On the evening of December 28, 2008, the lighting stadium singing of Minjiang Gear Transmission Co., Ltd. (hereinafter referred to as “Rongfang Gearâ€) located in Rongjiang County, Chongqing Municipality was loud and bright, and the “Celebrating the 30th Anniversary of Reform and Opening-up and the 80th Anniversary of the Construction of the Party†was under progress. Held.
Some of the happily cheering people may not be aware that this 80-year-old company is facing a historical decision. German auto parts giant ZF is likely to influence the future of this company. The reporter learned from the interior of the dental caries that at present, the joint venture negotiations between ZF and the dental caries are nearing completion.
â– A marathon joint venture negotiation
"ZF began a joint venture with the Zambia about more than 20 years ago." Wang Hao, Marketing Director of ZF (China) Investment Co., Ltd., told reporters.
There is indeed a deep connection between caries and ZF.
Established in 1928, Chongqing Yujiang Gear Factory is a well-known domestic manufacturer of gears and heavy-duty vehicle transmissions. At present, dental caries perform well in the domestic passenger car transmission market and occupy more than 90% of the passenger car transmission market in more than 10 meters. It is a well-deserved boss. Nowadays, the main gear transmission technology of tooth decay is basically derived from ZF.
In the 1980s, when the country introduced the Austrian Steyr 91 series heavy-duty vehicle technology, dental caries was one of the major transmission supporting companies. In 1985, Cavs introduced ZF's mechanical transmission manufacturing technology for the first time to produce heavy-duty transmissions. Since then, Minutes has been working with ZF.
Wang Hao said: “After ZF entered China, it always wanted to seek local production and plans to establish a transmission production base in the Asia-Pacific region in China.†Caries with ZF's technical cooperation is a good choice. For this reason, both ZF and CFA have shown a positive attitude, and the high-level visits between the two sides have continued. However, for more than 20 years, joint ventures between ZF and Cajac have been judged to be intermittent, ups and downs, and several close to complete, but none have been signed.
Where is the negotiating card? The explanation of the prosthesis is: "ZF requires holding, and cavities do not need to retain their R&D abilities and only make productions. They want to gain greater say and autonomy." Wang Hao's explanation is that in addition to the differences between the two parties on the terms of the joint venture, they also feel that "they do not know who to talk to."
This feeling of Wang Hao is related to the change of shareholders in recent years. In December 2002, the Hunan Torch at the time was a joint venture with the Minjiang Gear Factory to establish the "Lijiang Gear Transmission Co., Ltd." and Hunan Torch Holdings was 51%. The caries mentioned in the industry now refer to this joint venture company. The torch did not last long and it fell into crisis two years later. As a result, in June 2005, the Hunan Torch transferred the shares held by Chaifang to Shanghai Electric (Group) Corporation. At present, the controlling shareholder of Haofang is Shanghai Electric, and 49% of the shares are owned by the Chongqing Electrical and Mechanical Corporation under the Chongqing State-owned Assets Supervision and Administration Commission.
â– Joint venture with dental caries has been cleared
For more than 20 years, the two parties had negotiated several times on joint ventures and they have never been discussed. However, this time is different from the past. Lu Jiang, head of the sales department of Qijiang Gear Transmission Co., Ltd., told the reporter: “This joint venture negotiation is personally attended by relevant leaders of the Chongqing Municipal Government.â€
On July 20, 2008, Chongqing Municipal Committee held an important meeting. The conference proposed that "in the next five years, the total number of Fortune 500 companies to settle in Chongqing will reach 200." At the same time, it will give priority to the automobile and motorcycle industry. At present, only 93 of the world's top 500 companies have settled in Chongqing. The task of attracting investment in Chongqing is very heavy. ZF as one of the world's top 500 companies, coupled with the origins of tooth decay, will naturally be favored by the Chongqing municipal government.
According to the insider of the tooth decay, the Chongqing municipal government has already agreed to ZF's request to clear the obstacles of the previous joint venture negotiations, so the chances of success of the joint venture are high.
