Goodyear, the world's largest tire manufacturing company, was founded in 1898 and is headquartered in Akron, Ohio, USA. It has a history of more than 100 years. The company employs more than 69,000 people worldwide and the company produces tires, engineering rubber products and chemical products in more than 90 factories in 28 countries.
Goodyear has created numerous glory and glory: the most successful tire sponsor in Formula One racing, Goodyear set a record of 368 championships in Formula One racing; provided tires for the world's first mass-produced car, the Ford Model T; The space vehicle that lands on the moon uses Goodyear tires. In 2009, Goodyear and NASA jointly invented spring tires that were used on the moon without losing pressure. In addition, the President’s car is equipped with tyres made by the company. Even if all four tires lose tire pressure, the car can still run normally.
In November 2011, Goodyear, with its global leading creativity, topped the "Top 100 Global Innovation Companies" list released by Thomson Reuters. In 2010, Goodyear's global tire sales reached 180 million units and sales were 18.8 billion US dollars.
Goodyear in China
In the United States, Goodyear Tire entered the Chinese market in September 1994. Dalian Goodyear Tire Co., Ltd. was established in Dalian and became the first western tire company to invest in and build a factory in China. In November 2008, Goodyear Dalian became a wholly-owned company of Goodyear through a share purchase. As of now, Goodyear has more than 1,000 employees and more than 60 distributors in China.
Since 2005, Goodyear has also promoted a new image of the authorized service center network in China. At present, it has signed up nearly 800 Goodyear brand retail stores (as of the end of 2010) to provide customers with comprehensive one-stop car maintenance services.
In order to strengthen the business development of Goodyear China and its surrounding areas, Goodyear decided to relocate its Asia Pacific regional headquarters from the United States to Shanghai, China, on April 1, 2005. In June 2008, Goodyear announced that it will initiate nearly US$500 million in initial investment in China to build a factory and relocate its current factory in Shahekou District of Dalian to the new plant in Pulandian.
With the rapid development of the Chinese auto market, more than 20 foreign tire companies have invested in China, accounting for about one-tenth of that of domestic tire companies, and 80% of China’s tire market is monopolized by foreign tire companies. Michelin in France and Bridgestone from Japan have formed a three-way situation in China.
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