Continuation of the situation in 2008, the financial crisis in 2009 is still spreading, every manufacturer in the automotive industry is facing great challenges. In such a difficult and complex situation, Chaochao, which has experienced wind and rain, still shows a rapid development momentum. How did Chaochao bucked the trend? A responsible person of Dongfeng Chaoyang Diesel Engine Co., Ltd. (abbreviated as Chaochai) attributed his achievements to the improvement of management level and lean production achieved substantial results. This is only one aspect. To a greater extent, Chaochao’s achievement in this aspect is still due to the overall improvement in new product development, market development and after-sales services.
Improve lean management
According to the company’s own advantages, it is necessary to continuously change the market operation ideas according to the changing market needs, formulate scientific, reasonable and practical management systems, and continuously improve the rapid reaction and control capabilities of the company’s market operations, thereby enhancing the market competitiveness of the company. It is reported that in 2008, Chaochai identified “Taking Toyota Lean Thinking as a management ideology, using TS16949 as a management system, using QCD forms as a management tool, and KM as a management platform to establish and improve a lean management model featuring Chaochao’s characteristics. -DPS management model, promote the overall improvement of the quality and efficiency of the firewood.
Under the guidance of this idea, Chaochao invited Dongfeng QCD experts to the company's assistant general manager at the beginning of 2008 to fully guide the promotion work. At present, he has achieved encouraging results in policy management, production management, on-site management, and independent maintenance. progress. The overall promotion of policy management, QRQC/QRQE gradual progress, the successful introduction of plan security, self-preservation in full swing, and promote the gradual improvement of corporate management.
Zaochai's CRM system is also worth noting. Since the system was put into operation in May 2005, it has been operating stably. However, with more perfect management of the business department and changes in the market environment, the existing system cannot fully meet the needs of new business management. After six months of work, the system has made the system The upgrade was realized. In addition to the overall improvement of the service system, system management of service spare parts was also implemented, and the support and assistance service providers established a service spare parts inventory management platform in the system. At the same time, in cooperation with the bar code system, the optimal allocation of service spare parts nationwide has been achieved, and network management has taken another new step.
One step ahead of new product development
Continuous research and development of high-tech new products is a powerful tool for companies to seize market share.
It is understood that as of now, Chaochai Company has more than 50 types of State III engines and automobile plants together to carry out vehicle calibration, involving a total of 21 auto plants. Among them, CY4102-C3B, CY4102-C3C and other 20 State III engines have been calibrated for drivability, high temperature, high altitude, and high cold. The remaining more than 30 engines of the State III have been set for some of the above four targets. The company's State III engine has been calibrated by all major auto factories and passenger car factories in China. According to statistics, it has sold a total of 11,000 units of State III engines since 2005.
With the gradual advancement of the new national emission regulations, Chaochai has made announcements of the State III model in major domestic automobile plants. Until NDRC issued 171 batches of announcements, DPRK has approved and approved 851 models of complete vehicles and 317 models of chassis announcements (including 66 models for bus chassis announcements), which basically covered domestic N2 light trucks and 6-8 meters. All production companies of passenger cars. In 2008, Chaochai also focused on developing markets for diesel engines for construction machinery and diesel engines for low speed vehicles. The output of these types of diesel engines has exceeded 20,000 units.
In addition, Chaochai also set up two CFT teams for construction vehicles and gas engines. In order to maintain its superiority, it continues to advance its position in the light truck market and strives to achieve breakthroughs in the field of construction machinery, gas engines, and second-generation military vehicles. .
Overall service improvement In the face of the challenge of switching from State II to State III on July 1, 2008, Chaochai Company laid out a plan in advance to establish a national III training team to diagnose the service providers across the country and conduct training on the handling of State III fault tolerance. , Effectively improved the service capability of Chaochai III products.
The National III training is the most important task for Chaochai’s training work. In particular, it has dispatched on-site teaching of the National III training car five times in succession. It has traveled more than 40,000 kilometers, including 26 offices (Hefei factory), and achieved very good results. Well received by sellers, service providers and big customers.
Based on the overall training plan at the beginning of the year, Chaochai has used the 25 training bases it has established to conduct multi-level training in different ways for service providers, automobile plants, major customers and distributors. Through various forms of intensive training, the technical quality and service level of all personnel involved in the after-sales service of Daw Chai have been comprehensively improved.
At the same time, Chaochai provided training for service providers and agents, and after passing the assessment, they registered on the “Continuing Education and Training Certificate for Service and Business Personnelâ€. The record on the record of Chaochai indicated that they have the skills and qualifications to provide services for Chaochao. Chaochai products after-sales service professionalism.
In the face of the complex market, in order to continue to increase brand building efforts, the Chaochao marketing team put all the stops into action: the title “Zhaochai Cup†in the China-Mongolia-Russian international automobile off-road rally, highlighting the “high quality†characteristics of Chaoyang Diesel Engine; Participated in the “Zhaochai Cup†Austrian Bell China Light Kalemé Race to win the most fuel-efficient engine award; successfully held the “Caring for Western Public Welfare to Win the Hope Tour of the West†activity, deepened the good cooperative relationship with customers, and set up a company to take on social responsibility. The good image has fully demonstrated the brand connotation of Dongfeng Chaochai’s high quality power.
Panel And Sheet Extrusion Machine
Panel And Sheet Extrusion Machine,Pvc Sheet Extruder,Plastic Sheet Extrusion Equipment,Hdpe Sheet Extruder Machine
Hitech Intelligent Machinery(Ningbo)Co., Ltd. , https://www.machinehitech.com