Recently, "Daily Economic News" learned from Shandong Shifeng Group that, with the listing of the hourly wind F1-F3 series light trucks, the group has officially transformed from a farm vehicle company into a light truck manufacturer. Lin Lianhua, deputy general manager of Shifeng Group, which is responsible for commercial vehicle projects, said that when the Wind Group will launch five models of self-developed light trucks this year, the load will be 1-1.5 tons, the price will be 3-5 million yuan, and the capacity will reach 30,000 next year. For a long time to come, the production focus of the Shifeng Group will gradually shift from low-speed trucks to light trucks, and the output in 2008 will reach 50,000 vehicles.
Compared with the glory of the agricultural vehicle market, the Fengfeng Group's light-hearted dreams are frustrating. In 2002 and 2003, when the winds once extended their cooperation to Yantai Automobile Manufacturing Plant and China National Heavy Duty Trucks, they intended to switch to light-card manufacturing. However, they were all constrained by the national policy and ended up with no results. At the end of the day, the wind decided to establish its own business. At the end of 2004, the company built a commercial wind vehicle company. At the end of this year, it finally got the "National Development and Reform Commission" permit, and the light-duty light truck production line went on stream.
It is reported that Shifeng Light-duty trucks mainly target low-end and mid-range markets and will adopt the market strategy of “encircling the cities from rural areasâ€, that is, based on the majority of rural areas, first occupy the rural market, and then gradually expand to the market of large and medium-sized cities. “This will prevent direct confrontation with companies such as Futian and Jianghuai at the outset, and at the same time use sufficient time to research and develop marketable light truck marketing methods,†Lin Lianhua said.
According to industry analysts, more than 40 companies in the light-duty truck industry have competed with each other, and many well-known manufacturers such as Beiqi Futian, Jiangling, Qingling, Dongfeng, and JAC have firmly controlled the market share of over 80% of the economical light trucks. Moreover, from the beginning of last year, the price of steel products in China has been showing an upward trend, and the pressure on light truck companies has become increasingly heavy. The most critical point is that the market channels of the Shifeng Group have always been mainly rural. How to quickly rise in large and medium-sized cities in a short period of time will be a severe test facing the current situation.
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