In addition to the promotion of the Chongqing Municipal Government, Que itself has a strong demand for joint ventures and cooperation. In the passenger car transmission market, caries occupy 30% to 40% of the market share. Although it has a good performance in the passenger car market, its original desire to introduce ZF technology and its heavy-duty transmission has gradually drifted away. At present, the performance of dental caries in the heavy-duty transmission market is very dissatisfied with the high-level dental caries. During the interview, many bully leaders stressed to reporters that "we originally made truck transmissions." However, the current capacity for self-research and development of dental caries is not strong, and there is a lack of competitive products in the heavy truck market. The joint venture with ZF can provide opportunities for the large-scale market to enter the heavy truck market.
In addition, China National Heavy Duty Truck has just reorganized the Datong gear factory; Fast is part of Weichai Diesel Engines, and Shaanxi Automobile and other vehicle companies belong to one company; FAW, Dongfeng and other heavy truck companies also have their own transmission base. Carefully thought out, the major domestic heavy-duty transmission manufacturers, on the tooth decay is still "without relying on." In the situation where the development trend of the heavy truck industry is obvious, and the industry chain is frequently integrated, it is becoming increasingly passive.
Informed sources told reporters that when the Hunan Torch exited, China Heavy Duty Truck had wanted to buy dental caries. Because from the perspective of technology heritage, caries derived from European ZF technology are more suitable for heavy-duty cars than Nissan Chai technology, and caries have been very mature for heavy-duty trucks. In recent years, China Heavy Truck exports most of the heavy trucks equipped with geared transmissions. Due to the Chongqing Municipal Government’s commitment to the marriage with Shanghai Electric, China National Heavy Duty Truck Co., Ltd. and Qiangfang passed by. Remembering the past, the tooth decay people are very sorry.
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ZF's three arrows
The desire for joint venture cooperation is urgent, and ZF is also urgent. However, ZF’s current joint venture partner is not a family member. Both FAW and Dongfeng are the subject of negotiations. Wang Hao confirmed this to reporters.
ZF started to set up a representative office in China in 1987. At present, there are at least 18 joint ventures or wholly-owned production plants established in China, and there are also transmission factories. The problems that have plagued ZF are that heavy-duty transmissions have not been produced at a high level, and their share in the larger commercial vehicle market in China is very low. One of the major obstacles is that prices are too high. ZF is in urgent need of looking for a Chinese partner to reduce production costs and to seize more of the Chinese market.
At present, Dongfeng and FAW have exactly the need to establish or increase transmission bases. Big gear has been one of Dongfeng's most important transmission suppliers in recent years, and about 50% of the transmissions are supplied to Dongfeng. However, Big Gear has just been restructured by CNHTC, and there will be no independent large gears afterwards. Dongfeng will also rely on its rival China National Heavy Duty Truck to provide transmissions. This may be difficult. It is logical for Dongfeng to look for alternatives to big gear, and it is a good choice to establish a transmission joint venture.
FAW originally established a joint venture with Eaton of the United States, FAW Eaton Transmission Co., Ltd., but in September 2007, Eaton transferred all of its shares in the joint venture to FAW Jiefang Automobile Co., Ltd. Although FAW's transmissions can meet the needs through self-producing and purchasing, the market is changing. It is also a good idea to introduce ZF to establish a joint venture company and enrich and upgrade its supporting industrial chain.
Therefore, it is not surprising that ZF eventually signed a joint venture agreement with any one of Coutai, FAW, and Dongfeng, and it does not rule out the possibility that ZF may sign a joint venture agreement with other unknown joint venture partners. It should be said that ZF has a great deal of initiative in the joint venture with whom. A person who declined to be named expressed his concern and told reporters: “Although the current joint venture has great hopes, it is still uncertain whether it can be negotiated. Perhaps ZF is only touching the bottom of its competitors through joint-venture negotiations. The bottom of the Chinese market."
Although ZF has the initiative to choose a joint venture, it also has concerns. Wang Hao told reporters: “With joint ventures such as FAW or Dongfeng, ZF can immediately obtain a larger market, but these OEMs are all domestically strong companies. After a joint venture with the automaker, ZF can’t In cooperation with their competitors, ZF as an independent auto parts supplier can hardly agree to such exclusive cooperation.Joining the joint venture with the toothbrush can ensure that the joint venture company exists as an independent supplier but the market is difficult Guarantee."
It seems that, although there are already fangs, FAW and Dongfeng “Sanfeng seeks phoenixâ€, the market and exclusivity problems make ZF think and hard to decide.
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