27 mainstream car prices final exam: compliance rate is less than 60%

With the end of 2017, the Chinese auto market officially ushered in an exciting "final exam"! According to the latest data released by the China Association of Automobile Manufacturers, in 2017 China's auto production and sales respectively completed 29.015 million vehicles and 28.887 million vehicles, and once again ranked first in the world. Then, in the context of China’s growing importance to the global auto market, what have the performance of the mainstream automobile companies in the past year been like?

Combining the sales data released by major car makers in recent days, Gasgoo sorted out the completion target for 2017 car sales by 27 automakers. The results showed that only 16 of the 27 companies successfully completed the annual sales target, and the “standard rate” was less than 60%. Among the self-owned brands, only two of the nine listed companies have completed their annual plans, namely Geely Automobile and Guangzhou Automobile Passenger Vehicle. The overall completion of the joint venture brand is relatively good. There are 14 companies in 18 companies meeting the standards and the best performance of Japanese car companies. In addition, after the representative of the Beijing-based Hyundai Motor Co., Ltd. on behalf of Shenlong Motors and Korean cars, the French-owned cars also lowered their annual sales targets, they also successfully completed the annual plan.

Self-owned brand: Geely's best SAIC passenger vehicle "although it is still very low"

Specifically, among the nine listed auto makers, Geely has the best performance, and Geely is the only automaker with “qualified” performance among the “autonomous top three”. In 2017, Geely Automobile's cumulative sales reached 1,247,116 units, which exceeded the sales target of 1.1 million units and exceeded 147,000 units. Analyzing the reasons, in the past 2017, the continued popularity of many models such as Bo Yue, New Di Hao, Dorsett GS, and Vision is an important aspect. Especially, Bo Yue, as one of Geely’s best-selling models, has Sales exceeded 30,000 for three consecutive months. In addition, since August 2016, the launch of a number of new models such as Emgrand GL, Vision SUV, Vision X3 and Necklace 01 has also provided a significant boost to Geely’s sales growth.

In contrast, the performance of Changan's own-brand vehicles and Great Wall Motors was slightly inferior. The completion rate of 2017 sales targets was only 92.9% and 85.6%, respectively, and none of them met the “standard”. Among them, Changan brand cars, due to sales in April-August 2017, saw a noticeable decline, especially in April and July. The sales volume for single month fell below 100,000 units, or even less than half of the sales in March. Can be said to a certain extent, affecting the achievement of the annual sales target. Great Wall Motors, although it has continued to increase its investment in Rangli, marketing and R&D since 2017, while the high-end brand WEY's pulling power has also gradually formed, but this company insists on the strategy of focusing on SUV and competes in the domestic SUV market. Under the increasingly grim circumstances, it is gradually losing its advantages and eventually affecting the overall sales of the Great Wall.

The other two independent brands “Leading” SAIC Passenger Vehicles and GAC Passenger Vehicles, the former cumulative sales in 2017 was 522,036 vehicles, compared with the annual target of 600,000 vehicles, only 87%. Despite this, the author believes that SAIC Motor Passengers is still commendable in 2017 – thanks to the continued popularity of the Roewe RX5, and the popularity of many models such as the Roewe i6, Roewe RX3, MG ZS, and MG 6, 2017 The total sales volume of SAIC Passenger Vehicles increased by 62.27% year-on-year to a total of more than 200,000 vehicles. The latter sold 508,586 vehicles in 2017 and successfully completed the 500,000 annual target, analyzing the reasons. The continuous enhancement of the brand strength of Chuanqi is an important point, especially the Chuanqi GS4. According to statistics, the total sales in 2017 exceeded 330,000. Vehicles, ranking first in SUVs, and in addition, the sales of GS8, GS7, and GS3 models also provided an important boost to the growth of GAC passenger vehicle sales.

In terms of other brands, Dongfeng Qichen sold 143,031 vehicles in 2017 and completed 80% of the 178,800 annual sales targets. The Qichen D60 and the new T70 are the two main players that boost sales. . Zotye Automobile sold 317,036 vehicles in 2017 and completed 79.3% of the 400,000 sales target. SAIC Datong 2017 had a total sales volume of 71,117 units, which reached 79% in terms of the annual target of 90,000 vehicles. Among the listed self-owned brands, the lowest sales completion rate was for JAC passenger vehicles, 400,000 targets reached only 222,174 units, and the completion rate was 55.5%. The major decline in sales of SUV models was the main reason for the poor performance of JAC passenger vehicles. One of the data shows that SUV, the sales pillar of JAC, has sold 121,334 vehicles in 2017, a sharp drop of 55.96% year-on-year, ultimately affecting overall sales.

Joint venture brand: The overall completion of the Japanese company is better. Shenlong Motors bottomed out.

