Dongguan Die Twelve Five Sprint 50 Billion Hengli Die Target 10 Billion

The mold industry is hailed as "the mother of manufacturing industry" and is at the front end of the manufacturing industry chain, with obvious features of high output value, high profitability, and high drive. According to statistics, every 100 million yuan in the mold industry can drive about 10 billion yuan in the development of related industries. According to Luo Baihui, executive director general of the International Die and Hardware & Plastic Industry Suppliers Association, China’s mold sales are currently among the highest in the world. The tendency of foreign mold manufacturing industry to gradually transfer to China and multinational corporations to purchase molds in China is very obvious, many international giants They also moved their R&D centers and manufacturing bases to China, which provided good conditions and opportunities for the rapid development of China's mold industry. The mold industry has a very broad market prospect in China, and has become the “sunshine industry” that the country has encouraged to develop. As an international manufacturing city, Dongguan, the IT industry, precision machinery and other industries continue to develop rapidly, and the prospects for the development of the mold industry are also growing.

Industry Alliance Standard Optimization Industrial Clusters

Nowadays, there is an internationally popular concept that “first-rate enterprises sell standards, second-rate enterprises sell patents, third-rate enterprises sell services, and fourth-rate enterprises sell products.” This sentence profoundly reveals the rules of the game in today’s corporate world. Standards, who are the strong and the winner. Luo Baihui, head of the International Die & Metals and Plastics Industry Suppliers Association, advocated that the mold industry should strengthen its awareness of standards and fully understand the significance of participation in standard setting, so as to stand in an invincible position in the development of the company.

Recently, Dongguan has formulated and issued a number of industry standards such as “Changan Hardware Mould” and “Hengli Plastic Mould” to provide technical support for the further transformation and upgrading of the local mold industry. According to Luo Baihui, the Dongguan mold industry technology consortium has successfully completed covering straight-sliding guide posts, straight rod type oil grooved sliding guide posts, one-shoulder type sliding guide posts, one-shoulder oil grooved sliding guide posts, and detachable sliding. Guide column, removable oil groove sliding guide, detachable double threaded sliding guide, straight sliding guide, straight oil grooved sliding guide, 10 parts of one-slip sliding guide Standards, these standards will promote Dongguan's current mold standard parts production and development needs.

With the deepening of economic globalization and the increasingly fierce competition in the international market, the role and status of the standard has become increasingly prominent. Standard competition becomes a deeper, higher level and more influential form of competition after product competition and brand competition. Looking at the world's successful companies, without exception, is a model of standardization. GM, Wal-Mart, IKEA, KFC, McDonald's, Panasonic, Toyota, etc. are numerous. McDonald's homework manual has 560 pages, including more than 20 pages on how to bake a beef patties. For enterprises, one of the companies participating in the standard setting is to be able to take the lead in adjusting product quality in order to gain market opportunities. Second is to increase the visibility of the company in the same industry and market and create a corporate brand. Third is to guide the development direction of the industry, even Re-positioning the industry; Fourth, improving the market recognition of the company's products; Fifth, it is beneficial for companies to expand market share and improve their competitiveness. Luo Baihui said that it is precisely with such benefits that the Dongguan mold industry has completed 10 alliance standards, which means that it is important for the related companies that are at the moment of transformation and upgrading.

The Dongguan Mould Alliance standard compares national and international standards, combines the two aspects of Japanese standard high precision and national standard materials in line with domestic production requirements, effectively integrates national standards, national standards, and alliance corporate internal standards, and solves the mold standard parts industry. The key issues of development. Meet the current mold standard parts production status and development needs. This batch of standards also fills the gaps in the area of ​​materials and precision requirements for mold standard parts in Dongguan, and has played a positive role in promoting the development of the entire mold standard parts industry.

Dongguan has a total of more than 1,000 mold companies, with an output value of 20 billion yuan in 2010. However, because of the relative lag in national standards, the indicator requirements are low. According to the characteristics of this industry cluster, the local government and companies have drawn up the eight mold series alliance standards with reference to Japan's mold industry standards. After the implementation of the industry alliance standard, the overall quality level of the mold was effectively improved. According to Luo Baihui, executive secretary general of the International Die & Metals and Plastics Industry Suppliers Association, the appropriate industry cluster was selected to implement alliance standards to raise the threshold of industrial technology and eliminate non-standard production. At one degree, the development of industrial clusters was optimized and the area was improved. The overall competitiveness of the brand has formed a joint operation model of “government + industry association + enterprise”.

