Germany's Daimler-Chrysler is a multinational auto giant that has been seeking a joint venture in China. In the early years of reform and opening up, Mercedes-Benz cooperated with Northern Mercedes to produce heavy trucks in China under license. After a long period of joint venture negotiations with FAW Group, the results ended in breaking up. Now, the negotiations between Mercedes-Benz and BAIC on the joint venture to establish a truck manufacturing plant are in progress. During this period, Mercedes-Benz purchased a 24% stake in Beiqi Foton, and continued its efforts to establish a joint venture in China.
Volvo Sweden is another giant of a multinational commercial vehicle that actively seeks joint ventures in China. The company and China National Heavy Duty Truck Co., Ltd. have held joint venture negotiations for eight years. The two parties jointly established a joint venture company in Huanan to establish a Huawo Motor Corporation. In addition, Volvo also worked with China National Heavy Duty Truck Group and FAW Group to discuss the establishment of a joint venture engine company, but the project was grounded for various reasons. Due to the unsatisfactory production status of Volvo, Volvo is currently discussing the possibility of establishing a joint venture with Dongfeng Company, and plans to list Dongfeng as one of the four brands operated by Volvo.
Renault of France negotiated with Dongfeng Company several years ago to establish a joint venture production plant in Liuzhou. It is said that the negotiations are now completed and are waiting for the approval of the relevant national authorities. However, due to the close contact between Volvo and Dongfeng, the outcome of the Renault-Liuqi project remains to be seen.
The negotiations between Fiat and SAIC on the establishment of a joint venture between Iveco and Chongqing Hongyan are said to be drawing to a close. If approved by the Chinese government, the parties may hold a listing ceremony at some time this year. According to informed sources, the heavy trucks that both sides plan to produce in China are SIVELIS, the main model of Iveco.
German Mann and Chinese truck companies have been in early contact, especially after the acquisition of Austrian Steyr, the relationship with Sinotruck is getting closer. However, the company did not make it clear that it was preparing to establish a joint venture with a heavy truck company in China. Analysts believe that Mann’s China strategy is to provide KD parts or a major assembly to Chinese partners, and that Chinese companies produce and sell vehicles. For example, the key assembly of the truck-type TGA is provided to the Zhejiang Jinhua Youth Automotive Group, and technical experts are sent to guide the Chinese companies to complete the assembly of the vehicle. In addition, MAN also provided Shaanxi Zhongqi with the cab of the previous-generation heavy-duty truck F2000 and discussed the possibility of establishing a joint venture engine company in Xi’an. The result was that the engine project was replaced by Cummins of the United States.
Scania's products in Sweden are mainly high-end products. They believe that when China's high-end heavy truck market is not yet mature, it is not appropriate to set up a joint venture in China. At this stage, it is necessary to provide partners with high-end cards and chassis for passenger cars, establish a brand image through high-quality products and services, and prepare for the next entry into the Chinese market.
Isuzu has established a Sino-Japanese joint venture Qingling Company in China. The company mainly produces light trucks. Although Qingling produced some heavy trucks, its load was below 15 tons, and its output was not high. More than 15 tons of heavy trucks are mainly exported directly. During the peak period, more than 6,000 heavy trucks with a capacity of more than 15 tons were exported to China. At present, China's heavy trucks exported to China are at a low level.
Japan's Mitsubishi Fuso has signed a 20-year technology transfer agreement with Anhui Hualing several years ago. The company expanded its business in China by providing chassis to its partners while exporting complete vehicles to China.
Although Nissan Diesel Co., Ltd. and Dongfeng Motor Co., Ltd. jointly established Dongfeng Nissan Diesel Co., Ltd., a joint-stock heavy truck company in Hangzhou, each year, the production and sales volume of four or five hundred vehicles has forced China to adjust its strategy toward China, focusing on investment orientation and shifting to trade orientation. On the one hand, it directly exports trucks from Japan to China, and on the other hand, it has signed a strategic cooperation agreement with Xiamen Daikinon to import UD chassis or major assemblies from Japan, hoping to expand its business in China.
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