In terms of joint venture brands, Gasgoo has collected a total of 18 companies, and the overall performance of Japanese auto companies is the best. In particular, Guangzhou Automobile Mitsubishi, under the strong driving force of the European and European German production, sold a total of 121,133 vehicles in 2017, which was a dramatic increase of 93% compared to the same period of 2016 and almost doubled. Not only that, but Guangzhou Automobile Mitsubishi also completed one-and-a-half months ahead of schedule to complete the 100,000 targets announced at the beginning of the year. As for other Japanese joint-venture car companies, Changan Mazda and Zhengzhou Nissan also successfully completed their annual targets.

Specifically, the "Japan's top three" camp, GAC Honda 2017 accumulated sales of 730,633 units, exceeding the annual plan of 40,000 vehicles, Binzhi and Accord is an important driving force behind the growth, which Accord 2017 terminal sales of 155,341 units, The year-on-year increase was 15.2%. The total sales volume of Dongfeng Honda was 727,025 vehicles last year, a year-on-year increase of 22%. CR-V, XR-V and Civic's hot sales are very important aspects. According to Gasgoo sales, the cumulative sales volume of these three models in 2017 was More than 150,000 vehicles. Dongfeng Nissan Motor Co., Ltd. sold 1,122,407 vehicles in total in 1,122 vehicles, and the completion rate was 104%. The sedan models represented by Sylphy and Tianyi and the SUV models represented by Qico and Qijun were the main sales growth points. FAW Toyota under the support of Corolla, Rong-Rong RAV4, Vios several old models, total sales reached 693,000 last year, exceeding the annual planning of 23,000. GAC Toyota Motor Co., Ltd. sold a total of 440,390 vehicles in 2017, a slight increase of 0.7% year-on-year, and reached a target of 435,000 in the year.

In addition to the Japanese brands, the 2017 French cars represented Dongfeng Renault and Shenlong Motors in China and successfully completed the annual plan. Among them, Dongfeng Renault 2017 sold 72,188 vehicles, a year-on-year increase of over 140%, setting a historic high. Analysing the reasons, Corrigan and the new generation of Klein proudly contributed. In 2017, Correzia’s total sales reached 25,732 units. A total of 46,456 vehicles have been sold in the new generation of Koleos. Although Shenlong Motors is also listed in the “Standard” car company, its performance in 2017 is not satisfactory. According to Gasgoo, the accumulated sales of Shenlong Automobile in 2017 amounted to 434,027 units, and the annual sales of 402,000 units. Although the target is more than 32,000 units, this “happy news” is based on the annual sales target of Shenlong Motors. As sales volume continued to decline, in October 2017, Shenlong Motors announced a 700,000 annual sales reduction. The target of 402,000 vehicles is almost "cut off" by half, so nothing is commendable.

As a representative of Korean cars in China, Dongfeng Yueda KIA is similar to Shenlong Motors in 2017. Last year, the company set a target of 700,000 vehicles, but due to some external factors, it has brought additional pressure on the development of Korean cars in China last year, which has affected the sales of auto companies to some extent. In the end, based on the cumulative sales of only 309,000 vehicles in the previous November, Dongfeng Yueda Kia announced that it lowered its annual target to 400,000 vehicles. Despite this, it still failed to meet the target and completed only 89.9% of the 400,000 targets. Another Korean-based joint-venture company, Beijing Hyundai, benefited from the launch of a number of new models such as the new Elantra, the new Rena, and the new generation ix35. It successfully completed its annual target and sold 820,000 cars.

In comparison, the performance of the German-based joint venture car company 2017 has many remarkable places. For example, FAW-Volkswagen sold a total of 2,000,376 vehicles in 2017, a year-on-year increase of 5.0%, exceeding the annual sales target. Among them, the Volkswagen brand sold 1,405,088 new cars, an increase of 6.8%; Audi brand sales of new cars 595,288 (including Audi imported cars), an increase of 1.1%. SAIC-Volkswagen 2017 sales reached 2,063,077 units, an increase of 3.06% year-on-year. Once again, it regained the championship in domestic passenger car market sales. In-depth analysis, SAIC-Volkswagen's two major brand balance force is an important factor, especially SAIC Volkswagen. The brand sold 1,730,068 new cars in 2017 and continued to maintain the domestic single brand sales championship.

As for GAC Fick and SAIC-GM-Wuling, even though they all completed the established sales target in 2017, the process is slightly “stimulating”. It is understood that in 2017, GAC Fick sold 205,177 vehicles, exceeding the annual target of 5,000 vehicles. SAIC-GM-Wuling is even more "lucky". In 2017, it sold 2,150,018 vehicles, which exceeded the annual target of only 18 vehicles. However, Changan Ford Luck was not so good. In 2017, it sold only 827,000 new vehicles, which was a 14% year-on-year decline. Compared with the annual target of 1 million, the completion rate was only 82.7%, and 2016 Changan Ford’s sales target was also 1 million. , and not "reach the standard", it really can be described as "the revolution is not yet successful, comrades still need to work hard!"