy standards will be more than 50 models, most of which are independent brand models. A Chery dealer believes that the improvement of subsidy standards for energy-saving benefits will have a huge impact on self-owned brands, and the price advantage of the model will no longer be highlighted. "After October, you can only rely on the current distributor's own discount, and it is estimated that most of the merchants' sales will have negative growth," said the dealer.
Yan Jinghui also stated that this month’s climax caused by rushing to catch the last train of the policy will overdraw some of Beijing’s sales in the fourth quarter in advance. Yan Jinghui predicts that the Beijing auto market will achieve a growth rate of more than 20% in September, and sales of more than 40,000 vehicles are not suspense, but sales of 36,000 vehicles in October are already a good result.
In short, one thing is certain now is that after the improvement of energy-saving subsidies, the consumption structure of Beijing’s auto market will definitely change. How is the future trend? Although it is difficult to make a conclusion at present, most of the industry people are passive, and dealers are generally not optimistic about the future development prospects.
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