History books have clouds: "The blast knows the grass, and Yan Shi knows the wood". This article is short and concise. It tells the story of Dongfeng Chaoyang Diesel Engine Co., Ltd. under the severe cold market situation of “under the boundless fall of woodâ€, it showed the quality and spirit of “zhengmuâ€, and demonstrated the highest values ​​of corporate culture— The scientific development concept of the force.
Contrary to the "Cultural" Weili
At the end of April this year, the cumulative production of diesel by Chaochao Diesel was the same year-on-year as last year's hot market. Sales of diesel engines increased by 6% year-on-year, including sales of over 20,000 units in March and April, basically reaching the best level in history, and achieving annual goals. Laid a solid foundation. This is a good result of Dongfeng Chaochai’s efforts to actively study and implement scientific development concepts and actively respond to the financial crisis.
As a subsidiary of Dongfeng Motor Corporation, Chaochao Dongfeng Company has conducted in-depth study and practice of scientific development concept activities in accordance with the overall arrangement and deployment of Dongfeng Company. This activity aims to solve the prominent problems in the ideological and political construction of leading groups, restricting and influencing the scientific development and independent development of enterprises, and the role of party organizations and party members in production and management, so as to improve the core competitiveness of enterprises and achieve The overall goal of "promoting scientific development and building harmonious Chaochao".
Continuing the situation in 2008, the financial crisis in 2009 was still spreading. To ensure growth and promote development became a prominent issue for enterprises to conduct in-depth study and practice of the scientific concept of development. Chaochai Company carried out in-depth education on the situation, tasks, and objectives of the company with the theme of “Clearly Recognizing Situation, Strengthening Confidence, Endeavor to Advance, and Striving for Sustainable Development of Chaochao†in conjunction with the actual situation to further enhance the general staff. The sense of crisis, sense of responsibility, and sense of mission have unified the minds and actions of the employees to achieve the goals of the company. In the study and practice activities, Chaochai Company, in line with its own reality, worked hard to find and solve outstanding problems, adhered to the principle of “learning from the edge while being able to change, and able to change quickly,†and paid attention to the characteristics of practice and achieved “three batchesâ€, ie, immediately. Solve a batch, rectify and implement a group, plan to solve a group, and bring new vitality and vitality to the sustainable and healthy development of the company.
At present, in the management work of Chaochao, DPS, a distinctive management model based on Toyota Lean thinking, TS16949 system and QCD improvement, is gradually established, and an information management system using ERP/CRM, PDM, and KM as a platform is applied. It is more mature and the management level has been continuously improved; in the product R&D work, we have rapidly developed and promoted the “economic†three-state machine that meets the market demand, accelerated the R&D of the National Four-machine model product, and accelerated the development of the new product NGD3.0. And the entire vehicle matching work, formed a series of products of 102, 3 liters, D, and gas, and the independent R&D and innovation capabilities have been continuously improved; in the market development work, active sales of new and old products have been actively promoted to create market opportunities more proactively. The rapid growth of sales was achieved. At the same time, an overseas business unit was set up and efforts were made to open up overseas markets. Chaochao’s influence in the domestic and overseas markets was gradually expanded. In terms of development strategy, the joint venture with foreign parties was accelerated to accelerate the development of Hefei. The Chai company accelerated the construction of the Shenyang R&D center, and the overall strength of the follow-up development of Chaochai has been continuously enhanced.
In the study and practice activities, Chaochai focused on existing problems and actual differences, combined with the company's actual situation, and based on the principle of strengthening first and then expanding, further improved the company's development strategy in the mid-term business plan, and clarified the development direction and development goals. : In the next five years, Chaochao will build an international brand for both domestic and foreign markets, continue to maintain its preferred brand position for diesel vehicles, and make the 3-5 litre vehicle diesel engine reach the national sales volume, while at the same time, Car market expansion. The specific business objectives are: By 2013, 200,000 units of engines will be sold annually; sales revenue will be 5 billion yuan; and profits will be 190 million yuan.
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