Chang'an reorganizes Jiangling Ford's strategy and double-edged sword


As the key role in the fate of right and left Jiangling, Ford should be the behind-the-scenes person who promoted the merger and acquisition. Ford's increase in the amount of Jiangling’s investment has been heated up but it has not yet taken place. Ford’s largest partner in China, Chang’an Automobile, will most likely become a Jiangling fan. The final issuer of the Bureau — the task of reorganizing Jiangling. Ford will also use the strength of Changan to complete the further layout in the Chinese market. Chang'an demonstrates the heart of expansion by the Changan Group to integrate Jiangling Motors. The good show of “Hero Save the United States” has already emerged. A few days ago, news came from Chongqing and Nanchang that the top five of Jiangling Motors had secretly visited Chongqing in recent days. The main topic of high-level visits was Chang'an restructuring of Jiangling. Liu Yue, head of the Propaganda Department of Chang’an Group, did not deny the fact that Jiangling’s high-level visits. "The contact and mutual understanding of high-level automotive companies can not be achieved without any purpose. Since then, there are certainly topics that need to be discussed." There is a clear hint in Liu Yue's words. Earlier in the CM8's IPO conference, Chang'an Group Chairman and President Yin Jiaxu stated that Jiangling's top-level visit to Chang'an Auto was just a routine visit. Liu Yue thinks that from the perspective of the product composition of Chang'an and JMC now, if Jiangling can be included in Chang'an, it will be an important supplement to Chang'an's product structure. The reporter further asked about the timetable for integration. Liu Yue replied that there is no detailed information available yet, but he said that if it goes well, it may soon produce results, but it still needs the approval of the relevant ministries and commissions. According to industry insiders, Chang’an’s decision to use JMC means that Chang’an will soon launch a series of acquisitions and mergers. The integration of Jiangling can not only show Jiangling as a stinging Ford, strengthen the bargaining chips of the future and Ford, but also improve its own product structure. A month ago, the Chang'an Group issued an additional 14.48 million shares in Shenzhen, raising a total of 1.1 billion yuan, making Chang'an's acquisition and integration plan gaining momentum. Changes in personnel touched the integration of nerves In the Chang'an active action, Jiangling is also changing inside. Just after National Day, news from Jiangling Motors on the 12th, Jiangling will adjust the composition of the board of directors. The staff adjustment mainly involves three people. Wan Hong, who once served as vice president of Jiangling Motors Co., Ltd., will serve as Secretary of the Board of Directors and Secretary of the Board's Strategy Committee and Remuneration Committee. Jiangling’s board of directors agreed to nominate directors of Chen Yuanqing and Wang Wentao’s holding subsidiary—Jiangling Isuzu Motors Co., Ltd. Which is evocative of Chen and Wang are both from Ford. Chen Yuanqing is currently the vice president of business operations planning for Ford Motor (China) Co., Ltd., and Wang Wentao held senior positions at Ford before becoming the financial controller of Jiangling Motors Co., Ltd. Xu Guojun, vice president of Ford China, believes that the personnel changes are normal changes in the internal positions of the company, and the two will be responsible for sales and financial work. However, it cannot be avoided that this time, personnel changes indicate that Ford has strengthened its control over Jiangling. As to whether Jiangling will be integrated by Changan, Xu Guoyi replied that Jiangling is an important business project of Ford in China. Ford, as a major shareholder of Jiangling Motors, has the right to intervene in the joint venture company, but Ford has always taken the business of JMC. It is a neutral position that does not interfere too much with JMC’s internal affairs. The multi-player game deciding the fate of Jiangling This seemingly triangular relationship between Changan, Ford and Jiangling actually implies a deeper meaning, and SAIC, GM and Isuzu will make the tug-of-war more confusing. On August 10th this year, Xiao Guopu, vice president of SAIC Group, suddenly announced that SAIC Motors is stepping up its asset restructuring work in Jiangxi Isuzu. The industry generally believes that the face of the reorganization of the face of SAIC is GM. The reason is simple: GM is an important partner of SAIC, and Isuzu is the brand of GM. However, Isuzu did not seem to buy it. As soon as National Day passed, a spokesperson for Isuzu said that Qingling Motors was the “closest and most in-depth strategic partner” of Isuzu in China, and was the company that received Isuzu’s latest technology. In the Chinese market, it can be said that "Qingling is equal to Isuzu." Isuzu's position can be considered as a denial of the presumption of general-purpose behavior before this, that the reorganization of Jiangxi Isuzu is "autonomous behavior" of SAIC and has little to do with GM. Judging from JMC itself, the company mainly produces commercial vehicles, including pickups, light trucks, heavy trucks, and SUVs. It also maintains a certain level of profitability. In 2003, only Shunshun’s net profit was as high as 449 million yuan. Whether it is Chang'an Group or SAIC Group, these are all missing. Jiangling has naturally become a much-loved "sweet cockroach". In the absence of General Motors, an important competitor, Ford naturally became a key factor in the fate of Jiangling. Chang'an out of the face of Jiangling restructuring, allowing Ford can be a brighter and brighter expansion of the investment in Jiangling, regardless of whether it will affect the previously fluctuating sensitive nerves between Changan and Jiangling. More importantly, under the current industrial policy, Chang'an Jiangling's integration will give Ford a valuable joint venture, leaving room for Ford's next move. The question now is: If Chang'an reorganizes Jiangling as a fact, will it affect Chang's position in Ford China's strategy after finding Ford's second collaborator afterwards? From the delicate relationship between FAW and Toyota, we can already give an affirmative answer. Now, this reorganization plan seems to be moving in the direction of a win-win situation between the three parties. However, for the Chang'an Group, it is somewhat "preferring to the tiger mountain". (He wakes up)