In order to encourage enterprises to actively participate in the formulation of standards, the Dongguan municipal government also has a policy orientation and funds incentives for enterprises. For example, the “Measures for the Implementation of the Standardization Project for the Promotion of Manufacturing Industry in Dongguan City and Operational Regulations” promulgated last year stipulates that each leader shall formulate a league standard and award 50,000 yuan. In addition, two to three technical standards pilot towns and streets are funded each year, and each pilot township subsidizes 200,000 yuan. Each year, 10 pilot companies with technical standards are funded, and each pilot company subsidizes 50,000 yuan. From the perspective of the government, the development of industry alliance standards and wide implementation can solve a series of problems of non-standard production, and then create industrial cluster brands.

At present, Dongguan has participated in the preparation and revision of 205 international, national, industrial, and local standards, including 4 international standards, 110 national standards, 81 industrial standards, and 10 local standards. 11 industry alliance standards have been formulated and issued. The scope of business participation has also been expanding, covering the city's electronic information, food, hardware, building materials, textile and clothing, electrical machinery and other key industries.

"Made in Dongguan" is moving towards internationalization and it is necessary to raise its eyebrows on the standard. With the support of various preferential policies issued by the government, enterprises must combine technological innovation with the formulation of standards. It is hoped that more and more companies, associations, and alliance organizations will increase their awareness of standardization, pay attention to the training of standardized professionals, and combine international exchange, technological innovation, and technical standards formulation.

Dongguan mold twelfth five-sprint 50 billion yuan

Since 2010, Dongguan City has been vigorously cultivating specialty industries such as auto parts, and has achieved certain results in the implementation of industrial investment promotion. The utilization of foreign capital has shown a good development trend. From January to October, the contracted foreign capital in Dongguan reached 32.26 million U.S. dollars, an increase of 252.57% year-on-year, and completed its annual work tasks in advance; the actual utilization of foreign investment was 33.3 million U.S. dollars, an increase of 75.10% year-on-year, of which 8 new foreign investment projects were signed in January-October. The total investment amounted to 30.728 million US dollars.

Dongguan has quietly raised an auto industry fever. Chang'an, Liaobu, Songshan Lake and Hengli are eager to develop automotive projects. According to Dongguan's "Opinions on Promoting the Development of the Automotive Industry", by 2013, Dongguan will strive to introduce one or two large-scale automobile production projects. In order to develop the automotive industry into one of the emerging pillar industries, Dongguan has selected several key breakthrough areas for automotive electronics, molds, logistics and trade. According to the development ideas revealed in the "Opinions", Dongguan wants to use the basis of the whole loading car to drive the automotive electronics, mold, logistics and trade industries with large-scale high-quality vehicle projects. In the near-term planning, by 2013, the Dongguan auto industry will strive to introduce one or two large-scale auto vehicle production projects and introduce a group of high-quality auto parts production enterprises to form industrial agglomerations and eventually develop into one of the emerging pillar industries. Among them, planning in Chang'an, Houjie, Fenggang, the development of automotive hardware plastic parts, automotive molds, automotive bearings, motor vehicles and other products, and further development of car engine parts, drive system accessories, steering system accessories, Suspension system accessories, brake system and Other Accessories. According to Luo Baihui, executive director of the International Mould and Hardware & Plastics Industry Suppliers Association, the current mold output value of Chang'an Town is 15 billion. In contrast, the Hengli Town mold industry's GDP in 2009 reached 3.1 billion yuan, an increase of 12.7% year-on-year. In 2010, the mold output value exceeded 4 billion yuan, accounting for more than 30% of the town's total industrial output value. Based on this, Luo Baihui judged that Dongguan's mold output value exceeded 20 billion in 2010. It is expected that the scale of the mold industry will exceed 50 billion yuan in the 12th Five-Year Plan period, and the pillar industry status will be prominent, and industrial agglomeration and upgrading will be effectively promoted.

Occupy the commanding heights of the mold industry

Located in the east of Dongguan City, Hengli Town, in recent years seize the opportunity to vigorously develop the mold industry. After years of fostering and gradually forming a mold industry cluster, after being rated as a mold professional town in Guangdong Province, it has recently been recognized as the first batch of key industrial clusters in Dongguan. According to Luo Baihui, since 2010, more than 700 million yuan has been invested in mold enterprises. The output value of the mold manufacturing industry has exceeded 4 billion yuan, and the mold industry accounts for 30% of the total industrial output value of the town. The pillar industry status is very prominent. Over a hundred million yuan in output value of Zhongxin, Fuyu, Xinda, Chuangying and a number of large-scale mold manufacturing companies become Hengli town mold industry's backbone, renowned in Asia.

All along, Hengli Town Mould and Factories Stores are mainly scattered operations. They are small in size and have not been able to form scale advantages and brand image. As a result, the overall technical content and competitiveness are low, and the scale development has become a professional platform. The transition from decentralized management to centralized management of mold processing factory stores, from the natural development to the promotion of industrial aggregation and upgrading, the formation of the brand characteristics, improve the key to industrial efficiency. Shen Zhi, Director of Hengli Town Keshen Mould Factory, introduced that more than 90% of auto parts before Hengli were purchased from Shenzhen, Chang'an, and Guangzhou, causing increased costs and prolonged production cycles. After the first phase of Hengli Mold City opened, The purchase supply chain has been greatly improved, and more than 80% of the factory materials and parts purchases can be completed in this town.

With the work spirit of the Dongguan Municipal Party Committee and Municipal Government on promoting the optimization and upgrading of industrial clusters and promoting the sustainable development of industrial clusters, Hengli Town has combined the work ideas of “Strengthen the Industry, Promoting Transition”, and persists in developing the Hengli Mold manufacturing specialty industry and encouraging molds. Manufacturing industry optimization and upgrading and bigger and stronger.

In order to promote industrial agglomeration, Hengli has implemented a number of projects in 2010. Eight companies from the Southern Press and Die Association have settled in Hengli Peach Garden High-tech Industrial Park with a total investment of more than 800 million yuan. The first batch of projects have been stationed and the second phase of the workshop is being implemented. Intensified construction; Hengli Mould City completed the investment of more than 40 million yuan in the second phase, and the construction of mold machinery accessories brand street and 6 large-scale factory buildings was basically completed. In addition, Hengli successfully held the third and fourth "Dongguan Mould Manufacturing and Machinery Exhibition in Guangdong" last year and organized 25 local mold companies to participate in professional exhibitions at home and abroad, further enhancing the popularity of "Hengli Mould". In order to further promote brand building of Hengli’s mold brand, increase awareness and influence, and expand brand effect, Hengli Town starts with strong support to ensure the healthy development of enterprises, strengthens government guidance, and firmly establishes the importance of brand building in economic work. Encourage enterprises to cultivate more brand-name products, well-known trademarks and exempt products. They also actively applied for collective trademarks of industrial cluster services, implemented brand strategies, and promoted industrial branding and product branding.

In addition, they intensified publicity efforts to build a nurturing platform. On the one hand, establish a public information platform for brand building. On the other hand, we will focus on the formulation and implementation of the brand-name cultivation plan. We will make a thorough investigation, highlight key points, and provide targeted guidance.

In addition, it also actively helps companies to strengthen basic work such as standardization, measurement, and quality inspection, and further improve their detection and technical capabilities. It also cooperates with universities and colleges, brand management consulting agencies and training institutions at home and abroad to cultivate brand building talents in the government and enterprise level.

At the same time, it will further strengthen the work of cracking down on bad governance and helping superiority and inferiority, increase the crackdown on brand-name infringements, protect the legitimate rights and interests of brand-name product manufacturing enterprises, and protect the development of brand names and products.

With a good foundation, the leadership of Hengli Town is deeply aware that building a modern industrial manufacturing base must rely on a modern business platform to make the characteristics of the Hengli Die Manufacturing industry clear, the agglomeration benefits are obvious, and the supporting industries are perfect, which will help improve investment promotion. The level of the Hengli mold industry bigger and stronger.

Broad vision determines the high end of the business. The town government of Hengli Town appointed the construction of Hengli Huiying (International) Die & Mould City as an important carrier of the mould industry cluster, based on the technical support of universities and scientific research institutes, and the combination of production, study and research as the core, and based on Hengli Le, facing Dongguan. Affecting the Pearl River Delta and radiating all of China as its goal, and actively building professional technology innovation platforms in towns.

Hengli Die strives to achieve billions of output value in the next five years

The Secretary of the Hengli Township Committee Tan Quanan recently stated that by 2015, the mold output value will reach 10 billion yuan, and cooperation with three to five key universities will be carried out. The state-level laboratories will also be introduced. To this end, the town will further accelerate the construction of e-commerce websites and technological innovation platforms, seek cooperation with outstanding domestic and foreign enterprises, institutions, and institutions, and promote a number of cooperation projects for production, education and research.

“This year will focus on the introduction of 3 to 5 mold R&D and design agencies, which will be integrated with the existing mold industry chain.” Tan Quanan said, in addition, will also strengthen the cultivation of small and medium-sized mold enterprises, support the growth of 5 to 10 companies . In addition, it will strengthen the exploration and practice in mold logistics and service outsourcing, increase the level and scale of mold exhibitions for exhibitions, adhere to going out to participate in the exhibition, and expand the brand awareness of “Hengli Mold”.

According to the relevant person in charge of the Hengli Town Economic and Trade Office, the town already has a mold company planning to set up R&D institutes. The town government has also contacted several universities recommended by the China Mould Association, such as Huazhong University of Science and Technology and Shanghai Jiaotong University to discuss production, research and development. Cooperation.